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2010 has been a transformative year for technology that will impact consumer platforms, advertising, and the way we interact with our mobile, PC, and content devices for years to come. From Xbox’s......

2010 has been a transformative year for technology that will impact consumer platforms, advertising, and the way we interact with our mobile, PC, and content devices for years to come. From Xbox’s Project Natal to game-changing 4G networks, consumer technology has made some tremendous leaps this year. For marketers, the Lab explores the ways in which word of mouth can and will be harnessed in 2010, and how brands will need to redefine value in an increasingly sophisticated and complex retail environment. We also reveal how coming changes to the content and distribution delivery systems will change the game for broadcast permanently. Finally, the Lab has identified a key demographic that will be making their mark this year in the new media space.

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  • Whetting the palate: The impulse factor of virtual goods that have real world product parallels can lower the barrier to purchase. Virtual : No inventory, no surplus, no hassle. Impulsive : Consumers are getting comfortable with low cost impulse purchases. $75M Estimated Virtual Goods Revenue For Facebook in 2009
  • Social Search: Google and Bing now displaying real-time results from Twitter and Facebook next to general search results. Social Buying: 56% of the largest retailers now have a presence on Facebook, 41% have one on Youtube. Stores like PizzaHut and 1800 Flowers are opening virtual store fronts. Best in class: Shoe-company Zappos has provided the first completely social shopping experience online. http://www.zappos.com/vigotti-gidget-black-nappa
  • Network connected electronic labels - ePaper Technology http://www.epapercentral.com/lancome-epaper-signage-spotted-in-tokyo-train.htm ePaper: tagging solutions provide additional product information, timely pricing & promotions, and peer ratings to more resemble online shopping experiences. Mobile Applications: Mobile can add a powerful layer to in-store shopping experiences and help close the sale. Trailblazers: Tesco , PCC Natural Markets, Barnes and Noble. Barnes and Noble’s iPhone app is the number one app in its category.
  • 11/01/10 IPG Leaders Forum October Day 3

Transcript

  • 1. 2010 Trends
  • 2. 2010 will be a transformative year for technology that will likely impact the consumer experience dramatically for the next decade. We believe:
  • 3. 2010 Trends
    • All Media is Social
    • Everything is Connected
    The Plover and the Croc
    • Promise of Android
    • Email Evolves
    • Catching up Fast
    • Not-so-Casual Gaming
    Bring-it-on-Boomers
    • Social Boomerflies
    • By the Numbers
    Engaging the Primal
    • Location, Location, Location
    • Context-Aware Computing
    • Year of Kinetics
    • Augmented Reality
    • Government Steps In
    • Data Rules the Universe
    Party Like it’s 1999
    • Dawn of 4G
    • Connected TVs Hit
    • Retail Revolution
    • Virtual Shortcuts
    Retail 3.0
    • Social Shopping
    • Smarter InStore Messaging
  • 4. Party Like it’s 1999 1999 was the year that changed everything for the Internet, and the future of media. 2010 will be the year that brings the offline world into the digital age.
  • 5. 4G′s 4G is to 3G as Cable Modems were to dial-up. Dawn of a New Era
  • 6. Connected TV: Biggest change since cable
  • 7. Party Like its 1999 All Media are Social Media Social is a behavior, not a medium.
  • 8. Data Rules the Universe
  • 9. Data Rules the Universe – everything is just data, folks. Not separate media
  • 10. Engaging the Primal How we interact with technology is changing. 2010 will bring some of the biggest changes in technology to our fingertips, at a fraction of the cost.
  • 11. Year of Kinetics Motion Sensing Multi-Touch Gyroscopic
  • 12. Engaging the Primal Reality Infused Augmented Reality
  • 13. Microsoft’s Living Room Xbox will enable the sci-fi living room experience. Revolution
  • 14. Location, Location, Location Reintroducing an online generation to their offline world.
  • 15. The Plover & the Croc Transformative, open platforms are feeding innovative solutions
  • 16. Strange Bedfellows
  • 17. The Web’s Social Heart The Plover & the Croc Sites that use Facebook Connect as an alternate to account registration have seen a 30-200% increase in registration on their sites
  • 18. The Plover & the Croc Everybody’s Best Friend Much like hyper-syndicated content strategy, Netflix has mastered hyper-syndicated software.
  • 19. New Life for Android Finally coming into its own.
  • 20. Bring-it-On Boomers These trailblazing boomers fear nothing but being left behind. With the influence of their kids, and the arrival of platforms that suit their needs, they are embracing new technology and making it their own.
  • 21. Source: Accenture Catching Up Fast With Money to Spend
  • 22. Seeking Human Connections Boomers “get” social media
  • 23. Bring-It-On Boomers Addicted to Games Boomers and older are the most dedicated gamers in time spent per week.
  • 24. Retail 3.0 Consumers have more information than ever before, information is power; and the ability to communicate easily on global scales, gives them the power to call the shots
  • 25. Retail Evolution Supplier power Distribution Retailer power Negotiation Shopper power Information Shopping transformation Retail 1.0 Retail 2.0 Retail 3.0
  • 26. Retail 3.0 Value is Being Redefined Popular economic models – Freemium, Microtransactions, and subscription - shift market expectations
  • 27. Virtually Good The impulse factor of virtual goods that have real world product parallels can lower the barrier to purchase. Retail 3.0 Consumers are getting comfortable with low cost impulse purchases. Awareness Consideration Preference Purchase Real Purchase Virtual Purchase
  • 28. Social Shopping To be successful, brands must give consumers the tools to connect and share around content.
  • 29. Retailers can bring online experiences to the shelf Smarter In-Store Messaging Mobile can add a powerful layer to in-store shopping experiences and help close the sale
  • 30. KingTut was one of the most powerful rulers of Egypt. And yet for the boy king, true power sat with his advisors. The Informed Consumer & Ballad of King Tut
  • 31. IPG Media Lab
  • 32.  
  • 33. About the Lab: R&D Arm of IPG’s Mediabrands Located in Los Angeles 7000 Sq ft dedicated to emerging media Serving our network of agencies and clients with: Consumer Insights Research Education and New Media Innovation Media Trials For more information, or to schedule a Trends Presentation, please contact us at (323) 930-3500 or via email at info@ipglab.com