Transcript of "How to do SEO for small businesses without a clue"
market ingyourf arm.com http://www.marketingyourfarm.com/marketing-your-farm/seo-for-small-businesses/How to do SEO for small businesses without a clueIain RobsonIf you have your f arm website up and running, you’re going toneed to look at SEO f or small businesses in this case your f armwebsite.I’m going to be straight up and say I’m not the be-all and end-allof SEO. There are many people out there who are experts I don’tclaim to be one.Having said that, I do know bit about SEO and I hope I can helpyou and your small business gain a bit more traction on theInternet.So let’s jump straight into our f irst question.What is SEO?SEO stands f or search engine optimization(SEO).So what exactly is search engine optimization?It is a way of increasing the visibility of your website by optimizing what you write so it ranks higher in Google.[Wikipedia source]Basically, the better your SEO is, the more likely you are to be on the f irst page of Google.You rank higher in Google through your keyword research that you have done to f ind what people are lookingf or.Why should I care about SEO?You should care about SEO f or small businesses because it can drive more traf f ic to your website.By driving more traf f ic to your website, you increase the likelihood of business.Here’s a quick example. Let’s say you have a booth that your local f armers market and people f rom your areaare looking f or homemade jams. You just so happen to make homemade jams and they search f or that word inGoogle. If they f ind your website and where you’re located, is a possibility that they will go visit you at thef armers market. What does that mean to you? It means more businessHow do you improve your SEOYou improve your search engine optimization by writing about what people are looking f or.Now that is a very simplif ied approach to SEO but it gives you a basic idea.The best way to improve your SEO is by using Google local. All you have to do is input your local business into
Google local and you automatically increase your search engine optimization f or your small business.Christopher Penn writes about how to set up Google local properly and how much it can increase your traf f icf rom Google.Here are some other quick tips to improve SCO for small businesses:Use the seeding technique to create great content.Do a bit of keyword research to f ind out what people are looking f or.Use a SEO plug-in to improve your search engine optimization.Use a primary keyword in your title.Use your primary keyword in your post, but don’t overuse it.Why being on the first page of Google is goodAs I mentioned bef ore, being on the f irst page of Google is extremely good. Also, sometimes it is very dif f icult.It really depends on what you are trying to target.For example, if you look up Spencer loves honeycombs I guarantee you Spencer Haws f rom niche pursuits willshow up f irst. Now the question is how many people are searching f or that particular phrase. I imagine it is veryf ew as one of the reasons why it ranks so highly in Google.On the other hand, if you search f or something like lif e insurance you will f ind many companies competing f orthat particular word.What you want to do is target low competition high search volume words.Are you always going to be able to do that? No. But if you think about it a bit it can help your posts rank well.Using Google local to improve your local SEOSetting up Google local is probably one of the best ways to improve your local SEO.If you have a f arm with a local address, I highly suggest that you try Google local to improve your local SEO.Here is a quick example why.The
An example of Google localTheabove isanexampleof how itlookswhen yousearchf orsomething in your area.If you are one of those people in the top spots of Google, you will most def initely see more traf f ic to yourwebsite which could lead to more sales.Best SEO plugins for WordPressIf you use WordPress like many of us do, or if you don’t have a website at all I suggest using the plowingtechnique to start your website.Having said that, there are f ew SCO plug-ins f or WordPress that you can use to help you with your searchengine optimization f or small businesses.Here are the best SCO plug-ins for WordPress:Yoast SEO pluginAll in one SEO pluginScribe [although it has a monthly subscription]Out of those three suggested plugins, Yoast is my pref erred SEO plug-in. It’s f ree and it gets the job done well.Here’s how to set up Yoast wordpress SEO.SEO resources for small businesses
Luckily f or you there are tons of resources f or small businesses about SEO. There is everything f rom how toget started all the way up to expert advice. You just you know where to look.Here is a list of SEO resources for small businesses:SEOmoz The f ree beginner’s guide to SEOSearch Engine WatchSearch Engine Land’s What is SEOPoint-blank SEO he is more about linkbuilding but it is helpf ul as well.FarmnWif e SEO f or f armersThese are probably my top places to look f or SEO inf ormation.Final thoughtsSEO f or small businesses is something that people will overlook if they don’t think or know about it. That iswhy I put together this post to help you as a f armer improve your search engine optimization f or your f armwebsite.Remember, by being on the f irst page of Google it can drive more traf f ic to your local f armers market boothand your website. More f or traf f ic equals more sales.If you f ound this post helpf ul, share with someone who needs to know about SEO.Related posts:1. Social media f or small businesses aka your f arm (5.1)