1. iTipWho Are All Your Competitors? iOwn Advisors www.iownadvisors.com @iownadvisors
2. You need to be constantly thinking about who the firms are out there competing with you for the dollars your target marketplace has to spend.MyProduct
3. It’s likely not just the companiesproviding the same type ofproduct/service that you offer. My Seattle’s Product Worst StarPence
4. Products that can besubstituted for your productare also your competitors My Product Valley Dew
5. If your product is a “Nice to Have”,but not really a necessity, otherproduct types can also becompetitors. What you can get for My Product the same price
6. To Summarize….
7. Your iOwn Action StepWhen developing your Marketing Strategy andthinking about the competition, you need to think interms of the possible choices that are competing foryour potential buyer’s spend and craft a reallycompelling story about why the buyer should bespending his or her money with you. iOwn Advisors www.iownadvisors.com @iownadvisors