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iPOTT lets go online
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iPOTT lets go online

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World Wide Web has grown tremendously since its commercialization in 1998. With it, several dot com companies emerged and new range of business models were conceived to enable better connectivity and …

World Wide Web has grown tremendously since its commercialization in 1998. With it, several dot com companies emerged and new range of business models were conceived to enable better connectivity and exchange of information. Today, the situation is such that if you own a company and you do not have a website, you are not trendy but obsolete in your approach.

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  • 1. iPOTT 15-Feb-12 Getting you there… Let’s go ONLINE!Go Goal World Wide Web has grown tremendously since its commercialization in 1998. With it, several dot com companies emerged and new range of business models wereSet, Get, Go… conceived to enable better connectivity and exchange of information. Today, the situation is such that if you own aTo visit this blog Click here. company and you do not have a website, you are not trendy but obsolete in your approach.iPOTT being an end to endprovider of innovative and cost Moreover having just a website is not adequate as new wayseffective services in the areas of of internet marketing and ecommerce has evolved. What oneknowledge management, sales must realize is that there are not just sellers out there but aenablement and consulting offers large number of buyers as well.a unique and unbiased platformfor software product companies Product selling may be targeted at companies and individuals.worldwide to reach their target Internet is one place where the product can be perceived in amarkets highly neutral and unbiased manner. However market segmentation of internet users is a difficult thing to achieve as “World is flat on internet” and it is not just one locality you are www.ipott.com addressing but different nations. There is active research info@ipott.com going on to understand customer behavior and buying trends, but there are always new entrants who could pose challenges. Moreover the search for products will be based on a few ‘search strings’ and not merely based on company or brand names. Looking at it in a positive way, competing with brand names will comparatively reduce depending on the product offerings. Perhaps, presenting the product with right mix of features and benefits will help initially in reaching out to buyer’s expectations. Now that the product is ready, the website is ready and the pitch on product is ready, it is critical to find places on web where buyer activities are more. Studies indicate that Social 1|P a g e DN: 012/GG/2012 V1.0 Copyright © 2012 iPOTT
  • 2. iPOTT Getting you there… media is an effective tool for this. It involves using blogs, podcasts, videos, social networks and even wikis. By participating in these activities awareness about products andGo Goal company could be spread. Therefore, having interactions on other websites add to visibility of a product on internet.Set, Get, Go… Tapping potential customers once they start adding to thatTo visit this blog Click here. extra traffic on the website is even more critical. Even an image turns out to be critical sometimes as wrong image couldWe have blogs targeting a range of send wrong message to the first time visitor who could haveaudience starting from potential been a potential client. Ambience and material presented onproduct innovators to CEOs web pages matter. It is reflective of professionalism and creativity incorporated in developing the product.Audience interested in knowingabout Marketing Strategy, Indian The overall message is that Internet has shrunk the world, andIT trends and Best Practices to be going online is like ‘stepping into a world of opportunities’. Itadopted while kick-starting is upto the product company to realize this advantage andcompany can utilize the exploit it by developing effective means to attract customers.information provided in theseblogsTechnology TrendsCEO Speak www.ipott.com info@ipott.com 2|P a g e DN: 012/GG/2012 V1.0 Copyright © 2012 iPOTT

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