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FFI Youth Spokesperson Training

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Youth Spokesperson Training presentation used at the Fall Food and Fitness Conference.

Youth Spokesperson Training presentation used at the Fall Food and Fitness Conference.

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Transcript

  • 1. Youth Messaging Fall Food & Fitness Conference
  • 2. Agenda: Youth Messaging
    • Welcome & icebreaker
    • What exactly is stickiness?
    • What makes messages sticky: the SUCCESs Model
    • Conclusion: video contest, progress of youth posters and PowerPoint
  • 3.  
  • 4. What exactly is stickiness?
  • 5.
    • Sticky message ideas are easily understood and remembered.
    • Sticky messages are more likely to change peoples’ behaviors and perceptions.
  • 6.  
  • 7. Brace yourselves for S U C C E S s…
  • 8. Simplicity
  • 9. J FKFB INAT OUP SNA SAI RS Activity
  • 10.  
  • 11. JFK FBI NATO UPS NASA IRS
  • 12.  
  • 13. Activity
    • What’s a pomelo?
    • Explanation 1
    • Explanation 2
  • 14.  
  • 15. Concreteness
  • 16. You have 15 seconds to… Write down as many things that are orange as you can think of Activity
  • 17. You have 15 seconds to… Write down as many orange things in your refrigerator as you can think of.
  • 18. Credibility
  • 19. “ A panda eats shoots and leaves.” “ A panda eats, shoots and leaves.” Verses
  • 20. Emotional
  • 21. Activity
    • Remember the capital of “Kansas”
    • Remember the first line of Journey’s “Don’t Stop Believing”
    • Remember the Mona Lisa
    • Remember your childhood bedroom
    • Remember the definition of “truth”
    • Remember the definition of “watermelon”
  • 22. Stories
  • 23. Activity
  • 24. Bye, Bye Jared!
    • S implicity– Eat Subway sandwiches and lose weight.
    • U nexpectedness– Jared lost weight by eating fast food.
    • C oncrete– Image of Jared’s oversized pants.
    • C redibility– Jared is giving us advice from his first-hand experience.
    • E motional– We care about Jared, not just a mass.
    • S tories– Jared overcame odds. We are inspired!