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7 Years in Landing Pages

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Scott Brinker shares seven lessons learned from his past seven years in landing pages (or post-click experiences as we like to call them).

Scott Brinker shares seven lessons learned from his past seven years in landing pages (or post-click experiences as we like to call them).

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  • 1. Seven Yearsin LandingPagesby Scott Brinker@chiefmartechttp://ioninteractive.com
  • 2. people > software1
  • 3. 1
  • 4. agile > rigid2
  • 5. 2
  • 6. 2
  • 7. An agile task board.2
  • 8. The daily 15-minute stand-up.2
  • 9. 72% Improved team morale71% Faster time-to-market75% Increased productivity77% Improved project visibility84% Ability to change prioritiesBenefits of adopting agile:Source: VersionOne 6th Annual State of Agile Survey2
  • 10. experimentation > optimization3
  • 11. 3
  • 12. An experiment has a hypothesisfrom which the business can learnsomething meaningful.3
  • 13. Big DataBig TestingBigExperience3
  • 14. Big IdeasBig TeamBig DealBigTesting3
  • 15. Source: Marketing Leadership Council of Corporate Executive Board 20123
  • 16. Source: Marketing Leadership Council of Corporate Executive Board 20123
  • 17. 3
  • 18. 3
  • 19. specific > vague4
  • 20. 4
  • 21. 4
  • 22. 4
  • 23. 4
  • 24. ideal experience >= one page5
  • 25. REDACTEDREDACTEDREDACTEDREDACTED5
  • 26. 5
  • 27. 5
  • 28. 5
  • 29. 5
  • 30. 5
  • 31. beautiful > sloppy or dull6
  • 32. 6
  • 33. 6
  • 34. 6
  • 35. 6
  • 36. 6
  • 37. 6
  • 38. 6
  • 39. 6
  • 40. big picture > myopia7
  • 41. 7
  • 42. Source: Forrester Research7
  • 43. Thank you!http://ioninteractive.comReach me on Twitter: @chiefmartec