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Chi-Chi's Franchise presentation

Chi-Chi's Franchise presentation



Discover our unique concept and do not hesitate to contact us.

Discover our unique concept and do not hesitate to contact us.



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    Chi-Chi's Franchise presentation Chi-Chi's Franchise presentation Presentation Transcript

    • Our concept, your success !
    • Content INTRODUCTION  The world of Chi-Chi’s  Development status  BeLux locations  Overview TRENDS IN THE RESTAURANT INDUSTRY  Competition in Europe THE CONCEPT  What does “Casual dining” mean?  Strengths of Chi-Chi’s  Our specialities  Marketing actions  Banquets & Catering  Research & product development  Training  Site criteria STRATEGY  Expansion strategy Market by Market  Development plan FRANCHISE SUPPORT  Support ORGANIZATION & STRUCTURE  The strengths  Management structure
    • CHI-CHI’S TEX-MEX GRILL & BARThe world of Chi-Chi’s Our company is the « Master Franchisor » for Europe, North Africa and Asia. North Europe Asia Africa
    • CHI-CHI’S TEX-MEX GRILL & BARDevelopment StatusToday To be opened in 2012• Belgium & Luxembourg 10 • Belgium & Luxembourg 5• USA 28 • Morocco 1• Germany 1• Kuwait 1 • China 1• Indonesia 1 Total 40 Total 7
    • CHI-CHI’S TEX-MEX GRILL & BARBeLux locations
    • CHI-CHI’S TEX-MEX GRILL & BAROverview Waterloo, Belgium Antwerp, Belgium Luxembourg Wemmel, Belgium Brussels, Belgium Charleroi, Belgium
    • CHI-CHI’S TEX-MEX GRILL & BARTrends in the restaurant industry• Convenience •Affordable dining in comfortable surroundings• Internationalization •Huge growth of products and flavors coming from other regions. •Themed/Ethnic restaurants = most dynamic growth sector• Return to basics •Hearty meals •Retro-style food• Top priorities for 21st century consumer •Enjoyable eating experience •High quality service •Fresh and healthy food •Creative convenience/extension of private living space
    • CHI-CHI’S TEX-MEX GRILL & BARCompetition in Europe – Casual DiningCountry Competitors TypeFrance Buffalo Grill American / Grill Hippopotamus American / Grill El Rancho Tex-MexGermany Enchilada Mexican Maredo American / Grill Blockhouse American / GrillUnited Kingdom Chiquitos Mexican TGI Friday’s American / Grill Angus Steakhouse American / GrillUK, NL, CH Gauchos Grill American / GrillDenmark Jensen Beef house American / GrillNorway Bighorn American / GrillFinland Rosso American / Grill
    • CHI-CHI’S TEX-MEX GRILL & BARThe Chi-Chi’s CONCEPT Restaurant UNIQUE Services Consumer types types SELLING POINTS City center Casual dining Young adults Product offer : Margarita, Mojito, Fajita, Free standing Burrito, Ribeye Express Families steak unit Take away Companies Unique ambiance : Décor, Music, Friendly staff, Delivery Big parties Animations Banquets
    • CHI-CHI’S TEX-MEX GRILL & BARWhat does “Casual Dining” mean?• Different from traditional restaurants• Warm welcoming and personalized table service• Good fun with family & friends• Fresh & quality products• Affordable prices• Bar• Concept kids (video games, books…)• Birthday (song + Sombrero)• Open 7/7• Specialized in (big) groups• Relaxing music, decoration & atmosphere
    • CHI-CHI’S TEX-MEX GRILL & BARStrengths of Chi-Chi’s• Unique Tex-Mex Grill concept in Europe, USA, Middle East and Asia• Dual product channel : grilled meat and Mexican  Reduces veto  Less dependent (anticyclic)• Excellent product quality & top quality steaks• Good value for money• Unique signature products : Margaritas and Fajitas• Hallal meat available for Muslim customers
    • CHI-CHI’S TEX-MEX GRILL & BARChi-Chi’s specialitiesThe grilled items (Fajita’s, Ribeye steaks, BBQ Ribs...)
    • CHI-CHI’S TEX-MEX GRILL & BARChi-Chi’s specialitiesMexican food (Burrito’s, nachos, quesadilla’s,...)
    • CHI-CHI’S TEX-MEX GRILL & BARChi-Chi’s specialities Wraps
    • CHI-CHI’S TEX-MEX GRILL & BARChi-Chi’s specialitiesGiant American burgers
    • CHI-CHI’S TEX-MEX GRILL & BARChi-Chi’s specialitiesMargaritas & cocktails
    • CHI-CHI’S TEX-MEX GRILL & BARMarketing actions
    • CHI-CHI’S TEX-MEX GRILL & BARMarketing actions
    • CHI-CHI’S TEX-MEX GRILL & BARMarketing actions
    • CHI-CHI’S TEX-MEX GRILL & BARBanquets & CateringWe offer an original alternative to classical team meetings,incentives and group events. Dine-in or Catering possibilities. We transform boring incentives into a sunny explosion of flavors by delivering our concept where the party stands
    • CHI-CHI’S TEX-MEX GRILL & BARResearch & Product development
    • CHI-CHI’S TEX-MEX GRILL & BAR Site criteria Chi-Chi’s concepts Population Foottraffic Cartraffic Unemployment Income Trade-area Daily retail City center 15.000- Not below 90% 50.000 na market average A+ citycenter yes location 35.000Free standing 150.000 - Not below 90% 20 min car na 25.000 market average A+ yes unit 250.000 drive timeTake away - Not below 90% 25.000 15.000 market average A+ suburban yes shop Express 15.000 - Not below 90% market average A+ railways na Chi-Chis 30.000Daily retail: grocery shops, supermarkets, hypermarkets, national and international brands Leisure Terrace Surface m² Rent Parking visibility Entrance City center yes 40 seats 250-350 10% sales na medium good locationFree standing yes 80 seats 300-450 6% sales 60-80 high good unit Take away - yes 20seats 60-80 8% 6 high good shop Express 8 stand-up na 60-80 8% na high open Chi-Chis seatsLeisure: primarily movie theaters, bowling places, video houses, discos…
    • CHI-CHI’S TEX-MEX GRILL & BARExpansion strategy Market by Market 2011-20121. Remodeling existing restaurant: 150.000€ à 300.000€ • Speed up development in Belgium and Luxembourg. 2012:2. •New restaurant : 250.000€ à 350.000€ in China Start up expansion in Asia and focus • Start development in emerging markets with low labor cost (Morocco, Russia and other Eastern3. FreeEuropean countries) standing unit : 650.000€ 2012 (second half): • Start up development North of France and South of Holland.
    • CHI-CHI’S TEX-MEX GRILL & BARDevelopment plan Existing units New units 42 30 20 12 110 7 80 60 40 41 48 2011 2012 2013 2014 2015 2016 Only Europe has already a potential of more than 400 units
    • Franchise support• Site finder• Architectural support• In depth training• Opening team• Standards of operations (manuals)• Marketing tool kit• Mystery customers & surveys• Consulting & coaching• Supply chain
    • THE STRENGTHS of Chi-Chi’s organization• In-depth knowledge of the restaurant business throughout Europe and USA.• Strong operational capabilities / hands-on management• Strong analytical capabilities• Experienced in managing high-labor countries• In-depth consumer insights regarding experience and food taste expectation
    • Management structure An experienced team with impressive track records in their field. Francis Leroy Joachim Ron Hannen Walter Lavers Nicolas Usuwiel Romain Mehlen Richling• Francis Leroy 53 yrs, C.E.O, Development & Franchise, 22 years with Tricon Restaurants International. franleroy@chichis.be• Joachim Richling 51 yrs, Finance/M&A, Development & Franchise, 10 years international M&A, 6 years Pizza Hut Austria and founder of Pizza & Grill in Vienna. richling@chichis.be• Ron Hannen 50 yrs, Development & Franchise, International retail experience for more than 15 years. Financial background. ron.hannen@chichis.be• Walter Lavers 54 yrs, Development & Franchise, 25 years of experience in "Franchising. walter.lavers@chichis.be• Nicolas Usuwiel 30 yrs, MBA in Marketing & Communication, 14 years in the restaurant industry. nico@chichis.be• Romain Mehlen 33 yrs, BA in Business, 10 years in the restaurant & bar sector . romain@chichis.be
    • Our concept is now in your hands