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2014 Digital Marketing Landscape [Infographic]

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Demand Metric surveyed over 500 digital marketers across B2B, B2C and agencies on the landscape of digital marketing moving into 2014. Research found that sophisticated digital experiences are having …

Demand Metric surveyed over 500 digital marketers across B2B, B2C and agencies on the landscape of digital marketing moving into 2014. Research found that sophisticated digital experiences are having a significant, measurable impact on brand perception and revenue growth. In fact, 76% of organizations who put a high priority on digital experience creation reported revenue growth. Are you positioned for success in 2014?

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  • 1. THE POWER OF DIGITAL EXPERIENCES 2014 DIGITAL MARKETING LANDSCAPE The digital marketing landscape is evolving rapidly. ARE YOU KEEPING PACE WITH YOUR COMPETITORS Demand Metric surveyed over 500 digital marketers on the landscape of digital marketing moving into 2014. They found that sophisticated digital experiences are having a significant, measurable impact on brand perception and revenue growth. ? MARKETING BUDGET How much of marketing budgets are allocated to digital marketing? of study participants are allocating less than half of their budgets to digital marketing. DIGITAL EXPERIENCE CREATION PRIORITY LEVEL Creating rich, compelling digital experiences is a high priority for digital marketers VERY LOW Well over half (59%) of the study sample rated the priority as “High” or “Very High” MODERATE LOW VISITS, PAGE VIEWS, ETC. DEVELOPMENT EFFORT RAPID EVOLUTION OF TECHNOLOGY MORE LEADS CHALLENGES BENEFITS GROW BRAND AWARENESS COST BETTER LEADS AVAILABILITY OF SKILLS SOPHISTICATION & REVENUE GROWTH From the elaborate to the simple, digital experiences can convey a wide range of sophisitication of study participants that are deploying sophisticated digital experiences report that these efforts have a favorable influence on brand perception. At the basic level of sophistication, only of participants report this favorable impact. SOPHISTICATION & REVENUE GROWTH of organizations that report revenue growth also place a high priority on digital experience creation HIGH PRIORITY REVENUE GROWTH of organizations with declining growth are placing a high priority on creating rich, digital experiences SOPHISTICATED LEVEL GROWING BASIC FLAT MID-RANGE DECLINING ADVANCED CURRENT LANDSCAPE Approaches currently taken to create digital experiences The top 3 approaches that are the best predictors of high satisfaction: CONTENT TARGETING CONVERSION PATHS of users currently use content targeting RESPONSIVE DESIGN of users currently use conversion paths of users currently use responsive design An analysis was performed to understand which of the current approaches used to create digital experiences are the biggest drivers of brand perception: 1. RESPONSIVE DESIGN 2. CONTENT TARGETING 2014 LANDSCAPE FORECAST Usage increase of digital marketing approaches (current versus planned): CONTENT TARGETING CONVERSION PATHS MICROSITES PERSONALIZATION RESPONSIVE DESIGN Websites as a digital marketing approach is expected to decrease by in the coming year. This data reflects the increasing sophistication and diversification in the creation of digital experiences. More leads. More branding. More revenue. 3 things you should know about ion ion is a marketing platform used by hundreds of global brands and agencies to create and test app-like digital experiences that generate leads, enhance brands, and drive revenue. Call 1.888.ion.idea (466.4332) or +1.561.394.9484 or get started at meet.ioninteractive.com/getstarted Positive ROI Double Results Demand Metric Digital Marketing Landscape: The Power of Digital Experiences in 2014, December 2013 Would Recommend