The Power of Post-Click Marketing

Post-click marketing works.
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Our Customers Tell Us...
• Higher conversion rate
• Better conversion quality
• More online marketing ROI
• Lower cost-per-acquisition
• Efficient online marketing
• Better media visibility & optimized spend

WHAT IS POST-CLICK
MARKETING
?

Post-click marketing:
The strategy, execution and processes around where you
send your traffic, how you convert it and what you do
once you’ve earned the conversion.

When we talk about what happens after the click, we
usually talk about landing pages...
But landing pages are way down in the weeds when it
comes to your overall marketing strategy and post-click
optimization.

We need to elevate our thinking.
Landing pages are only one piece of the
post-click opportunity.

Compete’s independent research found that
companies who have effective post-click marketing are
2-6X more likely to convert their traffic
into leads or sales.

“Optimizing the post-click experience is
the fastest way to boost ROI...”
-Miro Kazakoff, Compete research

Post-click marketing is not just
a set of landing page best practices.

15 building blocks of post-click marketing

How do you stack up?

1. User Centered
You think about user experience first and foremost. You
think about people, not data. Influencing your visitors
guides everything you do.

2. Fluid
You have continuity and connection from pre-click to
post-click to conversion.

3. Relevant
Where people land when they click is contextually
relevant. You bridge visitors from click to conversion
without forcing them to make conceptual leaps.

4. Conversion Focused
Your landing experiences use conversion best practices.
You always consider the final desired outcome for every
user interaction.

5. Segmented
Visitors are segmented based on campaign, traffic
source, role, need, motive and more. This information is
used to optimize the experience, and the follow up.

6. Targeted
You take advantage of opportunities to provide a highly
targeted, specific experience.

7. Measured
You track key metrics that illuminate opportunities to
improve results.

8. Tested & Optimized
You use real-time A/B or multivariate testing to determine
what works, and what doesn’t. You optimize your
campaigns based upon your test outcomes.

9. Analyzed
You look at top-line metrics to scan the horizon. You dig
deeper to uncover conversion influences and
opportunities.

10. Transparent
Your metrics, results and data is shareable at any time
You can clearly see every point in the pre-click, post-click
and post-conversion process.

11. Integrated
Your post-click flows seamlessly into your post-
conversion.

12. Agile
You run your post-click program without friction and
hurdles. Your post-click program is responsive and
marketer-managed.

13. Bold
You think big and have the confidence and freedom in
your program to step outside of the box sometimes.

14. Branded
You capitalize on every visitor interaction to ensure a
fantastic brand experience.

15. Prioritized
You know post-click isn’t ‘set it and forget it’. You
incorporate post-click marketing into your plans and take
a holistic, proactive approach to management.

• Higher conversion rate
• Better conversion quality
• More online marketing ROI
• Lower cost-per-acquisition
• Efficient online marketing
• Better media visibility & optimized spend
Post-click marketing works.
The Payoff

Post-click marketing:
The strategy, execution and processes around
where you send your traffic, how you convert it and
what you do once you’ve earned the conversion.

What’s your post-click score?
How Do You Stack Up?
• user-centered
• fluid
• relevant
• conversion focused
• segmented
• targeted
• measured
• tested & optimized
• analyzed
• transparent
• integrated
• agile
• bold
• branded
• prioritized

We help brands create effective post-click
marketing. 90% of our customers report
positive ROI.
Find out more:
http://www.ioninteractive.com

Thank you!
@ioninteractive
info@ioninteractive.com

The Power of Post-Click Marketing

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