Social Media & Press Relations
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Social Media & Press Relations

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Social Media & Press Relations, a presentation given by NVI CEO Guillaume Bouchard at Pubcon in Las Vegas, November 11th 2009.

Social Media & Press Relations, a presentation given by NVI CEO Guillaume Bouchard at Pubcon in Las Vegas, November 11th 2009.

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    Social Media & Press Relations Social Media & Press Relations Presentation Transcript

    • INTERACTIVE STRATEGY - 55, AV. MONT-ROYAL O., SUITE 999, MONTRÉAL (QC) H2T 2S6 T 514.524.7149 NVISOLUTIONS.COM Social Media vs PR PubCon 2009
    • Imagine PR Without TV
    • PR & The Media
      • Broadcasting your brand story:
      • Print
      • Radio
      • TV
    • The Internet
      • Yet Another Marketing Channel
      • 2 Unique Aspects
    • 2 Unique Aspects
      • A Multicast Medium
      • A Multi-Directional Medium
    • A Multicast Medium
      • TEXT
      • +
      • AUDIO
      • +
      • VIDEO
    • A Multi-Directional Medium
    • A Multi-Directional Medium
      • Top-Down
      • Bottom-Up
      • Peer-to-Peer
    • A New (Social) Ecosystem
      • Brands Talk to Consumers
      • Consumers Talk to Brands
      • Consumers Talk to Consumers
    • Online PR & Social Media Change & Evolution
    • Word of Mouth Before
    • Word of Mouth Now
    • Online PR: 3 Angles
      • Reach
      • Search
      • Community
    • Online PR: Reach
      • Journalists
      • Media Relations
      • Etc…
    • Online PR: Search
      • PR Web (pay & upload)
      • PR Newswire (managed)
      • Tons of Hybrids…
    • Online PR: Community
      • Press Conferences
      • Publicity Events
      • Stunts
    • A New (Social) Ecosystem
      • Sharing your brand story:
      • Connections
      • Content (text/audio/video)
      • Conversations
    • Social Media: Reach
      • Blogger Outreach
      • Brand Evangelists
      • Niche Influencers
    • Social Media: Search
      • Social Content Creation
      • SNO: Digg, Reddit, SU, Mixx…
      • UGC
    • Social Media: Community
      • Reputation Management
      • Customer Relations
      • Community Involvement
        • YouTube, Facebook, etc…
    • Business Case: Molson Dry
      • A Leading Canadian Beer
      • Challenge: mainstream beer in an indie market
      • Goal: bridge the gap between mainstream and niche markets
    • Molson Dry: Online PR Role
      • Invite Journalists
      • Issue Press Releases
      • Execute Event
    • Molson Dry: Social Media
      • Invite Bloggers
      • Publish Social Content/Posts Before, During, and After Event
      • Engage Bloggers/Influencers
    • Molson Dry: Results / KPI
      • 27 bloggers & 100+ of their readers attended the event
      • Over 50 posts & 300 comments
      • 3 Facebook groups created naturally
      • Great feedback received by bloggers about what Molson needs to improve