0
Seven Yearsin LandingPagesby Scott Brinker@chiefmartechttp://ioninteractive.com
people > software1
1
agile > rigid2
2
2
An agile task board.2
The daily 15-minute stand-up.2
72% Improved team morale71% Faster time-to-market75% Increased productivity77% Improved project visibility84% Ability to c...
experimentation > optimization3
3
An experiment has a hypothesisfrom which the business can learnsomething meaningful.3
Big DataBig TestingBigExperience3
Big IdeasBig TeamBig DealBigTesting3
Source: Marketing Leadership Council of Corporate Executive Board 20123
Source: Marketing Leadership Council of Corporate Executive Board 20123
3
3
specific > vague4
4
4
4
4
ideal experience >= one page5
REDACTEDREDACTEDREDACTEDREDACTED5
5
5
5
5
5
beautiful > sloppy or dull6
6
6
6
6
6
6
6
6
big picture > myopia7
7
Source: Forrester Research7
Thank you!http://ioninteractive.comReach me on Twitter: @chiefmartec
7 Years in Landing Pages
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7 Years in Landing Pages

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Scott Brinker shares seven lessons learned from his past seven years in landing pages (or post-click experiences as we like to call them).

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Transcript of "7 Years in Landing Pages"

  1. 1. Seven Yearsin LandingPagesby Scott Brinker@chiefmartechttp://ioninteractive.com
  2. 2. people > software1
  3. 3. 1
  4. 4. agile > rigid2
  5. 5. 2
  6. 6. 2
  7. 7. An agile task board.2
  8. 8. The daily 15-minute stand-up.2
  9. 9. 72% Improved team morale71% Faster time-to-market75% Increased productivity77% Improved project visibility84% Ability to change prioritiesBenefits of adopting agile:Source: VersionOne 6th Annual State of Agile Survey2
  10. 10. experimentation > optimization3
  11. 11. 3
  12. 12. An experiment has a hypothesisfrom which the business can learnsomething meaningful.3
  13. 13. Big DataBig TestingBigExperience3
  14. 14. Big IdeasBig TeamBig DealBigTesting3
  15. 15. Source: Marketing Leadership Council of Corporate Executive Board 20123
  16. 16. Source: Marketing Leadership Council of Corporate Executive Board 20123
  17. 17. 3
  18. 18. 3
  19. 19. specific > vague4
  20. 20. 4
  21. 21. 4
  22. 22. 4
  23. 23. 4
  24. 24. ideal experience >= one page5
  25. 25. REDACTEDREDACTEDREDACTEDREDACTED5
  26. 26. 5
  27. 27. 5
  28. 28. 5
  29. 29. 5
  30. 30. 5
  31. 31. beautiful > sloppy or dull6
  32. 32. 6
  33. 33. 6
  34. 34. 6
  35. 35. 6
  36. 36. 6
  37. 37. 6
  38. 38. 6
  39. 39. 6
  40. 40. big picture > myopia7
  41. 41. 7
  42. 42. Source: Forrester Research7
  43. 43. Thank you!http://ioninteractive.comReach me on Twitter: @chiefmartec
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