Launching : From Concept to AppStore

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Launching : From Concept to AppStore
Getting your first iPhone App out the door is harder than you think. It starts with an idea and can grow into a monster. There is a bargaining period where you finally decide what you can and can't get into the App and then the fun starts . . .

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  • Launching : From Concept to AppStore

    1. 1. iPhone Development Concept to App Store Phil Wright phil@touchopia.com @wrightph 801.554.5113 (m)
    2. 2. “Apple sold an average of $1 million a day in applications for a total of about $30 million in sales over the [first] month.” quot;I've never seen anything like this in my career for softwarequot;
    3. 3. “Bigger than the Personal Computer.” John Doerr, Venture Capitalist • knows who you are • knows where you are • connected (Edge, 3G WIFI) • always on • always with you
    4. 4. Get Framed Concept / Design Rick Adamson Lynn M Carlson & Company
    5. 5. Development New Development Environment Feature Creep Memory Images Provisioning Profiles App Store submission process
    6. 6. Splash Screen Menu
    7. 7. 100+ Frames
    8. 8. 512 x 512 57 x 57
    9. 9. App Store Text
    10. 10. Screenshots
    11. 11. iTunes Connect
    12. 12. Development Best Practices Version Control (SVN, Github) Wireframes / Mockups XCode Short Cuts Leaks / Activity Monitor Training / Books iPhone Community Utah Developers Sample Code
    13. 13. Marketing “Lite” Version Frequent Updates Pricing iTunes Search Optimization Solicit User Reviews Submit to App Review Blogs Advertise in app (Admob) Website with SEO Keyword advertising YouTube Social Media
    14. 14. AppViz
    15. 15. Q&A

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