INTERACTIVE STRATEGY - 55, AV. MONT-ROYAL O., SUITE 999, MONTRÉAL (QC) H2T 2S6 T 514.524.7149 NVISOLUTIONS.COM SOCIAL NEWS SITES ADVANCED CONTENT & SEO
SOCIAL NEWS SITES THE BIG BOYS... DIGG.COM STUMBLEUPON.COM INTERACTIVE STRATEGY – NVISOLUTIONS.COM
SOCIAL NEWS SITES ... AND THEIR SMALLER COUNTERPARTS INTERACTIVE STRATEGY – NVISOLUTIONS.COM
WHY SUBMIT TO SOCIAL NEWS SITES NEW MARKETING CHANNEL TO LEVERAGE YOUR > Overall traffic > Brand awareness > Rankings (SEO) INTERACTIVE STRATEGY – NVISOLUTIONS.COM
SEO CONTENT STRATEGIES & SOCIAL CONTENT: ESSENTIAL FOR SEO > Establishing yourself as a resource site > Attracting links > Ranking for longtail traffic > Feeding pagerank BLOG: A PLACE TO PUT IT > Frequent updates > Looser content restrictions SOCIAL: THE CATALYST > The SEO content strategy on steroids > Quick and natural link accumulation INTERACTIVE STRATEGY – NVISOLUTIONS.COM
SOCIAL NEWS SITES - THE BASICS LIVE AGGREGATION > The day’s best content from around the web gets submitted CONSUMPTION & EVALUATION > Users read and vote depending on how much they enjoy the content PROMOTION > Each social site has a mechanism to give extra coverage to the stories that seem (algorithmically & manually) to be the strongest, based on user evaluation > The result is a notable traffic spike LINK ATTRACTION > With the traffic spike comes a roughly proportional amount of backlinks, crucial to any search engine optimization strategy INTERACTIVE STRATEGY – NVISOLUTIONS.COM
SOCIAL MEDIA USERS DIFFERENT PARTICIPATION LEVELS > Creators, Critics, Collectors, Joiners, Spectators, Inactives EDUCATED > 87% of Digg users have gone to college SUCCESSFUL > Digg users’ average household income: $85,000 PASSIONATE > They don’t like their time wasted, and have little patience for commerce INTERACTIVE STRATEGY – NVISOLUTIONS.COM
LINK ATTRACTION INTERACTIVE STRATEGY – NVISOLUTIONS.COM
LINK ATTRACTION ...AND THEIR FRIENDS! INTERACTIVE STRATEGY – NVISOLUTIONS.COM
SOCIAL NEWS SITE STRATEGY ACCOUNT CREATION, DEVELOPMENT, AND MAINTENANCE > Continuous integration within the social community PLATFORM CREATION > Development of social friendly setting (topic, social buttons) CONTENT CREATION > Crafting a fun, informative, relevant piece VOTE SOLICITATION > Requesting support from social site friends, which they act upon depending on how much they enjoy the content INTERACTIVE STRATEGY – NVISOLUTIONS.COM
SOC IA L CONTENT KNOW YOUR AUDIENCE > High quality to maintain the integrity and value of their favorite social site > Catering to the interests of social user demographics > Not just social site promotion-worthy, but link-worthy after > What works with them will work for much of the web population at large, and not vice versa INTERACTIVE STRATEGY – NVISOLUTIONS.COM
CONTENT – BLOG & SEO CONSIDERATIONS Keyword Use > Blog titles for backlinks with great anchor text > Page titles can have more keywords than article titles Interlinking > Feeding pagerank from strong blog pages to main pages as thematically accurate as possible > Waiting until after the push to interlink Maintenance > Keeping the blog version updated > Responding to comments and exchanging links with similar blogs > Posting regularly to dilute marketing vibes INTERACTIVE STRATEGY – NVISOLUTIONS.COM
SOCIAL MEDIA METRICS – LINKS & TRAFFIC INTERACTIVE STRATEGY – NVISOLUTIONS.COM 20 – 50 6 – 19 1 – 5 Total Minus Social Sites and Repeated Domains Success Level Total Y! Site Explorer Links Total Minus Social Sites Estimated Traffic Minimum Success 100 – 300 15 – 50 10 000 – 15 000 Good Success 500 – 1,000 50 – 100 15000 – 50 000 Strong Success 1,000 - 10,000 100 – 200 50 000 – 100 000+
THANKS! For more information view our article in Search Marketing Standard magazine “ Don’t just StumbleUpon Content For Social Media News Sites” (p. 40) > Site: www.nvisolutions.com > Blog: www.nvisolutions.com/blog > Email: firstname.lastname@example.org > Phone: 1-514-524-7149 x222 INTERACTIVE STRATEGY – NVISOLUTIONS.COM
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