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The Power of Post-Click Marketing

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Transcript

  • 1. The Power of Post-Click Marketing
  • 2. Post-click marketing works. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Our Customers Tell Us... • Higher conversion rate • Better conversion quality • More online marketing ROI • Lower cost-per-acquisition • Efficient online marketing • Better media visibility & optimized spend
  • 3. WHAT IS POST-CLICK MARKETING © i-on interactive, inc. All rights reserved • www.ioninteractive.com ?
  • 4. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Post-click marketing: The strategy, execution and processes around where you send your traffic, how you convert it and what you do once you’ve earned the conversion.
  • 5. © i-on interactive, inc. All rights reserved • www.ioninteractive.com When we talk about what happens after the click, we usually talk about landing pages... But landing pages are way down in the weeds when it comes to your overall marketing strategy and post-click optimization.
  • 6. © i-on interactive, inc. All rights reserved • www.ioninteractive.com We need to elevate our thinking. Landing pages are only one piece of the post-click opportunity.
  • 7. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Compete’s independent research found that companies who have effective post-click marketing are 2-6X more likely to convert their traffic into leads or sales.
  • 8. © i-on interactive, inc. All rights reserved • www.ioninteractive.com
  • 9. © i-on interactive, inc. All rights reserved • www.ioninteractive.com
  • 10. © i-on interactive, inc. All rights reserved • www.ioninteractive.com “Optimizing the post-click experience is the fastest way to boost ROI...” -Miro Kazakoff, Compete research
  • 11. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Post-click marketing is not just a set of landing page best practices.
  • 12. © i-on interactive, inc. All rights reserved • www.ioninteractive.com 15 building blocks of post-click marketing
  • 13. © i-on interactive, inc. All rights reserved • www.ioninteractive.com How do you stack up?
  • 14. © i-on interactive, inc. All rights reserved • www.ioninteractive.com 1. User Centered You think about user experience first and foremost. You think about people, not data. Influencing your visitors guides everything you do.
  • 15. © i-on interactive, inc. All rights reserved • www.ioninteractive.com 2. Fluid You have continuity and connection from pre-click to post-click to conversion.
  • 16. © i-on interactive, inc. All rights reserved • www.ioninteractive.com 3. Relevant Where people land when they click is contextually relevant. You bridge visitors from click to conversion without forcing them to make conceptual leaps.
  • 17. © i-on interactive, inc. All rights reserved • www.ioninteractive.com 4. Conversion Focused Your landing experiences use conversion best practices. You always consider the final desired outcome for every user interaction.
  • 18. © i-on interactive, inc. All rights reserved • www.ioninteractive.com 5. Segmented Visitors are segmented based on campaign, traffic source, role, need, motive and more. This information is used to optimize the experience, and the follow up.
  • 19. © i-on interactive, inc. All rights reserved • www.ioninteractive.com 6. Targeted You take advantage of opportunities to provide a highly targeted, specific experience.
  • 20. © i-on interactive, inc. All rights reserved • www.ioninteractive.com 7. Measured You track key metrics that illuminate opportunities to improve results.
  • 21. © i-on interactive, inc. All rights reserved • www.ioninteractive.com 8. Tested & Optimized You use real-time A/B or multivariate testing to determine what works, and what doesn’t. You optimize your campaigns based upon your test outcomes.
  • 22. © i-on interactive, inc. All rights reserved • www.ioninteractive.com 9. Analyzed You look at top-line metrics to scan the horizon. You dig deeper to uncover conversion influences and opportunities.
  • 23. © i-on interactive, inc. All rights reserved • www.ioninteractive.com 10. Transparent Your metrics, results and data is shareable at any time You can clearly see every point in the pre-click, post-click and post-conversion process.
  • 24. © i-on interactive, inc. All rights reserved • www.ioninteractive.com 11. Integrated Your post-click flows seamlessly into your post- conversion.
  • 25. © i-on interactive, inc. All rights reserved • www.ioninteractive.com 12. Agile You run your post-click program without friction and hurdles. Your post-click program is responsive and marketer-managed.
  • 26. © i-on interactive, inc. All rights reserved • www.ioninteractive.com 13. Bold You think big and have the confidence and freedom in your program to step outside of the box sometimes.
  • 27. © i-on interactive, inc. All rights reserved • www.ioninteractive.com 14. Branded You capitalize on every visitor interaction to ensure a fantastic brand experience.
  • 28. © i-on interactive, inc. All rights reserved • www.ioninteractive.com 15. Prioritized You know post-click isn’t ‘set it and forget it’. You incorporate post-click marketing into your plans and take a holistic, proactive approach to management.
  • 29. • Higher conversion rate • Better conversion quality • More online marketing ROI • Lower cost-per-acquisition • Efficient online marketing • Better media visibility & optimized spend Post-click marketing works. © i-on interactive, inc. All rights reserved • www.ioninteractive.com The Payoff
  • 30. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Post-click marketing: The strategy, execution and processes around where you send your traffic, how you convert it and what you do once you’ve earned the conversion.
  • 31. What’s your post-click score? © i-on interactive, inc. All rights reserved • www.ioninteractive.com How Do You Stack Up? • user-centered • fluid • relevant • conversion focused • segmented • targeted • measured • tested & optimized • analyzed • transparent • integrated • agile • bold • branded • prioritized
  • 32. © i-on interactive, inc. All rights reserved • www.ioninteractive.com We help brands create effective post-click marketing. 90% of our customers report positive ROI. Find out more: http://www.ioninteractive.com
  • 33. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Thank you! @ioninteractive info@ioninteractive.com