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The Marketing Technologist: Neo of the Marketing Matrix

by on Dec 02, 2013

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Scott Brinker's opening keynote from Gilbane Conference 2013

Scott Brinker's opening keynote from Gilbane Conference 2013

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18 of 8 previous next Post a comment

  • leanneflashberg Leanne Flashberg Legal Assistant Leanne Flashberg Glendora, Legal Assisatnt at AGC Glendora, CA, US It is really going to help. Regards Leanne Flashberg 2 months ago
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  • sjbrinker Scott Brinker, Marketing technologist at Chief Marketing Technologist Hi, Michelle. The one-slide, SMB-friendly version would be: having someone with technical savvy working on your digital marketing is a good idea. 4 months ago
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  • mktackabery Michelle Tackabery, Marketing Writer and Content Strategists at TimelyText Nice for large enterprises--leaves SMB out in the cold. and did it really take 141 slides to explain that to me? There has to be a quicker, more agile way for small to mid-sized businesses to work with all this bloody software to make their marketing work. Is creating another C-Level position really the answer? 4 months ago
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  • ianrhodes Ian Rhodes at Ian Rhodes Fantastic and very insightful slidedeck, Scott.

    'Marketing must be able to wield technology as a native capability in it's strategy and tactics'. Love that phrase. So often technology is relied upon as a secondary tactic when companies struggle to manage processes internally.
    4 months ago
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  • alexseigfried Alex Seigfried I've been looking for a position like this for about 3 years now. Tried pitching it at the last job but it got very little traction. Do you have any advice on how to bring the VP of Marketing and the VP of IT together on this issue? I'm already straddling the divide in a similar role but with no authority to make important technological decisions. I have over 8 years of experience in the field as an online marketer, three years in-house, an equivalent amount of experience as a front-end developer and have a four year degree in the Fine Arts. I feel I'm ideal for this type of position but having trouble creating a sense of urgency in my superiors. 4 months ago
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  • maxrib Max Ribeiro, Marketing Consultant at 2GetMarketing2Go This is one of the best presentations I've ever seen. Thanks for the great hall! 4 months ago
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  • sjbrinker Scott Brinker, Marketing technologist at Chief Marketing Technologist Thank you, Diogo! 4 months ago
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  • Diogofc Diogo Ferreira da Costa , Marketing Technology Expert at Consultant || IADE - Oficina de Portfolio Again, great job.
    Congratulations.
    4 months ago
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The Marketing Technologist: Neo of the Marketing Matrix The Marketing Technologist: Neo of the Marketing Matrix Presentation Transcript