Cypress is a very interesting company that has two important products: CapSense and PsoC. The staff knows this well, as well as the competitors:
Quantum , IDT and Synaptics regarding CapSense capacitive sensors.
Microchip , Atmel and Freescale regarding the micro, to whom Cypress replies with PSoC.
Besides in the video you will also see the SuperSync Cypress memories performances compared to the Samsung ones...