Software on Wheels at Chennai January 2012 - The Indian Software Market and iPOTT

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MAKE THE CONNECTION …

MAKE THE CONNECTION
India’s premier Software-Customer Connection event, SOFTWARE ON WHEELS – EXPOSE is scheduled for January 28th and 29th at Chennai and will deliver your audience, effectively and economically and give your software tremendous market exposure.

To ensure your participation, call our Promotional Team on 99025 11022 or 99168 55252 or email us at info@ipott.com

For More Details
Software on wheels : http://sow.ipott.com
iPOTT : http://www.ipott.com

More in: Technology , Business
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  • 1. The Indian Software Market and iPOTTIndian Software Product Market is going to get extremely bullish... its time forsoftware vendors to time test and prepare their products for this new emergingmarket...The SMEs will be responsible to create this emerging market. This new emergingmarket need not be a playground for the biggies. Smaller vendors with qualityproducts can make it global. But there is a major gap…. Indian software products do not have enough exposure. Most products sell in limited market and within boundaries. Reasons beingExposure comes with a high cost. Even if exposed catering to a bigger market segment costs. Since software sell within boundaries there is no major threat. Most selling is on referrals and word of mouth. The safest! The quality of Indian Software products are not planned for big markets. Note it simply that it is not planned.. There is a myth that if the feature works fine then a good product is made.and some more...iPOTT, is a software search firm, from Bangalore, India. The firm has been makingcontinuous efforts to introduce new, innovative & cost effective services. Theseservices are designed keeping in mind the needs of the new emerging market… 1. The services offered by iPOTT open up the markets for software so that there is healthy competition. The physical barriers of support, selling will slowly be eliminated in the process. 2. iPOTT also claims that brand building is not a costly affair and it is just a planned and persistent activity. 3. The services of iPOTT will help begin building product brands. The services help look beyond technicalities, helps understanding the importance of pleasant UIs, usability factor etc. 4. It help create differentiators, by creating trust 5. Brings focus to the long tail in software selling.