2010 has been a transformative year for technology that will impact consumer platforms, advertising, and the way we interact with our mobile, PC, and content devices for years to come. From Xbox’s Project Natal to game-changing 4G networks, consumer technology has made some tremendous leaps this year. For marketers, the Lab explores the ways in which word of mouth can and will be harnessed in 2010, and how brands will need to redefine value in an increasingly sophisticated and complex retail environment. We also reveal how coming changes to the content and distribution delivery systems will change the game for broadcast permanently. Finally, the Lab has identified a key demographic that will be making their mark this year in the new media space.