2010 Trends
2010 will be a transformative
year for technology that will
likely impact the consumer
experience dramatically for
the nex...
2010 Trends
•All Media is Social
•Everything is Connected
The Plover and the Croc
•Promise of Android
•Email Evolves
•Catc...
Party Like it’s 1999
1999 was the year that changed everything for the Internet, and the future of media.
2010 will be the...
4G′s
4G is to 3G as
Cable Modems were to dial-up.
Dawn of a
New Era
Connected
TV:
Biggest
change
since
cable
Party Like its 1999
All Media
are Social
Media
Social is a behavior,
not a medium.
Data Rules
the Universe
Data Rules
the Universe
Not separate media
– everything is just
data, folks.
Engaging the Primal
How we interact with technology is changing. 2010 will bring some of the biggest
changes in technology...
Year of Kinetics
Motion Sensing Multi-Touch Gyroscopic
Engaging the Primal
Reality
Infused
Augmented
Reality
Microsoft’s
Living Room
Xbox will enable the
sci-fi living room experience.
Revolution
Location, Location,
Location
Reintroducing an online
generation to their offline world.
The Plover & the Croc
Transformative, open platforms are feeding innovative solutions
Strange Bedfellows
Sites that use Facebook
Connect as an alternate to
account registration have
seen a 30-200% increase
in registration on th...
The Plover & the Croc
Everybody’s
Best
Friend
Much like
hyper-syndicated
content strategy,
Netflix has mastered
hyper-synd...
New Life
for
Android
Finally coming
into its own.
Bring-it-On Boomers
These trailblazing boomers fear nothing but being left behind.
With the influence of their kids, and t...
Source: Accenture
Catching Up
Fast
With Money
to Spend
Seeking
Human
Connections
Boomers “get”
social media
Bring-It-On Boomers
Addicted
to Games
Boomers and older
are the most
dedicated gamers in
time spent per week.
Retail 3.0
Consumers have more information than ever before, information is power; and
the ability to communicate easily o...
Supplier powerSupplier power
Distribution
Retailer powerRetailer power
Negotiation
Shopper powerShopper power
Information
...
Retail 3.0
Value is
Being
Redefined
Popular economic
models – Freemium,
Microtransactions,
and subscription -
shift market...
Awareness Consideration Preference Purchase
Real Purchase
Virtuall
y
GoodThe impulse factor
of virtual goods that
have rea...
Social
Shopping
To be successful,
brands must give
consumers the tools
to connect and share
around content.
Retailers can bring online
experiences to the shelf
Smarter
In-Store Messaging
Mobile can add a powerful layer to in-store...
KingTut was one of the
most powerful rulers of
Egypt. And yet for the
boy king, true power
sat with his advisors.
The Info...
IPG Media Lab
About the Lab:
R&D Arm of IPG’s Mediabrands
Located in Los Angeles
7000 Sq ft dedicated to emerging media
Serving our netw...
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2010 has been a transformative year for technology that will impact consumer platforms, advertising, and the way we interact with our mobile, PC, and content devices for years to come. From Xbox’s Project Natal to game-changing 4G networks, consumer technology has made some tremendous leaps this year. For marketers, the Lab explores the ways in which word of mouth can and will be harnessed in 2010, and how brands will need to redefine value in an increasingly sophisticated and complex retail environment. We also reveal how coming changes to the content and distribution delivery systems will change the game for broadcast permanently. Finally, the Lab has identified a key demographic that will be making their mark this year in the new media space.

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  • Whetting the palate: The impulse factor of virtual goods that have real world product parallels can lower the barrier to purchase.
    Virtual: No inventory, no surplus, no hassle.
    Impulsive: Consumers are getting comfortable with low cost impulse purchases.
    $75M Estimated Virtual Goods Revenue For Facebook in 2009
  • Social Search: Google and Bing now displaying real-time results from Twitter and Facebook next to general search results.
    Social Buying: 56% of the largest retailers now have a presence on Facebook, 41% have one on Youtube. Stores like PizzaHut and 1800 Flowers are opening virtual store fronts.
    Best in class: Shoe-company Zappos has provided the first completely social shopping experience online.
    http://www.zappos.com/vigotti-gidget-black-nappa
  • Network connected electronic labels - ePaper Technology
    http://www.epapercentral.com/lancome-epaper-signage-spotted-in-tokyo-train.htm
    ePaper: tagging solutions provide additional product information, timely pricing & promotions, and peer ratings to more resemble online shopping experiences.
    Mobile Applications: Mobile can add a powerful layer to in-store shopping experiences and help close the sale.
    Trailblazers:
    Tesco , PCC Natural Markets, Barnes and Noble.
    Barnes and Noble’s iPhone app is the number one app in its category.
  • Ipg media lab_2010trends_slideshare

    1. 1. 2010 Trends
    2. 2. 2010 will be a transformative year for technology that will likely impact the consumer experience dramatically for the next decade. We believe:
    3. 3. 2010 Trends •All Media is Social •Everything is Connected The Plover and the Croc •Promise of Android •Email Evolves •Catching up Fast •Not-so-Casual Gaming Bring-it-on-Boomers •Social Boomerflies •By the Numbers Engaging the Primal •Location, Location, Location •Context-Aware Computing •Year of Kinetics •Augmented Reality •Government Steps In •Data Rules the Universe Party Like it’s 1999 •Dawn of 4G •Connected TVs Hit •Retail Revolution •Virtual Shortcuts Retail 3.0 •Social Shopping •Smarter InStore Messaging
    4. 4. Party Like it’s 1999 1999 was the year that changed everything for the Internet, and the future of media. 2010 will be the year that brings the offline world into the digital age.
    5. 5. 4G′s 4G is to 3G as Cable Modems were to dial-up. Dawn of a New Era
    6. 6. Connected TV: Biggest change since cable
    7. 7. Party Like its 1999 All Media are Social Media Social is a behavior, not a medium.
    8. 8. Data Rules the Universe
    9. 9. Data Rules the Universe Not separate media – everything is just data, folks.
    10. 10. Engaging the Primal How we interact with technology is changing. 2010 will bring some of the biggest changes in technology to our fingertips, at a fraction of the cost.
    11. 11. Year of Kinetics Motion Sensing Multi-Touch Gyroscopic
    12. 12. Engaging the Primal Reality Infused Augmented Reality
    13. 13. Microsoft’s Living Room Xbox will enable the sci-fi living room experience. Revolution
    14. 14. Location, Location, Location Reintroducing an online generation to their offline world.
    15. 15. The Plover & the Croc Transformative, open platforms are feeding innovative solutions
    16. 16. Strange Bedfellows
    17. 17. Sites that use Facebook Connect as an alternate to account registration have seen a 30-200% increase in registration on their sites The Web’s Social Heart The Plover & the Croc
    18. 18. The Plover & the Croc Everybody’s Best Friend Much like hyper-syndicated content strategy, Netflix has mastered hyper-syndicated software.
    19. 19. New Life for Android Finally coming into its own.
    20. 20. Bring-it-On Boomers These trailblazing boomers fear nothing but being left behind. With the influence of their kids, and the arrival of platforms that suit their needs, they are embracing new technology and making it their own.
    21. 21. Source: Accenture Catching Up Fast With Money to Spend
    22. 22. Seeking Human Connections Boomers “get” social media
    23. 23. Bring-It-On Boomers Addicted to Games Boomers and older are the most dedicated gamers in time spent per week.
    24. 24. Retail 3.0 Consumers have more information than ever before, information is power; and the ability to communicate easily on global scales, gives them the power to call the shots
    25. 25. Supplier powerSupplier power Distribution Retailer powerRetailer power Negotiation Shopper powerShopper power Information Shopping transformation Retail 1.0 Retail 2.0 Retail 3.0 Retail Evolution
    26. 26. Retail 3.0 Value is Being Redefined Popular economic models – Freemium, Microtransactions, and subscription - shift market expectations
    27. 27. Awareness Consideration Preference Purchase Real Purchase Virtuall y GoodThe impulse factor of virtual goods that have real world product parallels can lower the barrier to purchase. Retail 3.0 Consumers are getting comfortable with low cost impulse purchases. Virtual Purchase
    28. 28. Social Shopping To be successful, brands must give consumers the tools to connect and share around content.
    29. 29. Retailers can bring online experiences to the shelf Smarter In-Store Messaging Mobile can add a powerful layer to in-store shopping experiences and help close the sale
    30. 30. KingTut was one of the most powerful rulers of Egypt. And yet for the boy king, true power sat with his advisors. The Informed Consumer & Ballad of King Tut
    31. 31. IPG Media Lab
    32. 32. About the Lab: R&D Arm of IPG’s Mediabrands Located in Los Angeles 7000 Sq ft dedicated to emerging media Serving our network of agencies and clients with: Consumer Insights Research Education and New Media Innovation Media Trials For more information, or to schedule a Trends Presentation, please contact us at (323) 930-3500 or via email at info@ipglab.com

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