Search & Social Strategy For Online Publishers
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Search & Social Strategy For Online Publishers

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CT Moore, account manager for NVI presented at SES Toronto Search and Social Strategy for online publishers.

CT Moore, account manager for NVI presented at SES Toronto Search and Social Strategy for online publishers.

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  • NOW THIS IS THE BASIC STUFF: Doop Content: Canonical Tag Original blurbs/teasers No index

Search & Social Strategy For Online Publishers Search & Social Strategy For Online Publishers Presentation Transcript

  • Search & Social for Online Publishers Acquisition, Conversion, & Retention
  • Publishing Goals
      • Audience / Page Views
      • Subscriptions / Users
      • Ad Revenues
  • Digital Publishing
      • Search Engine Optimization
        • Acquisition
        • Conversion
        • k
      • Social
        • Acquisition
        • Conversion
        • Retention
    View slide
  • SEO - Acquistion
      • On Site
        • Unique Meta Info
        • Duplicate Content
        • Interlinking
        • k
      • Off Site
        • Backlink Profile
    View slide
  • The Walled Garden
  • The Public Park
  • SEO - Conversion
    • k
    • First Click Free
    • k
    • To include highly relevant content in Google's search index.
    • To provide promotion and discovery for pulishers with restricted content.
  • Case Study: TheHeart.org
      • WebMD Property
      • Registration Wall Model
      • Implemented FCF in July 2009
      • Registrations > Doubled in 1 Week
      • Registrations Remained Constant
  • Social Media Optimization
      • Promotion
      • Widgets
      • APIs
  • SMO - Promotion
      • Social News Sites
        • Digg, StumbleUpon
        • Reddit, Propeller, Mixx, etc…
        • k
      • Content Strategy
        • Target Audience
        • Custom Content
  • Case Study: Sherweb
      • Hosting Company
      • Facebook Etiquette Blog Post
      • 15,000 Uniques in 48 hours
      • 50,000 Uniques over 1 Month
  • SMO - Widgets
      • Syndication
      • Brand Awareness
      • Backlinks
  • Case Study: Club Med
      • Embeddable Widget
      • 4 Styles / 9 Content Categories
      • Install for Chance to Win Vacation
      • > 50 Blogs Installed Widget
  • SMO - APIs
      • Content Syndication
        • One-Click Sharing
      • User Engagement
        • Single Login
        • k
      • Data
  • SMO - Facebook Connect
      • Registration & Login
        • Access Real User Data
      • Choice of FB Features
        • Like Button, Share This, etc…
        • k
      • Social Graph
  • SMO - Facebook Connect
      • Lollapalooza: 99% morePage Views
      • Gawker: 45% increase in registrations week over week
      • Joost: 30% more videos,15% more comments, and 38% more friend invites.
      • -- Source: Facebook
  • Questions?
    • CT Moore
    • [email_address]
    • www.nvisolutions.com
    • @nvi