IPG Media Lab

brands messaging apps digital trends connected car mobile tech new media advertising big data media value exchange mobile retail trends branded content personalization virtual reality google hyperlocal apple pay ott ecommerce iot internet of things millennials messaging stickers metadata car wearables technology sxsw content audience ipg media lab emerging media trends audience measurement youtube global global markets content marketing gilt apple streaming apps video ads apple tv airbnb attribution sport fans sports tribe marketing tv football tribal targeting consumer behaviors nfl data passion psychographics demographics targeted ads yahoo market trend trends event media trends social media sxsw interactive sxsw 2015 selfie drones 2015 trends market trends ces ces2015 smart home e-commerce alibaba google wallet alipay digital payment epayment mobile payment reach receptivity frequency attention marketing attentiveness personal information security trust over-the-top cable set-top cord nevers cord cutters channels television gen z omnichannel platforms shopping purchase tcommerce retail brick-and-mortar mcommerce dating smart devices ecosystems social native advertising emoticons emoji whatsapp kakaotalk line kik wechat communications tango text chat new channels radio auto automotive conferences beacons mwc panels startups transparency monitoring cameras hacking notification home security baby boomer trends mediabrands 2010 trends ipg