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SEO is an essential part of making sure that your websites are found and fully indexed by Google. In this session, we will examine the technical factors that influence how search engines index a website, and audience members will learn how to optimize both websites and CMS for search engine visibility.
Specifically, this session will address issues such as:
• Proper implementation of various HTML elements,
• Effective use of AJAX and Flash,
• Use of redirections (301 vs 302),
• Proper URL structuring and rewriting,
• Duplicate content and the canonical tag
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