Loras SMA Poster

  • 162 views
Uploaded on

Summary Poster for 2009 Sport Marketing Association Undergraduate Case Study Competition in Cleveland, OH (Runner-Up)

Summary Poster for 2009 Sport Marketing Association Undergraduate Case Study Competition in Cleveland, OH (Runner-Up)

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
162
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Charlotte Bobcats Marketing Plan
    Kristine Mason, Jacob Hanselman, Brittany Malatt, Chad Monahan
    Loras College
    Overview
    Research Poster Design Services
    SWOT
    Promotional Strategy
    Target Market
    Focal Points
    Community relations
    Reaching new partners
    Strategies
    Market research
    Charlotte
    NBA fans
    Approach
    Determine fan needs
    Accommodate to the needs
    Strengths
    Brand awareness
    TWC Arena
    FSN TV contract
    Weaknesses
    Poor local image
    Mediocre record
    Opportunities
    Charlotte economy
    Development of new fans
    Threats
    Carolina Panthers
    Lowe’s Motor Speedway
    ACC Basketball
    Community Relations
    Player accessibility
    Public speaking
    Youth clinics
    Make fans “part of team”
    Season Ticket Holders
    Married white males
    30-45 years old
    $75,000 income
    Goals
    Reaching Partners
    Customize partnerships
    Brand awareness
    Hospitality
    Better value
    Short-Term
    85% attendance
    8,000 season tickets
    10% first time fans
    10% overall ticket increase
    Long-Term
    20% ticket increase
    90% sell outs
    Increase national exposure
    Higher TV rating and share
    Issues
    Market Research
    Data
    Inappropriate collection
    No reflection of fan needs
    Lack of support
    Sour taste from Hornets
    Business partners
    NBA Demographics
    Charlotte Demographics