8 Landing Page
Bloopers
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
1. The inexcusable error
2. Annoying pop ups
3. Miss...
1. The inexcusable error
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Blooper Best Practice
Broken links
Buggy forms
Brows...
2. Annoying pop ups
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Blooper Best Practice
Immediate pop-up
Irrelevant of...
3. Missed user expectations
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Blooper Best Practice
Message mismatch
Unfulfilled p...
4. Home-not-so-sweet home
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Blooper Best Practice
Sending paid traffic to
homepa...
5. The cookie-cutter design
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Blooper Best Practice
Formulaic design
Stock photogr...
6. The call to inaction
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Blooper Best Practice
Generic CTAs
No direction copy...
7. Information overload
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Blooper Best Practice
Too much, too soon
Text-heavy ...
8. Boring visitors to death
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Blooper Best Practice
No imagery
No design
No incent...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
We help brands create, test & optimize highly
effect...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Thank you!
@ioninteractive
info@ioninteractive.com
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8 Landing Page Bloopers

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Eight landing page bloopers, with best practices for avoiding them!

Published in: Business, Technology, Design

8 Landing Page Bloopers

  1. 1. 8 Landing Page Bloopers
  2. 2. © i-on interactive, inc. All rights reserved • www.ioninteractive.com 1. The inexcusable error 2. Annoying pop ups 3. Missed user expectations 4. Home-not-so-sweet home 5. The cookie-cutter design 6. The call to inaction 7. Information overload 8. Boring visitors to death What’s Inside...
  3. 3. 1. The inexcusable error © i-on interactive, inc. All rights reserved • www.ioninteractive.com
  4. 4. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Blooper Best Practice Broken links Buggy forms Browser incompatibilities Proof thoroughly Multiple sets of eyes Test across browsers & devices
  5. 5. 2. Annoying pop ups © i-on interactive, inc. All rights reserved • www.ioninteractive.com
  6. 6. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Blooper Best Practice Immediate pop-up Irrelevant offer Inappropriate timing No testing Targeted pop-up Relevant/valuable offer Conveniently timed Tested...how are conversion rates impacted?
  7. 7. 3. Missed user expectations © i-on interactive, inc. All rights reserved • www.ioninteractive.com
  8. 8. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Blooper Best Practice Message mismatch Unfulfilled promises Visual inconsistencies Message match Fulfilled promises Visual continuity
  9. 9. 4. Home-not-so-sweet home © i-on interactive, inc. All rights reserved • www.ioninteractive.com
  10. 10. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Blooper Best Practice Sending paid traffic to homepage or deep link No testing Dedicated landing pages Campaign-specific Traffic-source specific Testing & optimization
  11. 11. 5. The cookie-cutter design © i-on interactive, inc. All rights reserved • www.ioninteractive.com
  12. 12. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Blooper Best Practice Formulaic design Stock photography Telling vs showing Actionable design Compelling imagery Showing vs telling
  13. 13. 6. The call to inaction © i-on interactive, inc. All rights reserved • www.ioninteractive.com
  14. 14. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Blooper Best Practice Generic CTAs No direction copy No visual direction Actionable CTAs Directional copy Directional cues
  15. 15. 7. Information overload © i-on interactive, inc. All rights reserved • www.ioninteractive.com
  16. 16. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Blooper Best Practice Too much, too soon Text-heavy content Competing content (top nav, right nav, text links, social) Simple, focused Content broken up into multiple pages Good use of white space
  17. 17. 8. Boring visitors to death © i-on interactive, inc. All rights reserved • www.ioninteractive.com
  18. 18. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Blooper Best Practice No imagery No design No incentive! Engaging imagery Compelling content Strong branding
  19. 19. © i-on interactive, inc. All rights reserved • www.ioninteractive.com We help brands create, test & optimize highly effective landing pages. 90% of our customers report positive ROI. Find out more: http://www.ioninteractive.com
  20. 20. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Thank you! @ioninteractive info@ioninteractive.com
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