Foods Pt 2


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Presentation to Regional School Group on November 12, 2008

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  • Welcome to the second presentation on building a local food system in NE IA. Last time, you learned about the components of a local food system and were introduced to the NE IA Food & Farm Coalition—a group of people who have been working to create a food system in our area. In this presentation, we will share some of the information that the NIFF Coalition has learned over the last two years.
  • Foods Pt 2

    1. 1. Building a Local Food System Part 2: What We Have Learned NE Iowa Food & Fitness Initiative NE IA Food & Farm Coalition February 2008
    2. 2. <ul><li>Sold $915,000 of food directly to consumers. </li></ul><ul><li>2 nd Allamakee: $329,000 </li></ul><ul><li>7 th Winneshiek: $282,000 </li></ul><ul><li>29 apple orchards </li></ul><ul><li>47 vegetable farms </li></ul><ul><li>Source: 2002 Ag Census </li></ul>
    3. 3. <ul><li>$3.5 million in organic sales </li></ul><ul><li>10% of the certified organic farms in Iowa </li></ul><ul><li>26% of the total organic sales for the state </li></ul><ul><li>State Ranking: Organic Sales </li></ul><ul><li>1 st Winneshiek </li></ul><ul><li>2 nd Allamakee </li></ul><ul><li>6 th Howard </li></ul><ul><li>8 th Clayton </li></ul><ul><li>Source: 2002 Ag Census </li></ul>
    4. 4. <ul><li>7 restaurants, 2 institutions started serving local food </li></ul><ul><li>Increased local food events and farmers markets </li></ul><ul><li>Increased number of farmers starting or expanding food enterprises </li></ul><ul><li>Food coop membership grew by 350 members and are opening a new store triple in size. 23% of product sales is local food </li></ul>Source: 2007 Base-Line Survey
    5. 6. Direct market meat products Eggs
    6. 7. Direct market fruit and vegetables CSAs Produce Auction
    7. 8. NE Iowa Region 18,622 14,675 21,305 22,002 9,916 86,520 people 3312 square miles
    8. 9. Map Source: Keystone AEA Our Schools…
    9. 10. Source: Bureau of Labor Statistics Dollars Spent on Food each Year Total Income = $1.29 Billion County Food at home (million $) Food away from home (million $) Total (million $) Allamakee 19 14 33 Clayton 24 19 43 Fayette 28 22 50 Howard 13 10 23 Winneshiek 25 19 44 Total 109 (56%) 84 (44%) 193
    10. 11. Food Eaten at Home: Source: Bureau of Labor Statistics Direct Food Sales = $ 1 M $1 M / = 1% Food Million dollars Meats, poultry, fish and eggs $24 M Fruits & vegetables $22 M Cereals and bakery products $15 M Dairy Products $13 M Other food products (includes sweets, fats, oils) $35 M Total $109 M
    11. 12. Full Service Grocery Stores Small grocery stores
    12. 13. Convenience Stores
    13. 14. Farmers Markets Produce Auction CSAs (Community Supported Agriculture)
    14. 15. <ul><ul><li>71% had heard of locally produced food before receiving the questionnaire </li></ul></ul><ul><ul><li>Of those who had heard of this concept, 58% usually shop local, if available </li></ul></ul><ul><ul><li>On average, the farthest distance respondents are willing to travel to obtain locally produced foods is 30.1 miles </li></ul></ul><ul><ul><li>51% of respondents strongly agreed with the statement “I trust farmers/producers in my local area to grow and offer safe food” </li></ul></ul>Household Survey results: Awareness
    15. 16. <ul><ul><li>48% “Would purchase locally produced foods , but unable to find them” </li></ul></ul><ul><ul><li>52% “Will go out of their way to purchase locally produced foods” </li></ul></ul><ul><ul><li>76% of respondents reported they would be more likely to purchase locally produced foods if they were available in their local grocery store </li></ul></ul>Household Survey Results: Availability
    16. 17. <ul><ul><li>41% said locally grown food would be appealing to their customers. </li></ul></ul><ul><ul><li>57% said they currently use locally grown food </li></ul></ul><ul><ul><li>61% said they are not purchasing or stopped purchasing local food products </li></ul></ul><ul><ul><ul><li>Due to lack of access or availability </li></ul></ul></ul><ul><ul><ul><li>Had not been approached by local farmer/processor </li></ul></ul></ul><ul><ul><ul><li>Did not know who to contact </li></ul></ul></ul>Institutional Survey –November 2006
    17. 18. <ul><ul><li>35% said state codes and regulations were a barrier </li></ul></ul><ul><ul><li>Price of local food is a barrier </li></ul></ul><ul><ul><li>Once barriers are removed, 85% said they would purchase local food. </li></ul></ul><ul><ul><li>Buyers reported they would be willing to pay 12% more. </li></ul></ul>Institutional Survey –November 2006
    18. 19. What have we learned? <ul><li>The look and significance of agriculture in NE IA </li></ul><ul><li>The opportunities in food production </li></ul><ul><li>Consumers and Institutions will support a local food system </li></ul><ul><li>Identified the barriers to local food use </li></ul>