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10 Tips for Creating High-Converting Landing Pages

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This presentation explores what a conversion-focused landing page is, why it is necessary to create them, and 10 tips for getting started. …

This presentation explores what a conversion-focused landing page is, why it is necessary to create them, and 10 tips for getting started.

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  • 1. 10 Tips for Creating High-Converting Landing Pages
  • 2. © i-on interactive, inc. All rights reserved • www.ioninteractive.com What is a conversion-focused landing page? 10 Tips for creating high-converting landing pages What’s Inside...
  • 3. What is a landing page? © i-on interactive, inc. All rights reserved • www.ioninteractive.com
  • 4. © i-on interactive, inc. All rights reserved • www.ioninteractive.com A landing page is technically any page a visitor lands on post-click. Typically, it is the page landed on after clicking an online ad. But it should be more than that.
  • 5. It should be conversion focused to increase the ROI of your online marketing campaigns. © i-on interactive, inc. All rights reserved • www.ioninteractive.com
  • 6. What is conversion-focused landing page? © i-on interactive, inc. All rights reserved • www.ioninteractive.com
  • 7. A landing page that matches user needs to specific actions that can be taken to fill those needs. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Download a white paper, submit a form, make a purchase, etc.
  • 8. 10 Tips for Creating High-Converting Landing Pages © i-on interactive, inc. All rights reserved • www.ioninteractive.com
  • 9. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Message Match • Your landing page copy should mirror the words and phrases used in your ad. • Make sure what the visitor clicked on is reflected very clearly when they land on your page. This is called a ‘scent trail’ and it helps reduce bounce rate by reinforcing the visitor is in the right place. 1
  • 10. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Relevancy • Just because your ad & page copy match doesn’t necessarily mean your page is relevant. • Make your page cohesive from the copy to the offer to the images. 2
  • 11. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Valuable • Is there a clear value proposition in your offer? • Use your landing pages to sell, not inform. • Don’t be afraid to make your pitch. • Tell people why it’s in their best interest to convert. 3
  • 12. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Above The Fold • Make sure your most important content is above the fold. That means copy, images and calls-to-action. • Put good stuff below the fold, but the best stuff high on the page. 4
  • 13. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Scannable • Don’t use long sentences, tons of bullets, lots of paragraphs - it’s hard for a visitor to read all of that! • Make sure it’s easy to scan the page and absorb the message. • Vary the length of your sentences, use bullets and make sure paragraphs are short. 5
  • 14. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Visually Actionable6 • At a quick glance, it should be very clear what the key action is on the page. What does the page want the visitor to do? Pick up the phone? Fill out a form? Click a button? • Make sure your page is very obvious and very actionable. It should visually compel the visitor towards the desired action.
  • 15. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Distraction Minimized • Edit, edit, edit. Get rid of unnecessary copy, graphics and especially links. • Every element of your page should be increasing your odds of conversion. No exceptions. • Get rid of the unrelated calls-to-action, superfluous graphics and everything else questionable. 7
  • 16. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Easy To Convert8 • Make sure your conversion is clear and easy to act upon, whether it is picking up the phone, making a purchase, or filling out a form. • Make your phone number easy to see • Make add to cart simple • Only ask for the information you really need • Eliminate hurdles to conversion.
  • 17. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Feels Good • Take a gander at your page. Ask others to look at it too. Does it make the visitor feel good? How good is your page compared to your competitors? • Don’t neglect the ‘feel good’ factor - even landing page visitors want great experiences! 9
  • 18. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Tested & Optimized8 • Landing pages are the perfect place to test - copy, images, offers, layouts, forms. • You name it, you can test it. • Without testing you are leaving conversions on the table by playing the guessing game.
  • 19. And that is how you start creating really high-converting landing pages! © i-on interactive, inc. All rights reserved • www.ioninteractive.com
  • 20. © i-on interactive, inc. All rights reserved • www.ioninteractive.com We help brands create effective landing pages. 90% of our customers report positive ROI. Find out more: http://www.ioninteractive.com
  • 21. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Thank you! @ioninteractive info@ioninteractive.com