Post Click Marketing For Agencies

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    Post Click Marketing For Agencies - Presentation Transcript

    1. Post-click marketing can grow your agency’s business 1
    2. Your clients want higher online conversion rates 2
    3. Post-click marketing is the missing piece 3
    4. “Based on a recent study, it is possible that your competitors could be generating five times the ROI as you are with comparable messaging and spending. What can you do right now to increase the ROI of your ad campaign? Pay more attention to the post-click experience.” -Miro Kazakoff, Managing Director, Compete, Inc. 4
    5. Compete’s research shows 500% higher conversions for wireless companies focusing on post-click 5
    6. And 30x better for credit card companies focusing on post-click 6
    7. Help your clients achieve remarkable results 11% 7% 4% 0% industry average ion client average conversion rate 7
    8. Why post-click marketing? Your clients want it. They’re facing pressure to get better results from their media spend, and they look to you for help. It’s an opportunity to grow your agency. Creating, testing and hosting client landing pages offers you a new, recurring revenue stream. It’s your competitive weapon against commoditization. Differentiate your agency from your competitors with a results-oriented solution. 8
    9. ion interactive can help ion is the leading post-click marketing company with software & services designed to help you increase your clients’ conversion rates. Platform—ion’s software as a service, LiveBall, allows you to quickly create, test and report on landing experiences for your clients without IT resources. Services—from strategy & consulting to complete landing page creative services, we’re here to help you support your clients’ landing page programs. Some of ion’s clients include: 9
    10. ion interactive’s LiveBall platform is the leading post-click marketing solution 10
    11. Made for marketers & IT-free Create, launch, test, analyze & iterate advanced landing experiences without IT or code Easily create landing pages, microsites, conversion paths Deploy live immediately Launch A/B tests and optimize results for each unique source of traffic Real-time visual analysis to know what’s working 11
    12. Create pages with ease Rapidly create & launch high- quality landing pages, microsites, conversion paths Brand-specific asset library Flexible, entirely custom page design features WYSIWYG page creation From simple pages to robust, rules-based landing pages 2.0 Easy tracking of codes, referrals, keywords, etc. 12
    13. Instantly launch A/B tests Checkbox interface to quickly launch A/B landing page tests Optimize results for each unique source of traffic Auto-optimization features can route traffic to champion pages when statistical significance is reached 13
    14. Real-time reports illuminate results Macro and micro views help drill down to any level of analysis Real-time reports the way you need them—graphs, charts, spreadsheets and PDFs Instantly see conversion rate, user behavior, geographic reach, and more Integrate with enterprise analytics (Google Analytics, Omniture, etc.) 14
    15. ion supports your post-click business LiveBall includes phone & email support from a dedicated team Hands-on LiveBall training for your agency staff Monthly best-practice webinars Post-click coaching, strategy & creative services available to supplement your offering Participation in pitches with you when you need a little extra post- click ‘back up’ 15
    16. Pricing LiveBall is a scalable, enterprise-level solution. Pricing is based on the number of unique visitors you send to your clients’ landing pages. Flexible pricing tiers are available for traffic levels from 25,000 to millions of unique visitors per month. Monthly pricing starts at $1,295. As an agency you can provision a unique LiveBall console for each client, or aggregate your clients into one console for economies of scale. 16
    17. How to offer post-click marketing LiveBall allows you to create landing experiences for your clients, quickly & efficiently with fewer resources. Offer your clients complete end-to-end landing page management, and use LiveBall as your competitive advantage. Package landing page creation & testing services as an ongoing service, or on a project basis. Extend your reach & your revenue with post-click marketing. 17
    18. Let’s talk about post-click marketing for your agency Anna Talerico Executive Vice President, ion interactive atalerico@ioninteractive.com 561-922-5239 Follow ion on Twitter: @ion_interactive 18
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