Marketing
APPS
for Landing Pages
Leverage interactivity for better campaign results
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
What’s Inside…
• The great thing about landing pages...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
The Landing Page
A tried and true
marketer’s best fr...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
…because landing pages work.
They increase leads & s...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
We All Know the Best Practices That Make
Landing Pag...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Best Practices For Landing Pages
Directional
Relevan...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Sure, This Page Is Directional, Relevant, Focused
X
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Sure, This Page Is Directional, Relevant, Focused
...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Too Often Directional, Relevant, Focused
Ends Up Bei...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
The Unfortunate Truth Is That
These Pages Have Becom...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
And That’s 

The Problem 

with Landing pages
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
No one likes 

a Boring 

landing page!
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Landing Pages Have Become
Formulaic And Uninspired.
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Landing Pages Have Become
Formulaic And Uninspired.
...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Landing Pages Have Become
Formulaic And Uninspired.
...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
“Digital touch points can drive revenue, lower
costs...
Bottom Line:
Your Visitors Expect More
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Online Marketing Trends Are Rapidly
Increasing Your Visitor’s Expectations
Of Your Landing Pages
© i-on interactive, inc. ...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
1. Mobility
Mobile app usage is on the rise. And con...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
2. Youtility
No one wants a pitch anymore. Consumers...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
3. Content Overload
Everyone is bombarded by content...
So, Landing Pages Work.
But Visitor Expectations Are Increasing, And
Formulaic Landing Pages Just Won’t Cut It.
© i-on int...
So, Landing Pages Work.
But Visitor Expectations Are Increasing, And
Formulaic Landing Pages Just Won’t Cut It.
© i-on int...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Marketing Apps Can Save The Day
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
What Is A Marketing App?
A marketing app is a browse...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Here Are A Few Awesome Marketing 

App Examples….
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
In-depth white paper? Turn it into an interactive eb...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Give visitor’s a quick estimate to set their expecta...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Does your product or service have configurations? Let...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Offer recommendations
based on the results of
the vi...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Want to get the messaging right for each visitor to ...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
What To Do Next?
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Get Inspired To Create
Your Own Marketing
Apps
The b...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Evaluate Your Landing Page
• Is this page useful?!
•...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Boost Your Landing Page
Results With Marketing Apps
...
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Marketing Apps for Landing Pages

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Marketing apps can transform your landing page into a powerhouse digital experience. Bring interactivity to your landing page and elevate your user engagement. Learn how to leverage interactivity for better campaign results.

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Marketing Apps for Landing Pages

  1. 1. Marketing APPS for Landing Pages Leverage interactivity for better campaign results
  2. 2. © i-on interactive, inc. All rights reserved • www.ioninteractive.com What’s Inside… • The great thing about landing pages! • The problem with landing pages! • The solution for better landing pages (hint: it’s marketing apps)! • Ideas & inspiration to get you started
  3. 3. © i-on interactive, inc. All rights reserved • www.ioninteractive.com The Landing Page A tried and true marketer’s best friend…
  4. 4. © i-on interactive, inc. All rights reserved • www.ioninteractive.com …because landing pages work. They increase leads & sales. http://assets.ioninteractive.com/storage/content/infographics/ ion_Infographic_LandingPagesWork.pdf
  5. 5. © i-on interactive, inc. All rights reserved • www.ioninteractive.com We All Know the Best Practices That Make Landing Pages So Effective….
  6. 6. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Best Practices For Landing Pages Directional Relevant Focused Jump over to the ion blog for 13 more landing page best practices at
 http://ioninteractive.com
  7. 7. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Sure, This Page Is Directional, Relevant, Focused
  8. 8. X © i-on interactive, inc. All rights reserved • www.ioninteractive.com Sure, This Page Is Directional, Relevant, Focused But Is It Any Good?
  9. 9. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Too Often Directional, Relevant, Focused Ends Up Being Boring
  10. 10. © i-on interactive, inc. All rights reserved • www.ioninteractive.com The Unfortunate Truth Is That These Pages Have Become Formulaic • Headline • Subhead • Bullets • Call To Action • Stock Photo • Ho Hum E=Mc2
  11. 11. © i-on interactive, inc. All rights reserved • www.ioninteractive.com And That’s 
 The Problem 
 with Landing pages
  12. 12. © i-on interactive, inc. All rights reserved • www.ioninteractive.com No one likes 
 a Boring 
 landing page!
  13. 13. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Landing Pages Have Become Formulaic And Uninspired.
  14. 14. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Landing Pages Have Become Formulaic And Uninspired. But They Are Often Your Brand’s First Digital Touch Points
  15. 15. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Landing Pages Have Become Formulaic And Uninspired. But They Are Often Your Brand’s First Digital Touch Points And Digital Touchpoints Are Important…
  16. 16. © i-on interactive, inc. All rights reserved • www.ioninteractive.com “Digital touch points can drive revenue, lower costs, build brands, and engender customer loyalty. But to achieve these potential benefits, companies must deliver digital interactions that meet their customers’ needs in easy and enjoyable ways.”
  17. 17. Bottom Line: Your Visitors Expect More © i-on interactive, inc. All rights reserved • www.ioninteractive.com
  18. 18. Online Marketing Trends Are Rapidly Increasing Your Visitor’s Expectations Of Your Landing Pages © i-on interactive, inc. All rights reserved • www.ioninteractive.com 3
  19. 19. © i-on interactive, inc. All rights reserved • www.ioninteractive.com 1. Mobility Mobile app usage is on the rise. And consumers are 
 becoming conditioned to expect everything digital to act 
 like a mobile app. A mobile app is inherently interactive and provides a feedback loop based on our actions or input.
  20. 20. © i-on interactive, inc. All rights reserved • www.ioninteractive.com 2. Youtility No one wants a pitch anymore. Consumers expect 
 useful, helpful experiences from the brands they 
 do business with. “Helping can replace selling, or at the very least reduce the friction within that sales transaction. And you can do this. You can help your customers learn…You can help them plan.…You can help them enjoy.” - Jay Baer
  21. 21. © i-on interactive, inc. All rights reserved • www.ioninteractive.com 3. Content Overload Everyone is bombarded by content, content and more content. It’s everywhere. Information consumption behaviors are evolving to 
 skimming and surfing. Think “snacks” not “dinner.”
  22. 22. So, Landing Pages Work. But Visitor Expectations Are Increasing, And Formulaic Landing Pages Just Won’t Cut It. © i-on interactive, inc. All rights reserved • www.ioninteractive.com
  23. 23. So, Landing Pages Work. But Visitor Expectations Are Increasing, And Formulaic Landing Pages Just Won’t Cut It. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Now The Good News!
  24. 24. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Marketing Apps Can Save The Day
  25. 25. © i-on interactive, inc. All rights reserved • www.ioninteractive.com What Is A Marketing App? A marketing app is a browser-based digital experience designed for user interaction. It’s not a mobile app that runs on a mobile operating system as an installed application. Rather, it’s an interactive, engaging experience that’s lives within the browser, regardless of device. It’s desktop, mobile, tablet—it’s any device, any time.
  26. 26. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Here Are A Few Awesome Marketing 
 App Examples….
  27. 27. © i-on interactive, inc. All rights reserved • www.ioninteractive.com In-depth white paper? Turn it into an interactive ebook. Interactive eBook Do or Die by Clark Kokich is a great example of an interactive ebook. Not only is it engaging and creative, it incorporates other marketing apps within the book itself.
  28. 28. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Give visitor’s a quick estimate to set their expectations. Tesla gives visitors a 
 “true cost of ownership” calculator to help the customer find out which one is best for them. Calculate what your time is worth at the gas station or on your commute. Pricing Calculator
  29. 29. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Does your product or service have configurations? Let your visitor customize it for themselves! Check out how MINI used configurators to have customers help build their new limited edition turbo Hardtop. Configurator
  30. 30. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Offer recommendations based on the results of the visitor’s online assessment. SubjectLine.com gives you the option to rate your subject line and provides recommendations for improvement. All from the landing page, SubjectLine.com gives the visitor even more helpful information. Online Self-Assessment
  31. 31. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Want to get the messaging right for each visitor to the site? Set up a conversion path for better targeting and a better user experience. FrontPoint Security uses a conversion path to direct visitors to the right information. Conversion Path
  32. 32. © i-on interactive, inc. All rights reserved • www.ioninteractive.com What To Do Next?
  33. 33. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Get Inspired To Create Your Own Marketing Apps The best way to get started with marketing apps is to look at your existing assets and re-envision them as interactive experiences. The possibilities are endless! Check out our marketing apps roundup with ideas and examples on our blog at http://ioninteractive.com
  34. 34. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Evaluate Your Landing Page • Is this page useful?! • Is this page helpful?! • Does this page do more than 
 just ‘pitch’?! • Does this page provide meaningful value?! • Is it engaging?! • Is it responsive across all devices?! • Is it app-like?
  35. 35. © i-on interactive, inc. All rights reserved • www.ioninteractive.com
  36. 36. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Boost Your Landing Page Results With Marketing Apps From Ion. ! www.ioninteractive.com @ioninteractive info@ioninteractive.com
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