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Cisco Demonstrates Commitment to Global Internet of Things Ecosystem,
Announces New Investments at Internet of Things World Forum
Newly formed Internet of Things Group and initiative highlight new investments in the Internet of Things
ecosystem, reflecting Cisco’s goals of helping customers ‘connect the unconnected’
BARCELONA, Spain – October 29, 2013 – To demonstrate its ongoing commitment to the rapidly
accelerating Internet of Things market, Cisco today outlined new investments that support Cisco’s goals
of developing innovation that contributes to the growth of the Internet of Things ecosystem.
At the Internet of Things World Forum, Cisco will announce its Internet of Things initiative, intended to
accelerate creation and adoption of Internet of Things innovations in the market by helping to grow the
startup ecosystem, technology partnerships and university research, with an initial focus on security,
sensors, real-time analytics and applications.
Cisco will also unveil details of its Internet of Things Group, a newly formed business unit that brings
together existing internal teams working in adjacent fields, tasked with evolving and developing solutions
for customers that provide connectivity for varied and disparate sources of data, machines and people.
This group will focus on developing vertical business solutions that connect the previously unconnected
influx of networked sensors, devices and things that will enable the Internet of Things, transforming
today’s business processes into dynamic, intelligent, data driven and innovative business operations.
Internet of Things Initiative
Cisco will continue its active role in identifying market transitions through a dedicated Internet of Things
initiative comprised of a cross-functional internal team led by Maciej Kranz, vice president of the
Corporate Technology Group within the office of the Chief Technology and Strategy Officer. The team
will bring together company-wide efforts, including venture investments focused on the IoT ecosystem
and is intended to accelerate IoT innovation for startups and entrepreneurs. Cisco has a unique
opportunity to accelerate external innovations that complement internal solutions to help customers
realize the potential of connectivity across disparate systems.
Internet of Things Group
The Internet of Things Group will focus on the continued development of Cisco® networking solutions
that combine plant switching, plant routing, field networking, physical security and embedded networks
used across several vertical markets, including discrete manufacturing, oil and gas, mining, defense,
transportation, smart cities, sports & entertainment, energy, and machine-to-machine operations for
The Internet of Things Group is a formal consolidation of several existing initiatives within the company,
including Cisco’s Connected Industries, Connected Energy and Physical Security businesses. The first of
these business groups was created in 2006 to serve industries such as transportation, manufacturing, smart
grid and smart cities, with the goal of helping customers identify and pursue unprecedented opportunities
to realize dramatically greater value from networked connections between people, processes, data and
This cross-platform group is headed by Rob Soderbery, senior vice president and general manager of
Cisco’s Enterprise Networks business, and Wim Elfrink, Cisco’s chief globalization officer and executive
vice president of Industry Solutions. Cisco vice president, Guido Jouret, has been appointed as the general
manager of the Internet of Things Group.
Internet of Things World Forum
These announcements were made today at the inaugural Internet of Things World Forum in Barcelona,
Spain. The Internet of Things World Forum brings together global leaders, professionals and innovators
representing markets such as manufacturing, transportation, oil and gas, utilities, healthcare, sports and
entertainment, government, education and retail. The event will also address topics that aim to improve
the lives of citizens in broad areas such as health, education, innovation, transportation, job creation, the
environment and security.
“The Internet of Things Group is an extension of Cisco’s leadership in connecting the previously
unconnected – and doing it in an intelligent and comprehensive way,” said Rob Soderbery, senior vice
president and general manager, Enterprise Networks Group, Cisco. “Our premise is simple: instead of
deploying lots of individual networks, each for a single industrial application, we say, ‘put it all on one
network.’ Remember when data, voice and video all ran on different networks? It was expensive and
fragmented. We solved that problem and we are solving this one.”
“Cisco is focused on bringing new perspectives, technologies and solutions that anticipate and address
customer needs around the world and across a broad spectrum of public, private, and technology sectors,”
said Wim Elfrink, Cisco’s chief globalization officer and executive vice president of Industry Solutions.
“Using the intelligence of the network as a way to connect what was previously unconnected opens up
tremendous business and services opportunities that create new experiences and drive economic, social
and environmental sustainability.”
“The Internet of Things requires innovation in key technology domains, including sensors, networks, data
analytics and control systems,” said Guido Jouret, vice president and general manager, Internet of Things
Group, Cisco. “We are going to solve the unique challenges of connecting things outside of the relatively
tame environments inside company walls. We are going to address the control, resilience, security,
analytics and application intelligence of IoT connectivity.”
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Cisco white paper on the Internet of Everything “Value at Stake”
Cisco white paper: “The Internet of Everything; How More Relevant and Valuable Connections
Will Change the World”
Tags/keywords: Cisco, Internet of Things, IoT, IoE, Internet of Everything, Rob Soderbery,Wim Elfrink
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