iPOTTproduct differentiation based on organizational offerings

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Identifying differentiators is a key to Marketing as it decides the longevity or sustenance of a product in market. Stronger differentiating factors have a natural tendency of lasting longer and are …

Identifying differentiators is a key to Marketing as it decides the longevity or sustenance of a product in market. Stronger differentiating factors have a natural tendency of lasting longer and are easier to associate with market’s demands. So, how to arrive at this? Market poses challenges and competition.

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  • 1. iPOTT 13-Feb-12 Getting you there… Product Differentiation based on Organizational offeringsGo Goal Identifying differentiators is a key to Marketing as it decidesSet, Get, Go… the longevity or sustenance of a product in market. Stronger differentiating factors have a natural tendency of lastingTo visit this blog Click here. longer and are easier to associate with market’s demands. So, how to arrive at this?iPOTT being an end to endprovider of innovative and cost Market poses challenges and competition. But, these activitieseffective services in the areas of are sources of opportunities as well. Therefore to achieve aknowledge management, sales Strategic leverage at Organizational level, each opportunityenablement and consulting offers has to be assessed for the kind of returns. This can be used toa unique and unbiased platform arrive at a range of Strategic Options to choose from at anfor software product companies organizational level.worldwide to reach their targetmarkets Before identifying Product differentiators, it is critical to understand the Organization’s differentiation strategy and how this could impact the way new product is marketed. For instance Organizations differ in terms of their Growth Strategy www.ipott.com info@ipott.com and Competitive Strategy adopted which would reflect in the way products are released into market for the first time and thereafter how it is propagated in market or what means are adopted to achieve this. Accordingly new growth could be achieved by initiating product specific sales, offering a customer specific service, offering technology specific growth (eg. exclusively internet marketing to achieve online sales) and growth through expansion of channel partners. The strategy here is to adopt a highly targeted approach to reduce risks. Competitive Strategy of an organization maybe realized by differentiating its services and offerings based on cost arbitrage, quality, speed, service and innovation. For instance 1|P a g e DN: 011/GG/2012 V1.0 Copyright © 2012 iPOTT
  • 2. iPOTT Getting you there… Apple, Microsoft, Intel, HP and IBM differentiate themselves in market through their innovations. They do offer other services, but it is targeted at supporting their innovations.Go Goal Cost arbitrage and quality based differentiation is visible in Indian IT sector. Knowledge Process outsourcing, BusinessSet, Get, Go… Process outsourcing and Information Technology outsourcing are differentiated based on nature of services offered.To visit this blog Click here. The underlying concept is that the strategy adopted by anWe have blogs targeting a range of organization is embedded in its operational processes and inaudience starting from potential the nature of offerings. This reflects in their operationalproduct innovators to CEOs excellence. Therefore to identify a differentiating factor, linking the product with the company is critical.Audience interested in knowingabout Marketing Strategy, IndianIT trends and Best Practices to beadopted while kick-startingcompany can utilize theinformation provided in theseblogsTechnology TrendsCEO Speak www.ipott.com info@ipott.com 2|P a g e DN: 011/GG/2012 V1.0 Copyright © 2012 iPOTT