Your SlideShare is downloading. ×
Metadatos & Google Rich Snippets
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Metadatos & Google Rich Snippets

1,606
views

Published on

Published in: Education, Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,606
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Metadatos & Rich Snippets por: Ivan Pla Rodríguez y Cristina Luengo Maravert
  • 2. PresentaciónSin METADATOS:<div> Mi nombre es Ivan Pla. Este es mi perfil en LinkedIn: <a href="http://www.linkedin.com/in/iplarodriguez">Mi perfil</a> Vivo en Terrassa (Barcelona) y trabajo, entre otras cosas, en UX enGrupo Intercom.</div>Con METADATOS:<div itemscope itemtype="http://data-vocabulary.org/Person"> Mi nombre es <span itemprop="name">Ivan Pla</span>. Este es mi perfil en LinkedIn: <a href="http://www.linkedin.com/in/iplarodriguez" itemprop="url">Miperfil</a>. Vivo en <span itemprop="address" itemscope itemtype="http://data-vocabulary.org/Address"> <span itemprop="locality">Terrassa</span> (<span itemprop="region">Barcelona</span>) </span> y trabajo, entre otras cosas, en <span itemprop="title">UX</span> en <span itemprop="affiliation">Grupo Intercom</span>.</div>
  • 3. Metadatos: definición"Metadata is structured information that describes,explains, locates, or otherwise makes it easier to retrieve,use, or manage an information resource.""Metadata is key to ensuring that resources will survive andcontinue to be accessible into the future."TRADUCCIÓN:"Los metadatos son información estructurada que describe, explica, localiza, o de cualquier otro modohacen que sea más fácil de recuperar, utilizar o administrar un recurso de información.""Los metadatos son la clave para asegurar que los recursos sobrevivan con el paso del tiempo ysigan siendo accesibles en el futuro." Fuente: http://www.niso.org/publications/press/UnderstandingMetadata.pdf
  • 4. Metadatos: ejemplo práctico¿Cómo catalogaríais esta imagen?
  • 5. Metadatos: ejemplo prácticoFuente: http://500px.com/photo/7645023
  • 6. Metadatos: ejemplo práctico Autor Popularidad Descripción Palabras clave Características Técnicas
  • 7. Metadatos: método de introducción Autor Popularidad Metadatos manuales Descripción Palabras clave Características Técnicas Metadatos automáticos
  • 8. Metadatos: tipos (según la NISO)Según la NISO (http://www.niso.org):Los metadatos descriptivos describen un recurso parafinalidades tales como descubrimiento e identificación. Puede incluirelementos como título, autor o palabras clave.Los metadatos estructurales indican cómo elementoscompuestos se unifican: por ejemplo, cómo se ordenan las páginaspara formar capítulos.Los metadatos administrativos nos dan información paraayudarnos a organizar un recurso, como por ejemplo cuándo y cómofue creado, el tipo de archivo y otra información técnica, y quién puedeacceder a ella.
  • 9. Metadatos: sintaxisDublin Core Text(http://dublincore.org/documents/dc-text/)@prefix dcterms: <http://purl.org/dc/terms/> .DescriptionSet ( Description ( ResourceURI ( <http://example.org/123> ) Statement ( PropertyURI ( dcterms:subject ) ValueURI ( <http://example.org/taxonomy/D003.53> ) ) ))
  • 10. Metadatos: sintaxisDublin Core RDF-XML (http://dublincore.org/documents/dc-rdf/)<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"xmlns:dcterms="http://purl.org/dc/terms/"> <rdf:Description rdf:about="http://example.org/123"> <dcterms:subject rdf:resource="http://example.org/taxonomy/D003.53"/> </rdf:Description></rdf:RDF>
  • 11. Metadatos: sintaxisDublin Core HTML (http://dublincore.org/documents/dc-html/)<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01//EN" "http://www.w3.org/TR/html4/strict.dtd"><html> <head profile="http://dublincore.org/documents/2008/08/04/dc-html/"> <title>Services to Government</title> <link rel="schema.DCTERMS" href="http://purl.org/dc/terms/" > <link rel="DCTERMS.subject" href="http://example.org/topics/archives" > </head> <body> </body></html>
  • 12. Metadatos: estructura Jerárquica Lineal Schema.org DCMES (DCMI)
  • 13. Metadatos: granularidad - - + +
  • 14. Metadatos: soportes Físico ElectrónicoLibros Imágenes DigitalesCDs Fotografías DigitalesDVDs Documentos DigitalesMapas Archivos de ProgramasMesas Tablas de BBDDSillas ...Floreros... Todo material sensible a ser catalogado
  • 15. Metadatos: camposCiencias de la InformaciónMedicinaDerechoEstadísticaGeografiaMedio ambienteTecnología (CDs, DVDs, ...)Audiovisuales (Foto, Video, Música, ...)Internet (Virtualización de datos, Cloud Computing, repositorios, Web, ...)
  • 16. Metadatos: webViejos conocidos:METATAGS más comunestitledescriptionkeywordsrobotscharset
  • 17. Metadatos: webBienvenidos:Nuevos formatos demarcadoRDFaMicroformatosMicrodatos
  • 18. Metadatos: webRDFa:<div xmlns:v="http://rdf.data-vocabulary.org/#" typeof="v:Review"> <span property="v:itemreviewed">L’Amourita Pizza</span> Reviewed by <span property="v:reviewer">Ulysses Grant</span> on <span property="v:dtreviewed" content="2009-01-06">Jan 6</span>. <span property="v:summary">Delicious, tasty pizza on Eastlake!</span> <span property="v:description">LAmourita serves up traditionalwood-fired Neapolitan-style pizza, brought to your table promptly and withoutfuss. An ideal neighborhood pizza joint.</span> Rating: <span property="v:rating">4.5</span></div>
  • 19. Metadatos: webMicroformatos:<div class="hreview"> <span class="item"> <span class="fn">L’Amourita Pizza</span> </span> Reviewed by <span class="reviewer">Ulysses Grant</span> on <span class="dtreviewed"> Jan 6<span class="value-title" title="2009-01-06"></span> </span>. <span class="summary">Delicious, tasty pizza on Eastlake!</span> <span class="description">LAmourita serves up traditional wood-fired Neapolitan-style pizza, brought to your table promptly and withoutfuss. An ideal neighborhood pizza joint.</span> Rating: <span class="rating">4.5</span></div>
  • 20. Metadatos: webMicrodatos:<div> <div itemscope itemtype="http://data-vocabulary.org/Review"> <span itemprop="itemreviewed">L’Amourita Pizza</span> Reviewed by <span itemprop="reviewer">Ulysses Grant</span> on <time itemprop="dtreviewed" datetime="2009-01-06">Jan 6</time>. <span itemprop="summary">Delicious, tasty pizza in Eastlake!</span> <span itemprop="description">LAmourita serves up traditionalwood-fired Neapolitan-style pizza, brought to your table promptly and without fuss. An idealneighborhood pizza joint.</span> Rating: <span itemprop="rating">4.5</span> </div></div>
  • 21. Metadatos: web -> microdatos RDFa Microdatos Microformatos data-vocabulary http://data-vocabulary.org schema http://schema.org
  • 22. Metadatos: web -> microdatos http://schema.org
  • 23. Metadatos: web -> microdatos -> Google Rich Snippetshttp://support.google.com/webmasters/bin/topic.py?hl=en&topic=1088474&parent=21997&ctx=topicAplicaciones de softwareContactosEventosVídeosMúsicaOpinionesOrganizacionesProductosPuntuaciones de opinionesRecetasRutas de exploración
  • 24. Metadatos: web -> microdatos -> GRS -> Aplicaciones<div itemscope itemtype="http://schema.org/SoftwareApplication"><img itemprop="image" src="https://ssl.gstatic.com/android/market/com.zeptolab.ctr.paid/hi-124-11" /><span itemprop="name">Cut the Rope</span> -<div itemprop="author" itemscope itemtype="http://schema.org/Organization"><a itemprop="url" href="http://zeptolab.com"><span itemprop="name">Zeptolab</span></a></div><span itemprop="description">Cut the Rope, catch a star, and feed Om Nom candy in thisaward-winning game! The long-awaited hit game has finally arrived at Android!</span>REQUIRES <span itemprop="operatingSystems">ANDROID</span>: <span itemprop="operatingSystemVersion">1.6</span> and up<div itemprop="offers" itemscope itemtype="http://schema.org/Offer"> Price: <span itemprop="price">$1.00</span> <meta itemprop="priceCurrency" content="USD" /> <link itemprop="availability" href="http://schema.org/InStock" />INSTALL</div></div>
  • 25. Metadatos: web -> microdatos -> GRS -> Contactos<div itemscope itemtype="http://data-vocabulary.org/Person"> My name is <span itemprop="name">Bob Smith</span>, but people call me <span itemprop="nickname">Smithy</span>. Here is my homepage: <a href="http://www.example.com" itemprop="url">www.example.com</a>. I live in <span itemprop="address" itemscope itemtype="http://data-vocabulary.org/Address"> <span itemprop="locality">Albuquerque</span>, <span itemprop="region">NM</span> </span> and work as an <span itemprop="title">engineer</span> at <span itemprop="affiliation">ACME Corp</span>. My friends: <a href="http://darryl-blog.example.com" rel="friend">Darryl</a>, <a href="http://edna-blog.example.com" rel="friend">Edna</a></div>
  • 26. Metadatos: web -> microdatos -> GRS -> Eventos<div itemscope itemtype="http://data-vocabulary.org/Event"> ​<a href="http://www.example.com/events/spinaltap" itemprop="url" > <span itemprop="summary">Spinal Tap</span> </a> <img itemprop="photo" src="spinal_tap.jpg" /> <span itemprop="description">After their highly-publicized search for a new drummer,Spinal Tap kicks off their latest comeback tour with a San Francisco show.</span> When: <time itemprop="startDate" datetime="2015-10-15T19:00-08:00">Oct 15, 7:00PM</time>— <time itemprop="endDate" datetime="2015-10-15T19:00-08:00">Oct 15, 9:00PM</time> Where: ​<span itemprop="location" itemscope itemtype="http://data-vocabulary.org/​Organization"> ​<span itemprop="name">Warfield Theatre</span> ​<span itemprop="address" itemscope itemtype="http://data-vocabulary.org/Address"> <span itemprop="street-address">982 Market St</span>, <span itemprop="locality">San Francisco</span>, <span itemprop="region">CA</span> </span> ...</div>
  • 27. Metadatos: web -> microdatos -> GRS -> Vídeos<div itemprop="video" itemscope itemtype="http://schema.org/VideoObject"> <h2>Video: <span itemprop="name">Title</span></h2> <meta itemprop="duration" content="T1M33S" /> <meta itemprop="thumbnailUrl" content="thumbnail.jpg" /> <meta itemprop="contentURL" content="http://www.example.com/video123.flv" /> <meta itemprop="embedURL" content="http://www.example.com/videoplayer.swf?video=123"/> <meta itemprop="uploadDate" content="2011-07-05T08:00:00+08:00" /> <meta itemprop="expires" content="2012-01-30T19:00:00+08:00" /> <object ...> <param ...> <embed type="application/x-shockwave-flash" ...> </object> <span itemprop="description">Video description</span></div> ¿ ?
  • 28. Metadatos: web -> microdatos -> GRS -> Música<div itemscope itemtype="http://schema.org/MusicGroup"> <h1 itemprop="name">The Parrot Family</h1> <h2>Songs</h2> <div itemprop="tracks" itemscope itemtype="http://schema.org/MusicRecording"> <span itemprop="name">Hello, World!</span> Length: <meta itemprop="duration" content="PT4M5S" />4:05 - 14300 plays <meta itemprop="interactionCount" content="UserPlays:14300"/> <a href="parrot-family-helloworld-link.html" itemprop="url">Link</a> <a href="parrot-family-helloworld-play.html" itemprop="audio">Play</a> <a href="parrot-family-helloworld-buy.html" itemprop="offers">Buy</a> From album: <a href="parrot-family-yellow-album.html" itemprop="inAlbum">TheYellow Album</a> </div> <div itemscope itemtype="http://schema.org/MusicRecording"> <span itemprop="name">Parrot Power</span> Length: <meta itemprop="duration" content="PT6M33S" />6:33 - 11700 plays <meta itemprop="interactionCount" content="UserPlays:11700"/> <a href="parrot-family-parrotpower-link.html" itemprop="url">Link</a> <a href="parrot-family-parrotpower-play.html" itemprop="audio">Play</a> <a href="parrot-family-parrotpower-buy.html" itemprop="offers">Buy</a> From album: <a href="parrot-family-yellow-album.html" itemprop="inAlbum">The YellowAlbum</a> </div></div>
  • 29. Metadatos: web -> microdatos -> GRS -> Opiniones<div itemscope itemtype="http://data-vocabulary.org/Review"> <span itemprop="itemreviewed">L’Amourita Pizza</span> Reviewed by <span itemprop="reviewer">Ulysses Grant</span> on <time itemprop="dtreviewed" datetime="2009-01-06">Jan 6</time>. <span itemprop="summary">Delicious, tasty pizza in Eastlake!</span> <span itemprop="description">LAmourita serves up traditional wood-fired Neapolitan-style pizza, brought to your table promptly and without fuss. An ideal neighborhoodpizza joint.</span> Rating: <span itemprop="rating">4.5</span></div>
  • 30. Metadatos: web -> microdatos -> GRS -> Organizaciones<div itemscope itemtype="http://data-vocabulary.org/Organization"> <span itemprop="name">L’Amourita Pizza</span> Located at <span itemprop="address" itemscope itemtype="http://data-vocabulary.org/Address"> <span itemprop="street-address">123 Main St</span>, <span itemprop="locality">Albuquerque</span>, <span itemprop="region">NM</span>. </span> Phone: <span itemprop="tel">206-555-1234</span>. <a href="http://www.example.com" itemprop="url">http://pizza.example.com</a>.</div> ¿ ?
  • 31. Metadatos: web -> microdatos -> GRS -> Productos<div itemscope itemtype="http://data-vocabulary.org/Product"> <span itemprop="brand">ACME</span> <span itemprop="name">Executive Anvil</span> <img itemprop="image" src="anvil_executive.jpg" /> <span itemprop="description">Sleeker than ACMEs Classic Anvil, the Executive Anvil isperfect for the business traveler looking for something to drop from a height. </span> Category: <span itemprop="category" content="Hardware > Tools > Anvils">Anvils</span> Product #: <span itemprop="identifier" content="mpn:925872"> 925872</span> <span itemprop="offerDetails" itemscope temtype="http://data-vocabulary.org/Offer"> Regular price: $179.99 <meta itemprop="currency" content="USD" /> $<span itemprop="price">119.99</span> (Sale ends <time itemprop="priceValidUntil" datetime="2020-11-05">5 November!</time>) Available from: <span itemprop="seller">Executive Objects</span> Condition: <span itemprop="condition" content="used">Previously owned, in excellent condition</span> <span itemprop="availability" content="in_stock">In stock! Order now!</span> </span></div>
  • 32. Metadatos: web -> microdatos -> GRS -> Puntuaciones<div itemscope itemtype="http://data-vocabulary.org/Review"> <span class="rating-foreground" style="width:90%"> <meta itemprop="rating" content="4.5" /> </span></div><div itemscope itemtype="http://data-vocabulary.org/Review"> <span itemprop="itemreviewed">Blast Em Up</span>—Game Review Rating: <span itemprop="rating">3.5</span> out of 5</div><div itemscope itemtype="http://data-vocabulary.org/Review"> <span itemprop="itemreviewed">Blast Em Up</span>—Game Review <span itemprop="rating" itemscope itemtype="http://data-vocabulary.org/Rating"> Rating: <span itemprop="value">7</span> out of <span itemprop="best">10</span> </span></div>
  • 33. Metadatos: web -> microdatos -> GRS -> Recetas<div itemscope itemtype="http://data-vocabulary.org/Recipe" > <h1 itemprop="name">Grandmas Holiday Apple Pie</h1> <img itemprop="photo" src="apple-pie.jpg" /> By <span itemprop="author">Carol Smith</span> Published: <time datetime="2009-11-05" itemprop="published">November 5, 2009</time> <span itemprop="summary">This is my grandmothers apple pie recipe. I like to add a dash of nutmeg.</span> Total time: <time datetime="PT1H30M" itemprop="totalTime">1 hour 30 min</time> Yield: <span itemprop="yield">1 9" pie (8 servings)</span> <span itemprop="nutrition" itemscope itemtype="http://data-vocabulary.org/Nutrition"> Serving size: <span itemprop="servingSize">1 medium slice</span> Calories per serving: <span itemprop="calories">250</span> Fat per serving: <span itemprop="fat">12g</span> </span> Ingredients: <span itemprop="ingredient" itemscope itemtype="http://data-vocabulary.org/RecipeIngredient"> <span itemprop="name">White sugar</span>: <span itemprop="amount">3/4 cup</span> </span> Directions: <div itemprop="instructions"> 1. Cut and peel apples ... </div></div>
  • 34. Metadatos: web -> microdatos -> GRS -> Breadcrumbs<div itemscope itemtype="http://data-vocabulary.org/Breadcrumb"> <a href="http://www.example.com/dresses" itemprop="url"> <span itemprop="title">Dresses</span> </a> ›</div><div itemscope itemtype="http://data-vocabulary.org/Breadcrumb"> <a href="http://www.example.com/dresses/real" itemprop="url"> <span itemprop="title">Real Dresses</span> </a> ›</div><div itemscope itemtype="http://data-vocabulary.org/Breadcrumb"> <a href="http://www.example.com/clothes/dresses/real/green" itemprop="url"> <span itemprop="title">Real Green Dresses</span> </a></div>
  • 35. Metadatos: web -> microdatos -> Google Testing Tool http://www.google.com/webmasters/tools/richsnippets
  • 36. Metadatos: web -> microdatos -> Google Testing Tool
  • 37. Metadatos: web -> microdatos -> Google -> ¿peligro? VS https://www.google.com/advisor/home http://www.bankimia.com
  • 38. ¡Muchas gracias! Ivan Pla Rodríguez: @iplarodriguezhttp://www.linkedin.com/in/iplarodriguez Con la colaboración de... Cristina Luengo Maravert: @cluengomaraverthttp://es.www.linkedin.com/in/cluengomaravert
  • 39. Metadatos & Rich Snippets por: Ivan Pla Rodríguez y Cristina Luengo Maravert