• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Chi-Chi's Franchise presentation
 

Chi-Chi's Franchise presentation

on

  • 3,832 views

Discover our unique concept and do not hesitate to contact us.

Discover our unique concept and do not hesitate to contact us.

Statistics

Views

Total Views
3,832
Views on SlideShare
3,831
Embed Views
1

Actions

Likes
2
Downloads
90
Comments
0

1 Embed 1

http://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Chi-Chi's Franchise presentation Chi-Chi's Franchise presentation Presentation Transcript

    • Our concept, your success !
    • Content INTRODUCTION  The world of Chi-Chi’s  Development status  BeLux locations  Overview TRENDS IN THE RESTAURANT INDUSTRY  Competition in Europe THE CONCEPT  What does “Casual dining” mean?  Strengths of Chi-Chi’s  Our specialities  Marketing actions  Banquets & Catering  Research & product development  Training  Site criteria STRATEGY  Expansion strategy Market by Market  Development plan FRANCHISE SUPPORT  Support ORGANIZATION & STRUCTURE  The strengths  Management structure
    • CHI-CHI’S TEX-MEX GRILL & BARThe world of Chi-Chi’sBELGIUMLUXEMBOURGGERMANYUNITED STATES OF AMERICAKUWAITUNITED ARAB EMIRATESINDONESIA
    • CHI-CHI’S TEX-MEX GRILL & BARThe world of Chi-Chi’s Our company is the « Master Franchisor » for Europe, North Africa and Asia. North Europe Asia Africa
    • CHI-CHI’S TEX-MEX GRILL & BARDevelopment StatusToday To be opened in 2012• Belgium & Luxembourg 10 • Belgium & Luxembourg 5• USA 28 • Morocco 1• Germany 1• Kuwait 1 • China 1• Indonesia 1 Total 40 Total 7
    • CHI-CHI’S TEX-MEX GRILL & BARBeLux locations
    • CHI-CHI’S TEX-MEX GRILL & BAROverview Waterloo, Belgium Antwerp, Belgium Luxembourg Wemmel, Belgium Brussels, Belgium Charleroi, Belgium
    • CHI-CHI’S TEX-MEX GRILL & BARTrends in the restaurant industry• Convenience •Affordable dining in comfortable surroundings• Internationalization •Huge growth of products and flavors coming from other regions. •Themed/Ethnic restaurants = most dynamic growth sector• Return to basics •Hearty meals •Retro-style food• Top priorities for 21st century consumer •Enjoyable eating experience •High quality service •Fresh and healthy food •Creative convenience/extension of private living space
    • CHI-CHI’S TEX-MEX GRILL & BARCompetition in Europe – Casual DiningCountry Competitors TypeFrance Buffalo Grill American / Grill Hippopotamus American / Grill El Rancho Tex-MexGermany Enchilada Mexican Maredo American / Grill Blockhouse American / GrillUnited Kingdom Chiquitos Mexican TGI Friday’s American / Grill Angus Steakhouse American / GrillUK, NL, CH Gauchos Grill American / GrillDenmark Jensen Beef house American / GrillNorway Bighorn American / GrillFinland Rosso American / Grill
    • CHI-CHI’S TEX-MEX GRILL & BARThe Chi-Chi’s CONCEPT Restaurant UNIQUE Services Consumer types types SELLING POINTS City center Casual dining Young adults Product offer : Margarita, Mojito, Fajita, Free standing Burrito, Ribeye Express Families steak unit Take away Companies Unique ambiance : Décor, Music, Friendly staff, Delivery Big parties Animations Banquets
    • CHI-CHI’S TEX-MEX GRILL & BARWhat does “Casual Dining” mean?• Different from traditional restaurants• Warm welcoming and personalized table service• Good fun with family & friends• Fresh & quality products• Affordable prices• Bar• Concept kids (video games, books…)• Birthday (song + Sombrero)• Open 7/7• Specialized in (big) groups• Relaxing music, decoration & atmosphere
    • CHI-CHI’S TEX-MEX GRILL & BARStrengths of Chi-Chi’s• Unique Tex-Mex Grill concept in Europe, USA, Middle East and Asia• Dual product channel : grilled meat and Mexican  Reduces veto  Less dependent (anticyclic)• Excellent product quality & top quality steaks• Good value for money• Unique signature products : Margaritas and Fajitas• Hallal meat available for Muslim customers
    • CHI-CHI’S TEX-MEX GRILL & BARChi-Chi’s specialitiesThe grilled items (Fajita’s, Ribeye steaks, BBQ Ribs...)
    • CHI-CHI’S TEX-MEX GRILL & BARChi-Chi’s specialitiesMexican food (Burrito’s, nachos, quesadilla’s,...)
    • CHI-CHI’S TEX-MEX GRILL & BARChi-Chi’s specialities Wraps
    • CHI-CHI’S TEX-MEX GRILL & BARChi-Chi’s specialitiesGiant American burgers
    • CHI-CHI’S TEX-MEX GRILL & BARChi-Chi’s specialitiesMargaritas & cocktails
    • CHI-CHI’S TEX-MEX GRILL & BARMarketing actions
    • CHI-CHI’S TEX-MEX GRILL & BARMarketing actions
    • CHI-CHI’S TEX-MEX GRILL & BARMarketing actions
    • CHI-CHI’S TEX-MEX GRILL & BARBanquets & CateringWe offer an original alternative to classical team meetings,incentives and group events. Dine-in or Catering possibilities. We transform boring incentives into a sunny explosion of flavors by delivering our concept where the party stands
    • CHI-CHI’S TEX-MEX GRILL & BARResearch & Product development
    • CHI-CHI’S TEX-MEX GRILL & BARTraining
    • CHI-CHI’S TEX-MEX GRILL & BAR Site criteria Chi-Chi’s concepts Population Foottraffic Cartraffic Unemployment Income Trade-area Daily retail City center 15.000- Not below 90% 50.000 na market average A+ citycenter yes location 35.000Free standing 150.000 - Not below 90% 20 min car na 25.000 market average A+ yes unit 250.000 drive timeTake away - Not below 90% 25.000 15.000 market average A+ suburban yes shop Express 15.000 - Not below 90% market average A+ railways na Chi-Chis 30.000Daily retail: grocery shops, supermarkets, hypermarkets, national and international brands Leisure Terrace Surface m² Rent Parking visibility Entrance City center yes 40 seats 250-350 10% sales na medium good locationFree standing yes 80 seats 300-450 6% sales 60-80 high good unit Take away - yes 20seats 60-80 8% 6 high good shop Express 8 stand-up na 60-80 8% na high open Chi-Chis seatsLeisure: primarily movie theaters, bowling places, video houses, discos…
    • CHI-CHI’S TEX-MEX GRILL & BARExpansion strategy Market by Market 2011-20121. Remodeling existing restaurant: 150.000€ à 300.000€ • Speed up development in Belgium and Luxembourg. 2012:2. •New restaurant : 250.000€ à 350.000€ in China Start up expansion in Asia and focus • Start development in emerging markets with low labor cost (Morocco, Russia and other Eastern3. FreeEuropean countries) standing unit : 650.000€ 2012 (second half): • Start up development North of France and South of Holland.
    • CHI-CHI’S TEX-MEX GRILL & BARDevelopment plan Existing units New units 42 30 20 12 110 7 80 60 40 41 48 2011 2012 2013 2014 2015 2016 Only Europe has already a potential of more than 400 units
    • Franchise support• Site finder• Architectural support• In depth training• Opening team• Standards of operations (manuals)• Marketing tool kit• Mystery customers & surveys• Consulting & coaching• Supply chain
    • THE STRENGTHS of Chi-Chi’s organization• In-depth knowledge of the restaurant business throughout Europe and USA.• Strong operational capabilities / hands-on management• Strong analytical capabilities• Experienced in managing high-labor countries• In-depth consumer insights regarding experience and food taste expectation
    • Management structure An experienced team with impressive track records in their field. Francis Leroy Joachim Ron Hannen Walter Lavers Nicolas Usuwiel Romain Mehlen Richling• Francis Leroy 53 yrs, C.E.O, Development & Franchise, 22 years with Tricon Restaurants International. franleroy@chichis.be• Joachim Richling 51 yrs, Finance/M&A, Development & Franchise, 10 years international M&A, 6 years Pizza Hut Austria and founder of Pizza & Grill in Vienna. richling@chichis.be• Ron Hannen 50 yrs, Development & Franchise, International retail experience for more than 15 years. Financial background. ron.hannen@chichis.be• Walter Lavers 54 yrs, Development & Franchise, 25 years of experience in "Franchising. walter.lavers@chichis.be• Nicolas Usuwiel 30 yrs, MBA in Marketing & Communication, 14 years in the restaurant industry. nico@chichis.be• Romain Mehlen 33 yrs, BA in Business, 10 years in the restaurant & bar sector . romain@chichis.be
    • Our concept is now in your hands