SLC Partnership Opportunity

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Presentation for Overstock.com Sport Sponsorship Proposal with a Fictional Expansion Major League Lacrosse Franchise for Sport Sales and Sponsorship (May 2010)

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SLC Partnership Opportunity

  1. 1. Partnership Opportunity for Overstock.com<br />By: Miguel Bonilla, Tyler Loucks, and Jacob Hanselman<br />
  2. 2. Overstock.com<br />Salt Lake City<br />Capital and Largest City in Utah<br />Founded in 1847<br />Salt Lake City Area: 1.13 Million People<br />Home to highest Growth Rate in United States<br />Average Age: 27.1<br />
  3. 3. Major League Lacrosse History<br />Founded: 1999<br />Started with Six Teams<br />Expanding to 8 Team in 2011<br />Overstock.com<br />
  4. 4. Overstock.com<br />Major League Lacrosse Season<br />May to August<br />Each Team plays 8 Regular Season Games<br />Three Major Events<br />Warrior Major League Challenge and College Draft (May)<br />MLL All-Star Game (July)<br />Major League Lacrosse Championship Weekend (August)<br />
  5. 5. Overstock.com<br />Major League Lacrosse League Sponsors<br />
  6. 6. Overstock.com<br />Major League Lacrosse League Sponsors<br />
  7. 7. Overstock.com<br />Major League Lacrosse FranChises<br />
  8. 8. Overstock.com<br />Major League Lacrosse Media Exposure<br />
  9. 9. Overstock.com<br />Major League Lacrosse Media Exposure<br />
  10. 10. Education:<br />86% are College Graduates<br />45% have a Household Income of $115,000<br />27% have a Household Income of $165,000<br />14% have a Household Income of $240,000<br />Purchasing Power:<br />84% Take Three or More Vacations Per Year<br />82% Own Their Residence<br />80% Own Two or More Vehicles<br />72% Own/Frequently Use a Computer<br />Overstock.com<br />Major League Lacrosse Fan DemoGraphics<br />
  11. 11. Overstock.com<br />Major League Lacrosse Fan DemoGraphics<br />Age and Gender<br />MLL Season Ticket Holders vs. Other Leagues<br />
  12. 12. Overstock.com<br />Major League Lacrosse Fan PyschoGraphics<br />When Purchasing a Brand:<br />83% Will Consider Brand They See for Next Purchase<br />66% Indicate MLL Sponsorship has Strong Influence on Brand Purchase Consideration <br />Brand Awareness:<br />88% Awareness Among Adults<br />41% Aided<br />96% Awareness Among Youth<br />38% Aided<br />Attitude Towards Sponsorship:<br />97% Say Sponsorship is a Good Way to Promote Product<br />97% Say Sponsorship Demonstrates Support of Lacrosse<br />83% Say Sponsorship Attracts Attention to Brand’s Products<br />
  13. 13. Overstock.com<br />Major League Lacrosse What The Fans Mean?<br /><ul><li>Fastest Growing Sport in United States
  14. 14. Upscale Demographic with Sponsor Loyalty
  15. 15. AttendanceIncrease from 2,900 to 5,575 in 2009
  16. 16. Projected Growth makes a MLL Franchise a Great Place to Start a Partnership</li></li></ul><li>Who Are The Salt Lake City Mountain Hawks:<br />2011 Expansion Franchise <br />Utah’s First Professional Lacrosse Franchise <br />Western-Most Franchise in Major League Lacrosse<br />The Schedule<br />4 Home Games (Boston, Chicago, Columbus, and Denver)<br />2011 MLL All-Star Game and Bud Light Skills Competition<br />Overstock.com<br />The Mountain Hawks<br />
  17. 17. Overstock.com<br />STADIUM<br />STADIUM FACTSOpening: May 2011Capacity: 14,000Suites: 20Municipally OwnedStadium Cost: $90 Million<br /><ul><li>6 general public entrances
  18. 18. 1 suite entrance
  19. 19. 1 press entrance
  20. 20. 15 concession locations
  21. 21. 10 minutes from Downtown Salt Lake City
  22. 22. Three Minutes to Interstate 15
  23. 23. 20 minutes from Salt Lake City International Airport</li></li></ul><li>Overstock.com<br />Dish Network StadiumBenefits<br />Features<br /><ul><li>Teflon-coated fiberglass roof manufactured to withstand hurricane-force winds
  24. 24. Iconic roof structures on the east and west sides of stadium to keep atmosphere in
  25. 25. 41 feet down to the playing field from street level
  26. 26. 3,891,243 cubic yards of dirt moved
  27. 27. 25,000 cubic yards of concrete
  28. 28. 5,350,000 pounds of structural steel
  29. 29. 400 miles of coaxial cable
  30. 30. 6,700 parking spaces with 15 minutes
  31. 31. World Class GTF Kentucky Bluegrass Field
  32. 32. 4 fully equipped professional locker rooms
  33. 33. Largest video scoreboard and most LED boards for a stadium its size
  34. 34. Fully-integrated video & LED electronic video board system
  35. 35. Open north end concourse with full view of field
  36. 36. Full-service Stadium Club with 130 field view seats located nine rows up from west sideline</li></ul>Brand New<br />First Major League Lacrosse Franchise to be the Main Tenant to a Stadium in the United States<br />4 Mountain Hawk Games Per Year<br />Scenic View of Mountain Ranges<br />Ability to Bring in Multiple Events Each Year<br />
  37. 37. Overstock.com<br />Mountain Hawks Partnership Packages<br />Presenting Gold <br />Title Sponsor <br />(1)<br />5 Years: $5,300,000<br />3 Years: $3,200,000<br />1 Year: $1,100,000<br />Royal Club Sponsor <br />(4)<br />5 Years: $1,859,000<br />3 Years: 1,175,000<br />1 Year: $400,000<br />Red Club Sponsor <br />(6)<br />3 Years: $595,000<br />1 Year: $100,000<br /><ul><li>Trade/Value In-Kind Acceptance:
  38. 38. All VIK must Double Capital Value
  39. 39. Presenting Golf Title Sponsor
  40. 40. Accept VIK up to 1/4 of Full Capital
  41. 41. Royal Club
  42. 42. Accept VIK up to 1/3 of Full Capital
  43. 43. Red Club
  44. 44. Accept VIK for Full Capital Value (1 Year Partnership)
  45. 45. Accept VIK up to 1/2 Capital Value (3 Year Partnership)</li></li></ul><li>Overstock.com<br />Mountain Hawks PartnershipPresentingGOLd TITLE Sponsor<br />ADDITIONAL BENEFITS<br />Presenting Gold Title Sponsor Package<br /><ul><li>Official Retailer
  46. 46. Mountain Hawk Logo Rights
  47. 47. Right of First Refusal
  48. 48. 5 VIP Event Tickets
  49. 49. Suite with 25 Passes (All Events)
  50. 50. 100 Free Tickets
  51. 51. 150 Discounted Admissions
  52. 52. Client Entertainment
  53. 53. Venue Usage
  54. 54. Player Appearances
  55. 55. On-Site Sales Rights (Every Game)
  56. 56. On-Site Sampling (Every Game)
  57. 57. On-Site Promotions (Every Game)
  58. 58. Ability to Showcase Product (Every Game)
  59. 59. Hotel Accommodations
  60. 60. Post Game Party Admissions
  61. 61. Photo Opportunities
  62. 62. Access to Mailing/Attendee/Member Lists
  63. 63. Stadium Kiosk
  64. 64. Mountain Hawk Golf Outing Signage
  65. 65. Career Fair</li></li></ul><li>Overstock.com<br />Mountain Hawks PartnershipPresentingGOLd TITLE Sponsor<br />Presenting Gold Title Sponsor Package<br /><ul><li>4 Sideline Panels
  66. 66. 1 Scoreboard Panel
  67. 67. 1 Banner
  68. 68. Locker Room Signage
  69. 69. Press Room Signage
  70. 70. Computer Signage
  71. 71. Water Bottle and Towel Branding
  72. 72. Cup Holders
  73. 73. Post Game Party Signage
  74. 74. Pre-Game Warm-ups
  75. 75. Vendor Apparel
  76. 76. Radio Spots</li></ul> 2-30 Second Pre-Game<br /> 5-30 Second In-Game 1- 30 Second Post-Game<br /><ul><li>Full Back Page of Media Guide
  77. 77. Full Back Page of Program
  78. 78. Weekly Newspaper Ad
  79. 79. Internet Ads
  80. 80. PA Announcements
  81. 81. Internet Promotions
  82. 82. Stadium On-Line Home Page
  83. 83. Stadium Favorites Page
  84. 84. Press Kits
  85. 85. Ring Tones & Wallpapers
  86. 86. Video Integration
  87. 87. Full Event Analysis</li></ul>ADDITIONAL BENEFITS<br />
  88. 88. Overstock.com<br />Mountain Hawks PartnershipRoyal Club Sponsor<br />ROYAL CLUB PACKAGE<br /><ul><li>Official Retailer (Except Final Year)
  89. 89. Mountain Hawk Logo Rights
  90. 90. Mountain Hawk Suite with 25 Passes
  91. 91. 25Free Tickets
  92. 92. 25 Discounted Admissions
  93. 93. Player Appearances
  94. 94. On-Site Sampling (2 Games)
  95. 95. Ability to Showcase Product (Every Game)
  96. 96. Hotel Accommodations (10)
  97. 97. Post Game Party Admissions
  98. 98. Photo Opportunities
  99. 99. Access to Mailing/Attendee/Member Lists
  100. 100. Mountain Hawk Golf Outing Signage
  101. 101. 2 Sideline Panels
  102. 102. 1 Scoreboard Panel
  103. 103. Locker Room Signage
  104. 104. Press Room Signage
  105. 105. Water Bottle and Towel Branding
  106. 106. Cup Holders
  107. 107. Post Game Party Signage
  108. 108. Vendor Apparel
  109. 109. Radio Spots</li></ul> 2-30 Second Pre-Game<br /> 3-30 Second In-Game 1- 30 Second Post-Game<br /><ul><li>Half Page of Media Guide
  110. 110. Half Page of Program
  111. 111. Monthly Newspaper Ad
  112. 112. Internet Ads
  113. 113. PA Announcements
  114. 114. Internet Promotions
  115. 115. Stadium Favorites Page
  116. 116. Press Kits
  117. 117. Ring Tones & Wallpapers
  118. 118. Video Integration
  119. 119. Event Analysis</li></ul>ADDITIONAL BENEFITS<br />FIND YOUR SEATS<br />
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