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Social Media  for SEO - CUCCOA conference
 

Social Media for SEO - CUCCOA conference

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The convention of Canadian University (CUCCOA) will take place from February 2nd to 4th in Montreal. Thomas Langdale, SMO Lead for NVI will present 3 relevant strategies in Social Media : Online PR, ...

The convention of Canadian University (CUCCOA) will take place from February 2nd to 4th in Montreal. Thomas Langdale, SMO Lead for NVI will present 3 relevant strategies in Social Media : Online PR, SEO online and SNO.

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    Social Media  for SEO - CUCCOA conference Social Media for SEO - CUCCOA conference Presentation Transcript

    • Social Media for SEO Online PR – Search Engine Optimization - Social News Optimization
      • Web Marketing Primer
    • SEO
      • S earch
      • E ngine
      • O ptimization
      • WEB MARKETING PRIMER
      • RANKINGS
      WEB MARKETING PRIMER
    • TRAFFIC & RANKINGS WEB MARKETING PRIMER
      • Top 3 ranking get 65% of clicks
      • 10 th position gets more traffic than positions 3 to 9
      • What factors influence ranking?
      • Domain name
      • Links (Quality & Relevance)
      • Clearly defined theme
      • Site Architecture
      • Domain & Site Age
      SEARCH ALGORYTHMS WEB MARKETING PRIMER
      • Social Buzz
      • Includes any social mentions:
      • Tweets
      • Facebook Likes
      • Blog mentions
      • Etc.
      SEARCH ALGORYTHMS CONT. WEB MARKETING PRIMER
    • SEARCH ALGORYTHMS CONT. WEB MARKETING PRIMER = =
      • Now what?
      • Domain name
      • Links (Quality & Relevance)
      • Clearly defined theme
      • Site Architecture
      • Domain & Site Age
      • ‘ Social Buzz’
      SEO EXPLAINED WEB MARKETING PRIMER
      • How does one acquire links?
      • Ask for them
      • Buy them (Against Google guidelines)
      • Make interesting and relevant content
      LINKS WEB MARKETING PRIMER
      • Share your content!
      • Millions of Users
      • Haven for bloggers
      • Branding Opportunities
      SOCIAL NEWS OPTIMIZATION WEB MARKETING PRIMER
      • How social news sites work
      • Users vote and comment on stories submitted
      • Popular content is promoted to the front page of the site
      • Content is seen by thousands of visitors and bloggers
      • What they bring your site
      • Surge in traffic
      • Surge in links
      • Branding opportunities
      • ‘ Social buzz’ factor
      SOCIAL NEWS OPTIMIZATION WEB MARKETING PRIMER
      • Industry : Web Hosting
      • Primary Goal : Reach #1 spot
      • Secondary Goal : Engage with people online
      BUSINESS CASE WEB MARKETING PRIMER
      • What we did:
      • Search Engine Optimization
      • Created a blog
      • Created content optimized for social news sites
      • Example of social content
      • First day brought 50,000 visitors
      • to the blog
      • Brought 150,000+ visitors over the
      • next month
      • Shared 2000+ times on Facebook
      • 4000+ links pointing to page
      BUSINESS CASE WEB MARKETING PRIMER
    • ONLINE PR WEB MARKETING PRIMER
      • Online PR is about:
      • Building relationships & making friends
      • Communicating
      • Giving incentives (Contests,
      • Giveaways etc.)
      • In the same way traditional PR practitioners build relationships with journalists, online PR practitioners build relationships with bloggers and online influencers (Twitter and Facebook power users etc.)
      • Industry : Alcoholic Beverage Industry
      • Primary Goal : Make a splash online
      BUSINESS CASE WEB MARKETING PRIMER
      • What we did:
      • Setup “Pros of Party” contest
      • Contacted bloggers and asked them to write about their craziest night out and inform their readers about the contest
      • Host a huge rooftop party sponsored by Molson!
      • Results
      • Close to 100 bloggers posted their
      • crazy stories and linked to the Pros of
      • Party mini-site
      • Everyone had a great time!
      • Nearly all the bloggers who
      • participated wrote about how awesome
      • their experience was
      BUSINESS CASE WEB MARKETING PRIMER