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Schools FFI Foods

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Presentation to Regional School Group on November 12, 2008

Presentation to Regional School Group on November 12, 2008

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  • Welcome to the third presentation on building a local food system in NE IA.  Today, we will learn continue to learn about our region’s local food production and discuss what we want for local food production in the future for our region.

Schools FFI Foods Schools FFI Foods Presentation Transcript

  • Building a Local Food System Part 3: Planning for Our Future NE Iowa Food & Fitness Initiative NE IA Food & Farm Coalition March 2008
  • What is Local?
      • Local food is sold in smaller volumes across shorter distances.
      • Farmers Markets, CSAs, restaurants, grocery stores, institutions
      • Local may have several environmental and social attributes, but is not necessarily organic.
      • Local is farm direct to customer
  • What is Regional?
      • Regional food is sold in larger volumes across entire cities, across counties or states
      • Regional supermarkets, colleges, small restaurant chains, state government institutions
      • Regional may have several environmental and social attributes, but is not necessarily organic.
      • Regional is not direct to customer
  • Challenges
      • The farmer is rarely just a producer
      • Business planning
      • Marketing
      • Customer Service and people skills
      • Networking
      • Local Character
      • Infrastructure
      • Logistics
      • Seasonality
      • Legal Issues and Insurance
      • Policy Environment
      • Cooperation
  • The Benefits of Local Food
      • Food Quality
      • Economy
      • Community
      • Environment
    • Safety
    • Freshness
    • Flavor/Variety
    Benefits of Local Food – Food Quality
  • Benefits of Local Food -- Economy Source: Ken Meter, Crossroads Resource Center Loss = $19 M per year Loss = $590 M per year or 78% value of farm production Spent $770 M Sold $752 Million/yr (1999-2005) Buy $400 M in farm inputs Buy $174 M of food from outside area
    • Local food dollars cycle 2.3 times through the local economy.
    • For grocers or restaurants, dollar cycles 1.7 times if focused on local food vs. 1.3
    Benefits of Local Food -- Economy Source: Ken Meter, Crossroads Resource Center Farms would earn $16 M of added income Capture 84% of the annual farm production loss Buy 15% of food from local farmers
    • Iowa Produce Market Calculator
  • Benefits of Local Food to Communities
      • Farmers and customers at a farmers market
      • Neighbors in a community garden
      • Nutritionists and chefs engaged in food security education
      • Farmers, food brokers and wholesale retailers in a delivery system
      • Hospital purchasers, farmers and county officials arranging institutional buying
  • Benefits of Local Food To Communities
      • Sense of place and identity
      • Food Awareness
      • Food Security
  • Benefits of Local Food for Environment
      • 17% of energy budget for food
      • 5-17 times less CO 2
      • Packaging
      • Diversity
    Source: Leopold Center
  • Consumer Local Food Strategies
      • Direct Consumption
      • Indirect Consumption
      • Education
      • Policy and Advocacy
      • Strategies
      • Direct Consumption
      • Indirect Consumption
      • Education
      • Policy and Advocacy
      • Iowa has over 180 farmers markets
      • 1600 vendors sold food to 135,000 people
      • 325 jobs plus 140 secondary jobs
      • $20 million in consumer reported sales
    Local Food Strategies - Direct Consumption -- Farmers Markets
      • Strategies
      • Direct Consumption
      • Indirect Consumption
      • Education
      • Policy and Advocacy
      • Community Supported Agriculture (CSA)
      • $250-500 per share
      • Weekly delivery or pick-up
      • Strategies
      • Direct Consumption
      • Indirect Consumption
      • Education
      • Policy and Advocacy
  • Peake’s Orchard Countryside Orchard Village Creek Farm Pop’s Produce Farm Stands
      • Strategies
      • Direct Consumption
      • Indirect Consumption
      • Education
      • Policy and Advocacy
  • Local Food Strategies - Direct Purchasing Farmers Markets
      • Strategies
      • Direct Consumption
      • Indirect Consumption
      • Education
      • Policy and Advocacy
    WIC Farmers’ Market Nutrition Program (FMNP) Allamakee Not served Clayton Not served Fayette $2,286 redeemed Howard $1,118 redeemed Winneshiek $1,856 redeemed Senior Farmers’ Market Nutrition Program (SFMNP) 1016 seniors served with redemption of $25,066 (2007)
    • 1. Winneshiek FM
    • 1. Oelwein FM
    • 2. West Union FM
    • 3. Rawson Berries
    • 1. Cresco FM
    • 1. Kirkpatrick Produce, Elkader
    • 2. Friedlein Produce 3. Swanson Orchard, Monona 4. Strawberry Point FM
    • 5. Doc's Acres, Volga
  • Local Food Strategies– Indirect Consumption
      • Schools
      • Restaurants
      • Hotels
      • Hospitals
      • Convention centers
      • Senior care centers
      • Cafeterias
      • Grocery stores
      • Wholesalers
      • Food brokers
      • Strategies
      • Direct Consumption
      • Indirect Consumption
      • Education
      • Policy and Advocacy
  • Local Food Strategies– Indirect: Farm to School
      • Improved nutritional choices
      • Nevada School District Pilot program
      • Luther College
      • UNI Local Food Project
      • ISU Dining Services
      • Strategies
      • Direct Consumption
      • Indirect Consumption
      • Education
      • Policy and Advocacy
      • Carry Local Food
      • Oneota Community Coop (Decorah)
      • Viroqua Food Coop (Wisconsin)
      • People’s Food Coop (LaCrosse)
    Local Food Strategies– Indirect: Farm to Retail/Wholesale
      • Strategies
      • Direct Consumption
      • Indirect Consumption
      • Education
      • Policy and Advocacy
      • Allen Memorial Hospital, Waterloo, 30%
      • Bartels Lutheran Retirement Community, Waverly, 25%
    Local Food Strategies – Indirect: Farm to Institution
      • Strategies
      • Direct Marketing
      • Indirect Marketing
      • Local Food Processing
      • Education
      • Policy and Advocacy
  • UNI Local Food Project –Black Hawk County Year Number of Institutions Local Food Expenditures 1998 3 $110,773 1999 3 $134,573 2000 5 $173,406 2001 8 $165,588 2002 7 $200,730 2003 15 $226,954 2004 23 $465,361 2005 21 $596,639
      • Community Gardens
      • Health and Nutrition
      • Consumer Initiated Efforts
    Local Food Strategies– Education
      • Strategies
      • Direct Consumption
      • Indirect Consumption
      • Education
      • Policy and Advocacy
      • Community Gardens
      • Encourage food security
      • In touch with their food
      • Breaks down isolation
      • Less crime and vandalism
    Local Food Strategies– Education
      • Strategies
      • Direct Consumption
      • Indirect Consumption
      • Education
      • Policy and Advocacy
      • Health and Nutrition classes
      • Hospitals and clinics
      • ISU Extension
      • Community Action
      • Oneota Coop
      • Fitness and wellness centers
    Local Food Strategies– Education
      • Strategies
      • Direct Consumption
      • Indirect Consumption
      • Education
      • Policy and Advocacy
      • Consumer Initiated Efforts
      • Buy Fresh, Buy Local
      • Be a Local Hero (Massachusetts)
      • Grocery Store visits
      • Others?
    Local Food Strategies– Education
    • Revolving credit programs
    • Business planning classes
    • Tax credit programs
    • Start-up funds
    • Shared capital and infrastructure
    • Local food quotas in food budgets
    Local Food Strategies - Policy & Advocacy
      • Strategies
      • Direct Consumption
      • Indirect Consumption
      • Education
      • Policy and Advocacy
  • What do you think?