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7 Years in Landing Pages
 

7 Years in Landing Pages

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Scott Brinker shares seven lessons learned from his past seven years in landing pages (or post-click experiences as we like to call them).

Scott Brinker shares seven lessons learned from his past seven years in landing pages (or post-click experiences as we like to call them).

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http://searchengineland.com 4885
http://ioninteractive.com 1605
http://www.conseilsmarketing.com 95
http://365performancemarketing.com 43
http://jp.blogherald.com 23
http://feeds.feedburner.com 19
http://seorushnow.com 17
http://edtechsou13.wikispaces.com 9
http://tyseo.blogspot.fr 8
https://twitter.com 8
http://tyseo.blogspot.ru 4
https://ion14.squarespace.com 4
http://www.ioninteractive.com 4
http://tyseo.blogspot.com 3
http://webcache.googleusercontent.com 3
http://translate.googleusercontent.com 3
http://pinterest.com 3
http://plus.url.google.com 3
http://www42.jimdo.com 2
http://tweets.seo4anyone.com 2
http://visitorcentric.com 2
http://127.0.0.1 1
http://www.feedspot.com 1
http://www.scandepot.jp 1
http://www.google.com 1
http://hivereader.com 1
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    7 Years in Landing Pages 7 Years in Landing Pages Presentation Transcript

    • Seven Yearsin LandingPagesby Scott Brinker@chiefmartechttp://ioninteractive.com
    • people > software1
    • 1
    • agile > rigid2
    • 2
    • 2
    • An agile task board.2
    • The daily 15-minute stand-up.2
    • 72% Improved team morale71% Faster time-to-market75% Increased productivity77% Improved project visibility84% Ability to change prioritiesBenefits of adopting agile:Source: VersionOne 6th Annual State of Agile Survey2
    • experimentation > optimization3
    • 3
    • An experiment has a hypothesisfrom which the business can learnsomething meaningful.3
    • Big DataBig TestingBigExperience3
    • Big IdeasBig TeamBig DealBigTesting3
    • Source: Marketing Leadership Council of Corporate Executive Board 20123
    • Source: Marketing Leadership Council of Corporate Executive Board 20123
    • 3
    • 3
    • specific > vague4
    • 4
    • 4
    • 4
    • 4
    • ideal experience >= one page5
    • REDACTEDREDACTEDREDACTEDREDACTED5
    • 5
    • 5
    • 5
    • 5
    • 5
    • beautiful > sloppy or dull6
    • 6
    • 6
    • 6
    • 6
    • 6
    • 6
    • 6
    • 6
    • big picture > myopia7
    • 7
    • Source: Forrester Research7
    • Thank you!http://ioninteractive.comReach me on Twitter: @chiefmartec