Why do we do landing pages? To give visitorsexactly what they want in context.
Why responsive design landing pages aren’tnecessarily best in a mobile context:• Large assets loaded behind the scenes• (In)visible content hard to conceptualize• Different copy may be preferred• Different CTAs may be preferred• Conditional code complicated to manage
Mobile users are a different segmentthan desktop users.If you’re not optimizingmobile and desktop/tabletusers independently, you’realmost certainly confoundingyour test results.
Advantages of native mobile landing pages:• Super lightweight pages for speed• Targeted copy and CTAs• Thumb-friendly interface• Mobile-specific features (geolocation)• WYSIWYG design of user experience• Independent testing of mobile segment
Taps, vertical scrolling, click-to-call,swipes, and app installs are easy.Pinch/zoom, horizontal scrolling, andforms aren’t.
HTML5 Geolocation IP Geolocation+ Highly accurate + No prompting+ Privacy polite – Not very accurate– Prompt required – Can be spookyMitigate downside by Mitigate downsides byusing cookies, delayed using as “default” ininteraction, and explicit location form fields ingeo-feature actions. less accurate settings.
IP geolocation accurate to within 25miles but only 81% of the time in theU.S.