Interesting statistics about Marketing Automation industry in 2015.

1. Marketing Automation 2015
in 10 numbers
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2. 59% of companies currently use Marketing
Automation to some extent.
All the statistics are derived from Ascend2’s Marketing Automation Strategy Survey Report .

3. Another 34% plan to do it in the
foreseeable future.

4. 86% of companies rate Marketing Automation as successful
at achieving important objectives.

5. The most important objectives of a Marketing
Automation strategy are: sales revenue increase – 47%,

6. lead generation increase – 47%,

7. improved lead nurturing – 44%.

8. 88% consider Marketing Automation
important to the overall success of their
marketing program.

9. Lead nurturing
is seen as the
most valuable
feature
of Marketing
Automation
(52%),

10. followed by comprehensive analytics and
reporting (51%).

11. 53% of all companies
surveyed see their budget
for Marketing Automation
increasing in the year ahead!

12. Want to know more?
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