7 Reasons You Need Social Landing Pages

7 Reasons to add social networking features to your landing pages Kristina Allen Online Marketing Manager @allenkristina

In this deck we’ll explore... What is a social landing page 5 Reasons you need social landing pages Additional resources for learning more

What is a social landing page?

A social landing page is a page that a visitor arrives on from a social vehicle like Twitter, LinkedIn, Facebook, etc. OR A page that incorporates social elements like a product page that lets you “share” it or a blog page that lets you “like” it.

7 reasons you should add social features to your landing pages ...

1. Niche. Because niche-speciﬁc social networking can deliver value to your respondents, they will be inclined to view your brand more favorably in light of the beneﬁcial connections you’ve enabled for them.

2. Hook ‘em. Engaging respondents immediately after the click on an ad is one of the toughest challenges in post-click marketing. Social interactivity - particularly if it has a low-hurdle and promising upside - can be an effective hook to pull people into active participation with your marketing campaign.

3. Real-time feedback. Social interactions on your landing page are an excellent way for you to get real-time, qualitative feedback. Statistics such as bounce rates, conversion rate, segmentation, etc. show quantitative response, but social mechanisms let you hear ﬁrst-hand what people are thinking - even people who might

4. Referral traffic. Participants’ social networks become a vehicle for referral traffic as they share their discovery and related conversation with other potential prospects in their sphere of inﬂuence. This can be a force multiplier on your original advertising spend.

5. Demonstrate conﬁdence. You willingness to facilitate open discussions between your prospects and customers radiates a strong position of conﬁdence, signaling that you genuinely believe in what you do and are eager to talk about it and have others talk about it.

6. Open invitation. Social landing pages can also serve as your invitation into prospects’ social networks, a channel to develop relationships that can persist beyond the immediate topic.

7. Reassure prospects. Particularly when people are exploring new purchases or services -- which is typically how they arrive in one of your marketing campaigns -- they ﬁnd it reassuring to be able to talk with others in their shoes. Helping visitors help each other in this context can further your agenda.

A social landing page helps you build meaningful relationships with your visitors.

Additional Resources Top 10 Social Marketing Tips + Free White Paper on Social Landing Pages How are Landing Pages Like Social Media? (blog post) 5 Social Media Lessons for Paid Search Landing Pages (article)

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7 Reasons You Need Social Landing Pages

by ion interactive, inc. on Nov 16, 2010

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7 Reasons You Need Social Landing Pages — Presentation Transcript