• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Illustrated properties training presentation 10 08-12
 

Illustrated properties training presentation 10 08-12

on

  • 580 views

 

Statistics

Views

Total Views
580
Views on SlideShare
569
Embed Views
11

Actions

Likes
0
Downloads
0
Comments
1

2 Embeds 11

http://www.ipre.net 9
http://ipre.net 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • thanks
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Illustrated properties training presentation 10 08-12 Illustrated properties training presentation 10 08-12 Presentation Transcript

    • Online Game Changers Kym Hottowe Oct 09, 2012
    • 60 Minutes for Online Game Changing • The Online Landscape • Consumer Search Path…how consumers find YOUR listings • Elements of Company Showcase • Leveraging REALTOR.com ® mobile technology • How consumers find YOU on REALTOR.com ® • Agent Control Panel • Profile • Enhancing Listings • Reporting • Social Networking • Business Planning
    • The Online Landscape… Websites TextingCustomer Relationship Management Blogging Or CRM Systems (aka: Drip email campaigns) Social Search Engine Networking Optimization (SEO) Quick Response Mobile Apps Codes
    • Your REALTOR.com® Website Data comes directly from 824+ MLS Is update up to 96 times per day
    • Enhancements to REALTOR.com®We are making ongoing changes to improve the performance ofREALTOR.com® for real estate professionals and consumers.What do these continuous improvements mean for REALTORS®? Some of these changes may be permanent, and others may be temporary as we continuously improve the site for even better results. These changes will progressively improve lead capture, increase exposure for your listings, and improve the overall website experience for real estate buyers and sellers. Online or mobile, REALTOR.com® connect MORE REALTORS® with MORE consumers! In the past 12 months, the leads sent to REALTORS® from all REALTOR.com® solutions has increased over 60%, and the leads delivered to agents from Mobile apps has increased a staggering 375%! 1Visit ask.realtor.com/blog/ to stay up-to-date on the ongoing improvements. 1 REALTOR.com® Internal Analysis, May 2011 vs. May 2010
    • http://beta1.realtor.com/realestateforsale
    • Consumers continue to shift online Nearly 90% of Home Buyers are using the Internet in their home search 92% of First-Time Home Buyers used the Internet in their home search 63% of Home Buyers were also likely to walk through homes viewed Online 40% of Buyers found the home they purchased on the Internet Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011
    • What do online buyers want most?IMPORTANCE OF ONLINE FEATURES FOR HOME BUYERS IN THE HOME VIEWING PROCESS Detailed Property Information 99% Photos 98% Virtual Tours/Video 88% Neighborhood Information 81% Real Estate Agent Contact Information 78% Interactive Maps 77% Detailed Information About Recently Sold Properties 73% Pending Sales/Contract Status 68%Information About Upcoming Open Houses 55% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011
    • Online Video…..are you posting videos on Realtor.comMore than 1 in 2 Americansthat use the Internet watch a video onYouTube® during a typical month1. July 2011 was 126,816,193 YouTube visitors; 215,053,863 total Internet visitors YouTube Search Results 70% of home sellers would be more For “Home For likely to list their home with an agent Sale” 24,000 who offered to put up a video. and growing Less than 1% (0.8%) posted National Association of REALTORS® survey to home videos who could have. buyers and sellers – REALTOR.com® additional questions 1 via comScore Media Metrix, Monthly Unique Visitors, July 2011
    • REALTOR.com® International……Help your customerfind worldwide listings with instant translation Translated into 14 languages Arabic Chinese Dutch English Estonian French German Japanese Korean Portuguese Romanian Russian Spanish Swedish
    • Partnerships on the MOVE! With a List Hub agreement Realtor.com listings can be found
    • Consumer Search Path… Home Page Search Results Page Listing Detail Page Over 4 Million Listings Updated 13 Minutes Ago Search by: Address,City & State, Zip Code or MLS ID
    • What does the consumer see on the listings?Basic Listing Agent Showcase Company Showcase
    • Company Showcase Summary Your Competitive Advantage:   Showcase Headline & Banner   36 Jumbo Photos with Photo badge button   Integrated Agent Branding with link to the agent website   Integrated Company Branding with link to the company website   Open House Promotion   Waived Virtual Tour Posting Fee   Video Feature   Special Message Box   Custom property description   3 Additional Property Cross Promotional Opportunities   School and Community Information   Elevated Contact Engagement Points
    • Print Photo Button… Don’t forget to name your photos….
    • QR CodesGreat ways to:1.) Create a fast flyer for the box2.) A flyer for the Kitchen counter3.) Handouts at an office meeting4.) Handouts for a Broker Open House
    • Agent ReportingGreat for:1.) Listing Presentation2.) Price reductions3.) What house marketed/sold
    • Internet Highway = Mobile Highway Find the right data: Search Process data: Visualization Evaluate data: Trust
    • Mobile Revolution What are you doing today?• We have REALTOR.com® Real Estate Search Apps for smartphones and tablets, such as; iPhone®, Android™, Windows Mobile 7 and iPad®• Our mobile applications have been downloaded over 10 million times, and continues to grow rapidly.• Over 68 Million Listing Detail Page views• 25 Listing Detail Pages viewed every second• Users viewed 167 photos per second• The REALTOR.com® iPad App is more than an immersive search experience for consumers. We’ve designed the app with the unique needs of REALTORS® in mind.• Potential home buyers enter their agent’s email address and have all of their requests for information and leads routed directly to that agent.• For more information visit on the REALTOR.com® iPad App visit: marketing.realtor.com/tabletSource: All mobile download stats are from iTunes Connect, Android Market, Flurry.com and Zune Marketplace. Mobile traffic via internal weblog reporting, January 2012.
    • REALTOR.com® iPad App..do you knowhow consumers are doing research?• The REALTOR.com® iPad App is more than an immersive search experience for consumers. We’ve designed the app with the unique needs of REALTORS® in mind.• Potential home buyers enter their agent’s email address and have all of their requests for information and leads routed directly to that agent.• For more information visit on the REALTOR.com® iPad App visit: marketing.realtor.com/tablet Added Value with a FREE Tablet App from Realtor.com
    • Allowing you to connect directly with your buyerNew Collaborative Mobile App http://techsavvyagent.com/mobile-apps/get-your-own- branded-realtor-com-app-for-free-collaborative-search/
    • Social Networking Then… NOW… “See My Listings” application shares REALTOR.com® listings on Facebook® - automatically. URL: SeeMyListings.com
    • Technology Platform REALTOR.com®
    • Agent Profiles REALTOR.com®Who would youcall?
    • Agent Control Panel REALTOR.com®
    • Agent Control PanelAgent Control Panel REALTOR.com®
    • Agent Profiles Whenever your listings are sent…
    • Agent Control Panel REALTOR.com® MLS ID: hottowePassword: hottowe**If you have never logged inbefore than MLS ID andpassword are the same.
    • Agent Control Panel REALTOR.com® Which would you rather have?
    • Agent Control Panel REALTOR.com®
    • Agent Control Panel REALTOR.com®
    • Agent Control Panel REALTOR.com®
    • Agent Control Panel REALTOR.com®
    • Agent Control Panel REALTOR.com®
    • Agent Control Panel REALTOR.com®
    • Agent Control Panel REALTOR.com®
    • Agent Control Panel REALTOR.com®
    • Technology Platform REALTOR.com®
    • Blog: Lockbox.realtor.com
    • Additional Training Resources REALTOR.com®
    • Additional Training Resources REALTOR.com®
    • What is your game changer? A NEW APPROACHSocial Networking Mobile Technology 2012New Integrations Contact Management Blogging/Video Blogging
    • What is your game changer?• Download Realtor.com app and a QR Code Reader app to your phone• Search for yourself on Realtor.com• Update your Profile and be sure to include photo and About Me• Add links to Facebook, Tweeter, Linkedin and Pinterest• Up load maximum photos to all your listings• Add Animated Headlines, Special Messaging and Open House• Are your emails attached to your phone account• Create a Fan Page on Facebook• Subscribe to Lockbox so you have into to post on your Fan Page• Start increase your Social Network• Take some fabulous videos
    • Thank You! Kym HottoweSoutheast Regional Director