iPOTT          10-Feb-12                 Getting you there…                                         Finding a Best Practic...
iPOTT                 Getting you there…                                         for emerging Software Product development...
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Finding a Best Practice for Branding

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Branding is a very intricate area that involves creativity, passion, drive and most important a strong understanding of market trends. Even some of the best companies have committed mistakes in this subtle area. The tendency of most humans to accept the best in market is still in vogue. To break that spell one requires a strong business acumen and dedication to company’s brand image.

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Finding a Best Practice for Branding

  1. 1. iPOTT 10-Feb-12 Getting you there… Finding a Best Practice for BrandingGo Goal Branding is a very intricate area that involves creativity, passion, drive and most important a strong understanding of market trends. Even some of the best companies haveSet, Get, Go… committed mistakes in this subtle area. The tendency of most humans to accept the best in market is still in vogue. To breakTo visit this blog Click here. that spell one requires a strong business acumen and dedication to company’s brand image.iPOTT being an end to endprovider of innovative and cost Human psychology is such that it associates itself with thoseeffective services in the areas of products that can speak its language. Once associated it isknowledge management, sales difficult to break that bond. It is therefore important forenablement and consulting offers companies to create this emotional value in customers to gaina unique and unbiased platform their loyalty in long run. Brand power is an important factorfor software product companies that can control the performance of a product in market.worldwide to reach their targetmarkets Some of the best companies have lost battle to their competitors due to incompatibility in branding. A few such examples include Microsoft’s Passport which was initially www.ipott.com called Microsoft Wallet, then Passport, .NET Passport and so info@ipott.com on until finally it came to an end in 2009.Vista is another example. Encarta which was an online multimedia encyclopedia launched in 1993 lost its battle to online free encyclopedia in 2009. Coke is another example which lost its image and trust amongst loyal customers while trying to introduce ‘New Coke’ in 1985 after changes in the brand value which in this case was ‘introducing a new taste’. Skewed market research results sent wrong messages across Board which is remembered even to this day. However, having learnt from mistakes they are now global brands and have created a massive market for their products. IBM, GE and HP are some of the leading brands and as a first time seller competing with that brand image is a little difficult 1|P a g e DN: 008/GG/2012 V1.0 Copyright © 2012 iPOTT
  2. 2. iPOTT Getting you there… for emerging Software Product development entrepreneurs. One of the biggest mistakes that software companies do is hype before launching the product in market. Hyping raisesGo Goal people’s expectations and could send wrong messages if the product fails to fulfill first time buyer criteria duringSet, Get, Go… promotions or after selling to customers. This could affect their brand image in market.To visit this blog Click here. Product mixes offered, pricing strategy adopted, productWe have blogs targeting a range of design, consistency, and follow up on products are critical toaudience starting from potential build trust and loyalty in customer’s minds. Marketing is anproduct innovators to CEOs expensive process and can prove even more expensive when conducted the wrong way.Audience interested in knowingabout Marketing Strategy, IndianIT trends and Best Practices to beadopted while kick-startingcompany can utilize theinformation provided in theseblogsTechnology TrendsCEO Speak www.ipott.com info@ipott.com 2|P a g e DN: 008/GG/2012 V1.0 Copyright © 2012 iPOTT

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