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FFI Youth Spokesperson Training

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Youth Spokesperson Training presentation used at the Fall Food and Fitness Conference.

Youth Spokesperson Training presentation used at the Fall Food and Fitness Conference.

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    FFI Youth Spokesperson Training FFI Youth Spokesperson Training Presentation Transcript

    • Youth Messaging Fall Food & Fitness Conference
    • Agenda: Youth Messaging
      • Welcome & icebreaker
      • What exactly is stickiness?
      • What makes messages sticky: the SUCCESs Model
      • Conclusion: video contest, progress of youth posters and PowerPoint
    •  
    • What exactly is stickiness?
      • Sticky message ideas are easily understood and remembered.
      • Sticky messages are more likely to change peoples’ behaviors and perceptions.
    •  
    • Brace yourselves for S U C C E S s…
    • Simplicity
    • J FKFB INAT OUP SNA SAI RS Activity
    •  
    • JFK FBI NATO UPS NASA IRS
    •  
    • Activity
      • What’s a pomelo?
      • Explanation 1
      • Explanation 2
    •  
    • Concreteness
    • You have 15 seconds to… Write down as many things that are orange as you can think of Activity
    • You have 15 seconds to… Write down as many orange things in your refrigerator as you can think of.
    • Credibility
    • “ A panda eats shoots and leaves.” “ A panda eats, shoots and leaves.” Verses
    • Emotional
    • Activity
      • Remember the capital of “Kansas”
      • Remember the first line of Journey’s “Don’t Stop Believing”
      • Remember the Mona Lisa
      • Remember your childhood bedroom
      • Remember the definition of “truth”
      • Remember the definition of “watermelon”
    • Stories
    • Activity
    • Bye, Bye Jared!
      • S implicity– Eat Subway sandwiches and lose weight.
      • U nexpectedness– Jared lost weight by eating fast food.
      • C oncrete– Image of Jared’s oversized pants.
      • C redibility– Jared is giving us advice from his first-hand experience.
      • E motional– We care about Jared, not just a mass.
      • S tories– Jared overcame odds. We are inspired!