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TVEverywhere.<br />Television Just Isn’t Television Any More....<br />
What The Heck Am I Doing Here On A Friday Afternoon ?<br />
TVEverywhere.<br />TV Everywhere is a company focused on investment in the future of television<br />We believe that this ...
...Where We’ve Come From<br />Four channels<br />One screen<br />Linear programming<br />
Where We’re Going To...<br />From the living room to every room<br />From sociable viewing to individual viewing to social...
Online TV Just Keeps On Growing<br />Homes with Internet TV watch it 32% of the time<br />iPad users spend 3x more time wa...
Changing Carriage<br />Analogue Broadcast<br />Digital Broadcast<br />IP carriage – Unicast, Multicast<br />White Space Br...
Changing Screens<br />Larger screens<br />Mobile Projectors<br />3D screens<br />
Changing Audiences<br />Any time, any place, any device<br />Two screen consumption<br />Interactive viewing<br />Global t...
Changing Experience<br />Live<br />Scheduled<br />Download<br />On Demand<br />Always Available<br />User Generated<br />S...
Changing Production<br />User generated<br />Crowdsourced productions<br />Machinima<br />Sponsor driven production<br />
Changing Industry Players<br />The New Broadcasters<br />Broadband Providers<br />Hardware Manufacturers<br />Sports Feder...
Geography<br />Why YouTube Doesn’t Work<br />
Clicky pointy is great for web, but bad for TV<br />
Global Tribes and why media buying doesn’t work<br />
Local Delivery, Local Budgets<br />
Becomes Global Delivery, with, er... Local Budgets<br />
Behavioural Targeting Lacks Brand Building Impact<br />v.<br />
Why Every Client Deserves Their Own Online TV Channel<br />
Cost effective – a TV channel for under £10kWidespread reach – 80% of internet users watch video onlineTargeted – can be t...
It’s Not Just Broadcasters Who Can Launch Channels Now<br /><ul><li>Engaging
Emotional
Memorable
Flexible
Brings ideas to life</li></li></ul><li>Setup A Channel In An Hour<br />
Land Rover<br />
Channel Costs<br /><ul><li>Technology Platform
Bandwidth
Content
Produce own
Buy in
Repackage
User generated
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Television just isn’t television any more

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Transcript of "Television just isn’t television any more"

  1. 1. TVEverywhere.<br />Television Just Isn’t Television Any More....<br />
  2. 2. What The Heck Am I Doing Here On A Friday Afternoon ?<br />
  3. 3.
  4. 4. TVEverywhere.<br />TV Everywhere is a company focused on investment in the future of television<br />We believe that this will increasingly be based on delivery over IP with the development of social television in a very cluttered distribution environment<br />We establish, invest in and develop companies which will support the next generation of media and television companies<br />Our Companies<br />
  5. 5. ...Where We’ve Come From<br />Four channels<br />One screen<br />Linear programming<br />
  6. 6. Where We’re Going To...<br />From the living room to every room<br />From sociable viewing to individual viewing to social viewing<br />From one screen to two screens<br />
  7. 7. Online TV Just Keeps On Growing<br />Homes with Internet TV watch it 32% of the time<br />iPad users spend 3x more time watching video than laptop users<br />Source: ComScore<br />
  8. 8. Changing Carriage<br />Analogue Broadcast<br />Digital Broadcast<br />IP carriage – Unicast, Multicast<br />White Space Broadcasting<br />
  9. 9. Changing Screens<br />Larger screens<br />Mobile Projectors<br />3D screens<br />
  10. 10. Changing Audiences<br />Any time, any place, any device<br />Two screen consumption<br />Interactive viewing<br />Global tribes<br />An audience of one<br />
  11. 11. Changing Experience<br />Live<br />Scheduled<br />Download<br />On Demand<br />Always Available<br />User Generated<br />Short Form<br />Long Form<br />
  12. 12. Changing Production<br />User generated<br />Crowdsourced productions<br />Machinima<br />Sponsor driven production<br />
  13. 13. Changing Industry Players<br />The New Broadcasters<br />Broadband Providers<br />Hardware Manufacturers<br />Sports Federations<br />Retailers<br />Content<br />Hardware<br />Network<br />
  14. 14. Geography<br />Why YouTube Doesn’t Work<br />
  15. 15. Clicky pointy is great for web, but bad for TV<br />
  16. 16. Global Tribes and why media buying doesn’t work<br />
  17. 17. Local Delivery, Local Budgets<br />
  18. 18. Becomes Global Delivery, with, er... Local Budgets<br />
  19. 19. Behavioural Targeting Lacks Brand Building Impact<br />v.<br />
  20. 20. Why Every Client Deserves Their Own Online TV Channel<br />
  21. 21. Cost effective – a TV channel for under £10kWidespread reach – 80% of internet users watch video onlineTargeted – can be tailored to specific audiencesRegular contact point – provides multiple message opportunitiesMeasurable – detailed, accountable metricsInteractive – opportunities for call to actionEffective – 8% ecomm video ads v 0.2% for banners<br />
  22. 22. It’s Not Just Broadcasters Who Can Launch Channels Now<br /><ul><li>Engaging
  23. 23. Emotional
  24. 24. Memorable
  25. 25. Flexible
  26. 26. Brings ideas to life</li></li></ul><li>Setup A Channel In An Hour<br />
  27. 27. Land Rover<br />
  28. 28. Channel Costs<br /><ul><li>Technology Platform
  29. 29. Bandwidth
  30. 30. Content
  31. 31. Produce own
  32. 32. Buy in
  33. 33. Repackage
  34. 34. User generated
  35. 35. Promotion/Audience Building</li></li></ul><li>What Works<br />Live, events, occasion<br />Premium, unusual<br />Regular, predictable events<br />Integrated campaigns<br />
  36. 36. What Doesn’t Work<br />One offs<br />“Build it and they will come”<br />Poor content<br />Lack of ‘social’ aspect<br />
  37. 37. Video Campaigns...<br />Video<br />+<br />VZPlugins<br />Online channels<br />Mobile channels<br />Closed circuit channels<br />Video marketing<br />Syndicated video<br />Video Mashups<br />Video SEO<br />
  38. 38. Giralda TV<br />One weekend<br />1.6 m unique viewers<br />750k Facebook posts<br />1.2m tweets<br />
  39. 39. Jeep<br />+<br />Deal with Professional Windsurfers’ Association<br />Buy guaranteed media<br />Syndicated programme<br />Live web and mobile coverage<br />=<br />plus<br />
  40. 40. SonyEricsson<br />Launch of T310 with Tony Hawk game<br />Packaged special skatebaord features<br />Mobile video, longer online video<br />Supported by traditional media buy<br />
  41. 41. What The Heck Is Social TV ?<br />
  42. 42.
  43. 43. TVEverywhere.<br />Television Just Isn’t Television Any More.... Is It ?<br />www.tveverywhere.co.uk<br />
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