Post Click Marketing For Agencies - Presentation Transcript
Post-click marketing
can grow your agency’s business
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Your clients want higher
online conversion rates
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Post-click marketing is the missing piece
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“Based on a recent study, it is possible that your
competitors could be generating five times the ROI as
you are with comparable messaging and spending. What
can you do right now to increase the ROI of your ad
campaign? Pay more attention to the
post-click experience.”
-Miro Kazakoff, Managing Director, Compete, Inc.
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Compete’s research shows 500% higher conversions
for wireless companies focusing on post-click
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And 30x better for
credit card companies focusing on post-click
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Help your clients achieve remarkable results
11%
7%
4%
0%
industry average ion client average
conversion rate
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Why post-click marketing?
Your clients want it. They’re facing pressure to get better results from
their media spend, and they look to you for help.
It’s an opportunity to grow your agency. Creating, testing and hosting
client landing pages offers you a new, recurring revenue stream.
It’s your competitive weapon against commoditization. Differentiate
your agency from your competitors with a results-oriented solution.
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ion interactive can help
ion is the leading post-click marketing company with software & services
designed to help you increase your clients’ conversion rates.
Platform—ion’s software as a service, LiveBall, allows you to quickly create, test
and report on landing experiences for your clients without IT resources.
Services—from strategy & consulting to complete landing page creative services,
we’re here to help you support your clients’ landing page programs.
Some of ion’s clients include:
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ion interactive’s LiveBall platform is
the leading post-click marketing solution
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Made for marketers & IT-free
Create, launch, test, analyze &
iterate advanced landing
experiences without IT or code
Easily create landing pages,
microsites, conversion paths
Deploy live immediately
Launch A/B tests and optimize
results for each unique source of
traffic
Real-time visual analysis to know
what’s working
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Create pages with ease
Rapidly create & launch high-
quality landing pages, microsites,
conversion paths
Brand-specific asset library
Flexible, entirely custom page
design features
WYSIWYG page creation
From simple pages to robust,
rules-based landing pages 2.0
Easy tracking of codes, referrals,
keywords, etc.
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Instantly launch A/B tests
Checkbox interface to quickly
launch A/B landing page tests
Optimize results for each unique
source of traffic
Auto-optimization features can
route traffic to champion pages
when statistical significance is
reached
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Real-time reports illuminate results
Macro and micro views help drill
down to any level of analysis
Real-time reports the way you
need them—graphs, charts,
spreadsheets and PDFs
Instantly see conversion rate,
user behavior, geographic reach,
and more
Integrate with enterprise analytics
(Google Analytics, Omniture, etc.)
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ion supports your post-click business
LiveBall includes phone & email
support from a dedicated team
Hands-on LiveBall training for
your agency staff
Monthly best-practice webinars
Post-click coaching, strategy &
creative services available to
supplement your offering
Participation in pitches with you
when you need a little extra post-
click ‘back up’
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Pricing
LiveBall is a scalable, enterprise-level solution. Pricing is based on the
number of unique visitors you send to your clients’ landing pages. Flexible
pricing tiers are available for traffic levels from 25,000 to millions of unique
visitors per month. Monthly pricing starts at $1,295.
As an agency you can provision a
unique LiveBall console for each
client, or aggregate your clients into
one console for economies of scale.
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How to offer post-click marketing
LiveBall allows you to create landing experiences for your clients,
quickly & efficiently with fewer resources. Offer your clients complete
end-to-end landing page management, and use LiveBall as your
competitive advantage.
Package landing page creation & testing services as an ongoing
service, or on a project basis.
Extend your reach & your revenue with post-click marketing.
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Let’s talk about post-click marketing for your agency
Anna Talerico
Executive Vice President, ion interactive
atalerico@ioninteractive.com
561-922-5239
Follow ion on Twitter: @ion_interactive
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A short introduction to post-click marketing for ag more
A short introduction to post-click marketing for agencies. Your clients' want higher conversions. You can give it to them with post-click marketing. ion's LiveBall platform can help make it happen. less
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