Optimizing Your Site for Mobile Search
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Optimizing Your Site for Mobile Search

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In this session, we explore how to optimize a site for mobile search....

In this session, we explore how to optimize a site for mobile search.

Part 1: Mobile Search Opportunities
- The ROI of SEO
- Consumers & Their Mobiles
- Mobile Search Trends

Part 2: Optimizing for Mobile Search
- SEO Basics
- Local SEO
- Mobile SEO Basic (Code, Content, and Design)
- Mobile Site Tips (Plugins and Hacks)
Mobile SEO Checklist

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Optimizing Your Site for Mobile Search Presentation Transcript

  • 1. Mobile Camp Montreal
    • Optimizing for Mobile Search
  • 2. Mobile SEO
    • Mobile Camp Montreal
    • CT Moore
    • Strategist / Acct. Mngr. with @NVI
    • Mobile Biped @GypsyBandito
    • Android User
    • Search Marketer Since 2005
  • 3. Mobile Search Trends
    • Mobile Camp Montreal
    • Increased 500% from 2008-2010
    • Grew 50% in the first half of 2010
    • From Q4 2009 to Q4 2010:
      • Android searches grew 10-fold
      • Worldwide searches grew 230%
    • 10-15% of al search traffic is mobile
    • Source: Google
  • 4. Mobile Search Trends
    • Mobile Camp Montreal
  • 5. Mobile Search Trends
    • Mobile Camp Montreal
    Source: Performics, 2011
  • 6. Mobile Search Trends
    • Mobile Camp Montreal
    Source: Performics, 2011
  • 7. Mobile Search Trends
    • Mobile Camp Montreal
    32% Search More by Phone than by Computer Source: Performics, 2011
  • 8. Mobile Search Trends
    • Mobile Camp Montreal
    Nearly Half of Mobile Users Search 20+ Times/Month Source: Performics, 2011
  • 9. Smartphone Search Trends
    • Mobile Camp Montreal
    Source: Performics, 2011
  • 10. Smartphone Search Trends
    • Mobile Camp Montreal
    • 77% of users visit search engines the most
    • 74% made a purchase based on smartphone search
      • 76% in store
      • 59% from PCs
      • 35% from phone
    • 95% looked for local info and 88% took action w/in a day
    • 9/10 searches result in an action
      • 24% of users recommend brand/product
      • 77% have contacted a business (61% call, 59% visit)
    • 79% of top advertisers don ’ t have mobile optimized website
    • Source: Google, 2011
  • 11. Mobile SEO
    • Mobile Camp Montreal
    • Agenda
    • SEO Basics
      • Onsite vs Offsite
    • Local SEO
      • Geo-Targeting Users
    • Mobile SEO
      • Optimizing for Devices
  • 12. SEO “101”
    • Mobile Camp Montreal
    • Removing any hurdle to the crawlers is key for a perfect indexation
    • Map your site architecture in accordance with semantic verticals to reach ideal relevancy
    • Balance the q uantity, quality, aging & regularity of your linkgraph to maximize popularity
    INDEXATION + RELEVANCY + POPULARITY
  • 13. keyword research
    • Mobile Camp Montreal
    • A relevant selection of the best combinations of keywords for your site and industry
    • With search volume data provided by Google Keyword tool and other tools
    • List of best keywords associated with themes and sections/sub-sections/pages of your pages
    • Full list of keywords with search volume data, separated by themes
    • A suggested sitemap with URLs, meta descriptions, page titles & targeted keywords to optimize to all associated pages
    What Why
    • To understand where your site traffic to your web site
    • To understand which keywords have best search volume & conversion potential
    How Deliverables
  • 14. keyword research
    • Mobile Camp Montreal
    • Google Adwords Keyword Tool
    • Competition
    • Global Search Volume
    • Local Search Volume
    • Average CPC
  • 15. OnSITE SEO
    • Mobile Camp Montreal
    • The 3 Basics
    • Page Titles
    • Meta Descriptions
    • Copy & Content
  • 16. OnSITE SEO
    • Mobile Camp Montreal
    Page Titles – 65 Characters
  • 17. OnSITE SEO
    • Mobile Camp Montreal
    Meta Descriptions – 150 Characters
  • 18. OnSITE SEO
    • Mobile Camp Montreal
    • Page Copy / Content
    • Unique Content
    • 250 words min (suggested)
    • Headers (H1, H2, H3 tags)
    • Bullet Lists
    • 2-5% Keyword Density
  • 19. OFFSITE SEO
    • Mobile Camp Montreal
    • On an ongoing basis, building authority and popularity to the site
    • Leveling powerful links of major competitors
    • Bartering with well ranked industry niche sites
    • Links from existing partners
    • Compensation-driven links from blogs & niche websites
    • Free / Paid useful Directories & Forums links
    • Links from the NVI network of corporate & blog sites
    • Widget deployment
    • Social News Optimization of content
    • Link acquisition report
    • Rankings report
    • Traffic report
    What Why
    • to increase keyword ranking results
    How Deliverables
  • 20. OFFSITE SEO
    • Mobile Camp Montreal
    • SEO Off-site represents 66% of the Search Ranking Factors
    Source : SEOmoz Search Ranking Factors 2009
  • 21. LOCAL SEO
    • Mobile Camp Montreal
    • Reminder …
    • 95% looked for local info
    • 88% took action w/in a day
    • Source: Google, 2011
  • 22. LOCAL SEO
    • Mobile Camp Montreal
    • Overview
    • The 7-Pack
    • Onsite Optimization
    • Local Listings
    • Reviews
  • 23. LOCAL SEO
    • Mobile Camp Montreal
    The 7-Pack
  • 24. LOCAL SEO
    • Mobile Camp Montreal
    • Onsite Optimization
    • Page Titles
    • Meta Descriptions
    • Content / Copy
    • Contact Info
    • Micro Formats
  • 25. LOCAL SEO – MICRO FORMATS
    • Mobile Camp Montreal
  • 26. LOCAL SEO
    • Mobile Camp Montreal
    • Local Listings
    • Google Business Listings
    • YellowPages.ca
    • Yelp
    • Contact Consistency
    • Reviews
      • User Names
      • IP Addresses
  • 27. MOBILE SEO
    • Mobile Camp Montreal
  • 28. MOBILE SEO
    • Mobile Camp Montreal
    • Overview
    • Basics of Mobile Optimization
    • Transcoding & Conversions
    • Mobile Checklist
    • Free Tools
  • 29. MOBILE SEO
    • Mobile Camp Montreal
  • 30. MOBILE SEO
    • Mobile Camp Montreal
    • Transcoding for Mobile
    • When there is no mobile version …
    • Depends on Device
    • Normal Search Result
    • Scraped Version of Page
    • Temporary URL
    • on Subdomain of Search Engine
    • http://www.google.com/gwt/n
  • 31. MOBILE SEO
    • Mobile Camp Montreal
  • 32. MOBILE SEO
    • Mobile Camp Montreal
    • Avoiding Transcoding
    • Prepare Mobile Version
      • XHTML Basic
      • XHTML Mobile
      • Mobile CSS
    • Detect User Agent
  • 33. MOBILE SEO
    • Mobile Camp Montreal
    • Why Avoid Transcoding
    • Mobile SERP Icon
    • More Visits / Higher CTR
    • User Experience
    • Conversions
    • Tracking / Analytics
  • 34. MOBILE SEO
    • Mobile Camp Montreal
    • Checklist
    • SEO Basics ( Conventional & Local )
    • Create Mobile CSS ( handheld.css )
    • Plan for the iPhone ( iphone.css )
    • Mobile Sitemap ( Google Webmaster Tools )
    • Clean Code ( JavaScript, images, etc … )
  • 35. MOBILE SEO
    • Mobile Camp Montreal
    • Free Tools
    • Google Adwords Tool
    • Web Design Tools
      • Web Developer Extension for Firefox
      • iPhoney
      • Opera Mini Simulator
    • Wordpress
      • WPtouch
      • Onswipe
  • 36. CONTACT COORDINATES
    • OUTRO
    • Questions? Drop Me a Line...
    • Email:
      • [email_address]
      • [email_address]
    • Site: NVIsolutions.com
      • Blog (EN): NVIsolutions.com/BLOG
      • Blog (FR): Go-Referencement.org
    • Twitter: @nvi – @gypsybandito