Video Production www.iotamedia.co.uk
Getting you message out..
What did we achieve
The World’s largest cheque
NOTHING What did we achieve NADA ZIP Not a sausage NIL POINT
That was 89 this is now <ul><li>Getting your message out means not relying on the mainstream media. </li></ul><ul><li>You ...
<ul><li>Livestreamed the event </li></ul><ul><li>Filmed the event ourselves </li></ul><ul><li>Filmed interviews with key p...
Case Study
Press Coverage
 
What we did next <ul><li>Upload to Vimeo </li></ul><ul><li>Distributed through Teens Unite and Legende supporters by email...
 
Keys to being seen <ul><li>Tags </li></ul><ul><li>Seeding to the right sites </li></ul><ul><li>Choosing the right outlets ...
 
Analytics
How do I do it myself? <ul><li>Well </li></ul><ul><li>Consistently </li></ul><ul><li>Learn some basic principles </li></ul...
Keys to livestreaming <ul><li>Find the right provider Ustream (free) </li></ul><ul><li>Use a good camera </li></ul><ul><li...
 
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Iotamedia b2camp

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Iotamedia b2camp

  1. 1. Video Production www.iotamedia.co.uk
  2. 2. Getting you message out..
  3. 3. What did we achieve
  4. 4. The World’s largest cheque
  5. 5. NOTHING What did we achieve NADA ZIP Not a sausage NIL POINT
  6. 6. That was 89 this is now <ul><li>Getting your message out means not relying on the mainstream media. </li></ul><ul><li>You can have much more control </li></ul><ul><li>How would we do it today? </li></ul>
  7. 7. <ul><li>Livestreamed the event </li></ul><ul><li>Filmed the event ourselves </li></ul><ul><li>Filmed interviews with key people </li></ul><ul><li>Marketed our online production </li></ul><ul><li>Distributed our interviews to online broadcasters, including national and local media with online video </li></ul><ul><li>Seeded the production to a variety of video websites including YouTube </li></ul>
  8. 8. Case Study
  9. 9. Press Coverage
  10. 11. What we did next <ul><li>Upload to Vimeo </li></ul><ul><li>Distributed through Teens Unite and Legende supporters by email </li></ul><ul><li>Uploaded to Facebook by individuals and company/charity pages </li></ul><ul><li>Link posted on Twitter </li></ul><ul><li>Video seeded to several video outlets and blogs </li></ul>
  11. 13. Keys to being seen <ul><li>Tags </li></ul><ul><li>Seeding to the right sites </li></ul><ul><li>Choosing the right outlets </li></ul><ul><li>iTunes </li></ul><ul><li>Websites that use video </li></ul><ul><li>“ How to” video sites, eg Video Jug </li></ul>
  12. 15. Analytics
  13. 16. How do I do it myself? <ul><li>Well </li></ul><ul><li>Consistently </li></ul><ul><li>Learn some basic principles </li></ul><ul><li>Get trained </li></ul>
  14. 17. Keys to livestreaming <ul><li>Find the right provider Ustream (free) </li></ul><ul><li>Use a good camera </li></ul><ul><li>Use an external mike </li></ul><ul><li>Use a tripod </li></ul><ul><li>Position the camera correctly </li></ul><ul><li>Brief your speakers if possible </li></ul>

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