Illustrated properties training presentation 07-19-13

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Illustrated properties training presentation 07-19-13

  1. 1. Illustrated Properties Kym Hottowe July 16, 2013 T H E R E A L T O R . C O M ® A D V A N T A G E
  2. 2. Importance of online features for Home Buyers in the Home Viewing Process T H E R E A L T O R . C O M ® A D V A N T A G E Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012 What do online buyers want most? Detailed Property Information Photos Virtual Tours Neighborhood Information Real Estate Agent Contact Information Interactive Maps Detailed Information About Recently Sold Properties Pending Sales/Contract Status Videos Information About Upcoming Open Houses 98% 98% 78% 78% 78% 74% 75% 65% 51% 54% 0 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  3. 3. Almost 2/3 of the market is comprised of repeat buyers,1 and 53% more of these serious consumers prefer realtor.com® ,2 the responsible industry site that doesn’t contradict listing agents with “estimates,” for listed properties and does not allow For Sale By Owner (FSBO) listings. T H E R E A L T O R . C O M ® A D V A N T A G E The realtor.com ® Advantage 1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012. 2 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012. Percentage is based on repeat buyers who used the internet in their search.
  4. 4. Realtor.com® delivers inquires from serious consumers deeply engaged in a serious home search. T H E R E A L T O R . C O M ® A D V A N T A G E Source: comScore, Media Metrix, Key Measures Report, October 2012 through December 2012, averages. The realtor.com ® Advantage
  5. 5. T H E R E A L T O R . C O M ® A D V A N T A G E The realtor.com ® Advantage realtor.com Zillow.com Trulia.com % Lead Pageviews (MM) 316 187 222 realtor.com 42% Minutes (MM) 306 195 175 realtor.com 55% Unique Visitors (000's) 10,194 14,929 11,990 Zillow.com 25% Visits (000's) 40,244 38,738 31,240 realtor.com 4% Visits per UV 3.9x 2.6x 2.6x realtor.com 50% Pageviews per UV 31.0x 12.5x 18.6x realtor.com 67% Minutes per UV 30.1x 13.1x 14.6x realtor.com 206% C O M S C O R E A U D I E N C E M E T R I C S Q 4 2 0 1 2 M O N T H LY AV E R A G E S – Leader in category Source: comScore Q4’12 average, PC only.
  6. 6. T H E R E A L T O R . C O M ® A D V A N T A G E The realtor.com ® Advantage 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Other (please specify) Contacted an agent Read user-generated content (e.g., local Q&A, reviews) Found information about a neighborhood Found available properties Checked value of my home or another home Percent of Respondents REALTOR.com Zillow Trulia Consumers use realtor.com the most to find available properties Source: RBC Capital Markets Proprietary Survey of 1,109 Respondents via SurveyMonkey
  7. 7. T H E R E A L T O R . C O M ® A D V A N T A G E New “Find it First” ad campaign
  8. 8. Audience Demographics Source: comScore Media Metrix, Demographic Profile, January 2013 T H E R E A L T O R . C O M ® A D V A N T A G E
  9. 9. Video is Important in Engaging Real Estate Consumers Online Source: comScore via The Washington Business Journal, Americans watched 7.1 billion online ads in December, January 17, 2012 • 182 million U.S. Internet users watched online video content in December 2011 for an average of 23.2 hours per viewer. • The total U.S. Internet audience viewed 43.5 billion videos in December 2011. • Google sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December 2011 with 157.2 million unique viewers. • With Company Showcase, realtor.com® helps brokerages meet consumer interest in online video, allowing subscribers to post a video on each listing. T H E R E A L T O R . C O M ® A D V A N T A G E
  10. 10. AOL Real Estate *AOL is not available in all areas. ListHub eligibility required Key Differentiators for MOVE: • Commitment to data accuracy • Expanded data rights from ListHub and FIND • Platform flexibility AOL is a significant incremental audience for our industry partners: • AOL Real Estate for sale search reaches 1M+ unique users/month T H E R E A L T O R . C O M ® A D V A N T A G E
  11. 11. Realtor.com ® is Global Translated into nearly a dozen languages, the realtor.com® global site offers international and investment buyers the opportunity to view listings in their native language. Consumers worldwide can now find your listings at realtor.com/international T H E R E A L T O R . C O M ® A D V A N T A G E FRENCH • French • Chinese • Dutch • English • German • Italian • Japanese • Korean • Portuguese • Russian • Spanish
  12. 12. Realtor.com ® Home Page T H E R E A L T O R . C O M ® A D V A N T A G E
  13. 13. W E H A V E A D D E D A L O T O F N E W S E A R C H C R I T E R I A … … .
  14. 14. W E A D D E D A W H O L E N E W D R O P D O W N L I S T F O R T H E C O N S U M E R ’ S A D V A N C E D S E A R C H
  15. 15. Consumer Search Path… T H E R E A L T O R . C O M ® A D V A N T A G E Home Page Search Results Page
  16. 16. THE REALTOR.COM® ADVANTAGE ~ THE SEARCH RESULTS PAGE BY PHOTO
  17. 17. Smarter email Inquiries from Listings T H E R E A L T O R . C O M ® A D V A N T A G E
  18. 18. Toll-Free Number Inquiry Tracking T H E R E A L T O R . C O M ® A D V A N T A G E
  19. 19. : T H E R E A L T O R . C O M ® A D V A N T A G E ~ S I D E B Y S I D E C O M P A R I S O N
  20. 20. Company Showcase Enhanced Listing T H E R E A L T O R . C O M ® A D V A N T A G E Listing Detail Page Animated Headlines Now up to 36 Photos! Video & Featured Tour Custom Property Description Integrated Lead Capture Form Agent Contact Information Company Branding Agents Other Listings Open House Alerts Special Message
  21. 21. Benefits: • Brand consistency • Your Agent/Office gets the lead • Company branding with link to the company website • Up to 36 property images • Integrated agent branding • Link to your agent website • Multiple contact points • Waived virtual tour posting fee • Special message box • School and community information • Showcase banner • Open House promotion • Video feature • 2,500 character customized property description to highlight the property and community’s best attributes • Elevated contact engagement points • Agent reporting • Mobile integration • Social media integration Other options: • Get a copy of all e-mail inquiries developed from realtor.com® listing inventory sourced from subscribing brokerage • Discretion to opt agents in or out of the program • Integrate mortgage affiliates for cross-promotion T H E R E A L T O R . C O M ® A D V A N T A G E
  22. 22. P R I N T P H O T O B U T T O N Don’t forget to name your photos…. You can change the order of the photos on Realtor.com….
  23. 23. Q R C O D E S W I T H E V E R Y L I S T I N G Great ways to: 1.) Create a fast flyer for the box 2.) A flyer for the Kitchen counter 3.) Handouts at an office meeting 4.) Handouts for a Broker Open House
  24. 24. Agent Reporting T H E R E A L T O R . C O M ® A D V A N T A G E
  25. 25. Agent Reporting – New Automated ReportingT H E R E A L T O R . C O M ® A D V A N T A G E
  26. 26. Agent Reporting T H E R E A L T O R . C O M ® A D V A N T A G E Click on listing and choose “Schedule Listing Report”
  27. 27. Agent Reporting – New Automated ReportingT H E R E A L T O R . C O M ® A D V A N T A G E
  28. 28. Agent Reporting T H E R E A L T O R . C O M ® A D V A N T A G E
  29. 29. Agent Reporting T H E R E A L T O R . C O M ® A D V A N T A G E Agent Listing Performance Report Summary http://marketing.realtor.com/reports/coshow
  30. 30. H E R E I S W H A T I S A V A I L A B L E T O Y O U W I T H N O I N V E S T M E N T http://www.realtor.com/engage
  31. 31. HyperSocial™ platform on realtor.com ® Publish your Recommendations & Generate Referrals with HyperSocial™ Tools By signing up for a free account, real estate professionals will be able to take the power of satisfied clients and offline recommendations and bring them online to "Find a REALTOR®" on realtor.com® , their Facebook Business Page, and all of the social networking sites they use everyday. Be sure your agents get their free account today by visiting http://socialbios.com/create/. T H E R E A L T O R . C O M ® A D V A N T A G E
  32. 32. QR Mobile marketing system T H E R E A L T O R . C O M ® A D V A N T A G E
  33. 33. Sources: Move Internal Metrics (2012 vs. 2011) Millions of Users of Our Mobile Apps T H E R E A L T O R . C O M ® A D V A N T A G E +135% Y/Y homes-for-sale viewed +200% Y/Y photos viewed +140% Y/Y mobile connections iPhone® iPad® Android™ Mobile Users are 6x more engaged than web users.*
  34. 34. New Mobile School Search Who is using the Scout Button?
  35. 35. N E W AG E N T B R AN D E D M O B I L E AP P http://realtor.com/collaborate/
  36. 36. H OW D O E S I T WO R K ? – BU Y E R S I D E • Buyer can click “Ask My Agent” and/or “Request a Showing” to o Request a Showing o Email/Call My Agent o View My Agent’s Info
  37. 37. H OW D O E S I T WO R K ? – AG E N T S I D E • Agents can suggest listings From SRP From LDP
  38. 38. T E C H N O L O G Y P L A T F O R M
  39. 39. F I N D A R E A L T O R - A G E N T P R O F I L E S Who would you call?
  40. 40. THE REALTOR.COM® ADVANTAGE ~ AGENT PROFILE
  41. 41. D O Y O U K N O W H O W T H E C O N S U M E R I S F I N D I N G Y O U R W E B S I T E ? How are consumers finding information about you? New Special Messaging Box
  42. 42. A G E N T C O N T R O L P A N E L MLS ID: hottowe Password: hottowe *If you have never logged in before than MLS ID and password are the same.
  43. 43. A G E N T C O N T R O L P A N E L
  44. 44. A G E N T C O N T R O L P A N E L
  45. 45. A G E N T C O N T R O L P A N E L
  46. 46. A G E N T C O N T R O L P A N E L
  47. 47. A G E N T C O N T R O L P A N E L
  48. 48. A G E N T C O N T R O L P A N E L
  49. 49. A G E N T C O N T R O L P A N E L
  50. 50. L O C K B O X . C O M
  51. 51. W H A T I S Y O U R G A M E C H A N G E R ? • Download Realtor.com App and Engage in Collaborate • Search for yourself on Realtor.com • Update your Profile and be sure to include photo and About Me • Add links to Facebook, Twitter, LinkedIn and Pinterest • Up load maximum photos to all your listings • Add Animated Headlines, Special Messaging and Open House • Are your emails linked to your cell phone? Do you have an Auto Responder set up? Do you have a Auto Responder on your Text Message? • Create a Fan Page on Facebook; • Register for a Webinar, Watch a Video, Share a Commerical • Take some fabulous videos

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