Multi-Lingual SEO and Social Media Marketing

Multi-lingual Search & Social SMX TORONTO 2011

AGENDA ,[object Object],[object Object],[object Object],NVI BUSINESS CASES

BUSINESS CASE ,[object Object],[object Object],[object Object],[object Object],[object Object]

BUSINESS CASE ,[object Object],[object Object],[object Object],[object Object]

BUSINESS CASE ,[object Object],SITUATION Club Med Canada objective was two-fold: on one hand, the company wished to better leverage its SEO & PPC initiatives in order to get better organic rankings on short and long tail keywords, and, on the other hand, it wanted dive in Social Media and create an online community for the targeted audience, families. Club Med is a very strong brand in Quebec but relatively weak in English Canada. NVI designed a social media for SEO strategy revolving mainly around a blog and a widget. The widget is an interactive tool designed to allow other blogs and sites to show the content of the Club Med blog to their readers. NVI carefully identified relevant blogs and sites, and offered them to install the widget. A contest, in which each site installing the widget could get a chance to win a Club Med trip, was organized. ACTIONS UNDERTAKEN > Bilingual keyword research & SEO tree > SEO reviews for both languages > Development of a French-only blog + widget to tackle French social communities + facebook page > Ongoing PPC (Google / Bing) for acquisition > Ongoing social PPC (Facebook) to support the blog content, facebook page & contests > Ongoing bilingual traditional linkbuilding on most important niches > Ongoing social promotion of the widget

BUSINESS CASE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],SEO, PPC & SOCIAL MEDIA

BUSINESS CASE ,[object Object],SITUATION The Aldo Group has a worldwide distribution service divided in 3 majors areas but only offers 1 central destination for all purchases: www.aldoshoes.com . Depending on the language & country selected, different inventories will be displayed (based on the availability in the 3 distribution zones). The challenge was that many people ended up in the wrong site and were not able to complete their order, leading to thousands of customers calling to figure out what happened. ACTIONS UNDERTAKEN > Full SEO review to address language & country issues, as well as many iterations of duplicate content > Full support with the 3 rd party provider to implement technical changes > Exhaustive bilingual keyword research to map the entire website with unique title tags / meta desc > Full QA before going live to ensure the implementation was flawless (with 301 redirections)

MERCI / THANK YOU! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Multi-Lingual SEO and Social Media Marketing

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