Why do we do
landing pages? To give visitors exactly what they want in context.
Why responsive design landing pages
aren’t necessarily best in a mobile context: • Large assets loaded behind the scenes • (In)visible content hard to conceptualize • Diﬀerent copy may be preferred • Diﬀerent CTAs may be preferred • CondiLonal code complicated to manage
Mobile users are a diﬀerent
segment than desktop users. If you’re not opLmizing mobile and desktop users independently, you’re almost certainly confounding your test results.
Advantages of na9ve mobile landing
pages: • Super lightweight pages for speed • Targeted copy and CTAs • Thumb-‐friendly interface • Mobile-‐speciﬁc features (geolocaLon) • WYSIWYG design of user experience • Independent tesLng of mobile segment
HTML5 Geoloca9on IP Geoloca9on
+ Highly accurate + No promp9ng + Privacy polite – Not very accurate – Prompt required – Can be spooky MiLgate downside by MiLgate downsides by using cookies, delayed using as “default” in interacLon, and explicit locaLon form ﬁelds in geo-‐feature acLons. less accurate sefngs.