Top 5 Lead Gen Tips for 2011

Top 5 landing page lead generation tips for 2011Click to connect with us!

Higher conversion rates translate directly intolower cost per leads.Here are 5 tips to increase your quality leads...

Click to connect with us! 1. Be Clear. Wayyyy up at the top of your funnel lays an ad that sets expectations. If those expectations are unclear or misleading, everything else will collapse. You can check this by look at your campaign landing page’s bounce rate. If your campaign landing page’s bounce rate is high - say 40% or more - you should take a look at the expectations being set in your ads.

Click to connect with us! 2. Be Specific. Your ad clarity should be complemented with specific messaging. The first thing a user sees on the landing page should immediately reinforce why they clicked through. If you’re specific with your landing message, you will engage 70-90% of your visitors.

Click to connect with us! 3. Be Precise. Use segmentation to dig for user intent. This helps you learn a little more about your visitor so you can make your message more speciﬁc to their precise reason for visiting. When something is super relevant, it is much more likely to result in conversion!

Click to connect with us! If you remember, one choice on the Text previous page was for Basic/Home media storage for music, movies, etc. 4. Be Selﬂess. It’s not about YOU! The less it’s about you and the more it’s about them, the more you will engage and convert. Frame everything through those speciﬁc lenses you uncovered with segmentation. Stay on message with their need!

Click to connect with us! X ✓ 5. Be Easy. You’re looking for a lead, right? That probably means you need a form ﬁlled out. The shorter the form, the higher the chances of it being ﬁlled out. For every question you add, ask yourself if you are willing to trade your need for the lead. Be easy and be successful.

People do what is comfortable and feels right.They avoid pain, angst and work.The more speciﬁcally you can speak theirlanguage and earn their trust, the more likely theywill be to engage and convert.

For 5 more tips, download our free Top 10 Lead Gen Tips report! Questions or comments? Tweet with me @ioninteractive Thanks, Kristina Allen Online Marketing Manager

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Top 5 Lead Gen Tips for 2011

by ion interactive, inc. on Jan 05, 2011

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Top 5 Lead Gen Tips for 2011 — Presentation Transcript