0
Chamber Operations Survey
2013
Larry Dowell | Dowell Management
About MACE
2
Founded in 1972, serves five-state region
Iowa, Minnesota, Nebraska, North Dakota, South Dakota
Purpose is th...
State Participation
3
WI 20%
IA 31%
MN 23%NE 10%
ND 5%
SD 12%
Methodology
Self reporting, sampling,
corrupt data
Who was s...
Survey Categories
4
• Organizational Structure and
Function
• Governance
• Membership
• Communications
• Staffing & Contin...
Organizational Structure & Function
5
Lost a Major Function
8%
40% of those are no longer the
primary economic development...
Governance
6
Average Board Size
Below $50k
$200k - $300k
$750k – $1m
> $1m
VOTING
NON-VOTING
COMMITTEE
Membership
7
Budget Size
# of
Members
Retention Rate Minimum Dues Highest Dues
$50,000 and below 107.2 99% $165.00 $681.80...
Communication
Yes No
Printed
8
41%
Email
PDF
Website
Local Paper
59%
69% 31%
23% 77%
45% 55%
Newsletters
12% 88%
Staffing & Continuing Education
Full-Time Management Full-Time Non-Management Part-Time
9
0.5
1
1.5
2
2.5
3
3.5
2006 2008 ...
Events
21%
46%
33%
10
Free Membership
Events
Paid Membership
Events
Community
Events
Average # of events last year
7 16 11...
Public Policy & Political Action
11
None
Local
State
Federal
At what levels do you advocate on behalf of members?
14%
70%
...
Financials
12
2008 2010 2012
77% 55% 71%
2013
72%
40Non-Dues
Revenue
47%
Dues
Revenue
53%Non-Dues
Revenue
Average
dues vs....
Conclusion
2012
24
Sept
Full survey report will be posted on the
MACE website September 24th
Chambers who participated wil...
Thank you
Any questions?
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MACE Chamber Operations 2013 Survey Preview

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Presented by Larry Dowell, Dowell Management

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  • Pleased and honoredDSA 2008, 2010 and 2012 comp surveyChose to add Operations survey to address needs of membersThe need for industry benchmarksThanks to ICCE for helping to fund this important research
  • 2010: 1552012: 213Wisconsin and Illinoisadded and has a positive impact on averages such as executive compensationIn Compensation Survey, more participation from small chambers – the opposite is true for the Operations Survey.
  • 8% of chambers lost a major function in the last yearOf those who lost a major function, 40% are no longer the primary economic development organization78% of chambers have a strategic plan that has been adopted by their Board of directors57% of participant chambers are members of the U.S. Chamber
  • Average Board Size of chambers of various sizesBelow $50k – 7 voting, 1 non-voting, 3 committee$200k-$300k – 14 voting, 2 non-voting, 6 committees$750-$1m – 20 voting, 3 non-voting, 6 committees>$1m – 30 voting, 6 non-voting, 16 committees
  • Membership metrics obviously vary drastically with budget size. In general, Iowa Chambers have slightly lower dues amounts than their counterparts in other states.
  • How do chambers distribute their newsletters?Printed – 41%Email – 69%PDF attached to an email – 23%Posted to a website – 45%Local paper – 12%
  • In 2012, Average FTE=4.25. In 2013, no drastic change – FTE=4.0There has been a staffing change, however.Full-time management staff has remainded steady, while full-time non-management positions have fallen. Part-time positions have spiked.Average employee tenure is 6.5 years. Surprisingly, this figure does not change among revenue categories.
  • The average chamber puts on 34 events per year. On average, 7 of those are community events (parades, festivals, etc.), 16 are free membership events, and 11 are paid membership events.78% of chambers charge more for non-members to attend their events than members. Of those who do, the average non-member premium is 35%.
  • We asked, at what levels do you advocate on behalf of members?None – 14% (50% of these were chambers with revenue less than $100k)Local – 70%State – 60%Federal – 30%However, only 46% of respondents have a public policy committee.6% reported having a PAC.
  • The piggy banks across show chamber profitability over time.2008 – 77%of chambers profitable2010 – 55% of chambers profitable2012 – 71%2013 – 72% (even with more bigger chambers in the mix)Average dues revenue percentage – 47%Average non-dues revenue percentage – 53%
  • Transcript of "MACE Chamber Operations 2013 Survey Preview"

    1. 1. Chamber Operations Survey 2013 Larry Dowell | Dowell Management
    2. 2. About MACE 2 Founded in 1972, serves five-state region Iowa, Minnesota, Nebraska, North Dakota, South Dakota Purpose is three-fold • Provide continuing education opportunities • Facilitate connection with industry peers • Develop a regional ethic among chambers of commerce Expanded Product Line • Annual Conference • Compensation & Benefits Survey • Membership Satisfaction Survey • Newsline • Chamber Insight Webinars
    3. 3. State Participation 3 WI 20% IA 31% MN 23%NE 10% ND 5% SD 12% Methodology Self reporting, sampling, corrupt data Who was surveyed • Iowa, Nebraska, Minnesota, North Dakota, South Dakota, Wisconsin • Small vs. Large Chambers
    4. 4. Survey Categories 4 • Organizational Structure and Function • Governance • Membership • Communications • Staffing & Continuing Education • Events • Public Policy and Political Action • Financials
    5. 5. Organizational Structure & Function 5 Lost a Major Function 8% 40% of those are no longer the primary economic development organization Have an adopted strategic plan 78% U.S. Chamber Member 57%
    6. 6. Governance 6 Average Board Size Below $50k $200k - $300k $750k – $1m > $1m VOTING NON-VOTING COMMITTEE
    7. 7. Membership 7 Budget Size # of Members Retention Rate Minimum Dues Highest Dues $50,000 and below 107.2 99% $165.00 $681.80 $100k - $200k 221.3 88% $190.15 $3,856.43 $300k - $500k 432.2 73% $261.00 $5,208.65 $750k - $1m 458.7 88% $299.33 $6,073.33 More than $1m 863.3 78% $603.30 $63,522.22
    8. 8. Communication Yes No Printed 8 41% Email PDF Website Local Paper 59% 69% 31% 23% 77% 45% 55% Newsletters 12% 88%
    9. 9. Staffing & Continuing Education Full-Time Management Full-Time Non-Management Part-Time 9 0.5 1 1.5 2 2.5 3 3.5 2006 2008 2010 2012 2013 6.5 years Average employee tenure is Regardless of size of chamber
    10. 10. Events 21% 46% 33% 10 Free Membership Events Paid Membership Events Community Events Average # of events last year 7 16 11 35%Non-member premium on events
    11. 11. Public Policy & Political Action 11 None Local State Federal At what levels do you advocate on behalf of members? 14% 70% 60% 30% 6%Have a PAC 46%Have a Public Policy Committee
    12. 12. Financials 12 2008 2010 2012 77% 55% 71% 2013 72% 40Non-Dues Revenue 47% Dues Revenue 53%Non-Dues Revenue Average dues vs. non-dues Revenue
    13. 13. Conclusion 2012 24 Sept Full survey report will be posted on the MACE website September 24th Chambers who participated will receive a code for a complimentary copy. Those who did not participate can purchase the report for $45 Chambers desiring custom reports or specific data requests should be directed to: Carrie Kirkpatrick, Dowell Management carrie@dowellmgmt.com | 651-221-0850 13
    14. 14. Thank you Any questions?
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