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Media By Definition
 

Media By Definition

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Presentation by Iolo Jones at Media by Definition conference June 2009

Presentation by Iolo Jones at Media by Definition conference June 2009

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    Media By Definition Media By Definition Presentation Transcript

    • Media by Definition
      Iolo Jones
      CEO, TV Everywhere
    • The technology landscape is becoming every more complex
      Social TV > Fragmented TV > Networked TV
      From a few channels to hundreds of channels to millions of channels
      Fragmentation
      More devices
      ‘MeTV’ – TV Everywhere
      Shift in the balance of power, e.g. Hulu, Samsung
      In an always-on age, what is content ?
            
    • Increasing opportunities for secondary rights markets
      Linear deal > Formats > Exploiting complex markets
      The long tail hasn’t been profitable to date
      But will need to be in future
      Importance of primary markets for secondary rights and secondary markets for primary rights
    • The New Rights Markets
      Simple sell > Complex sell
      Formats
      Co-production
      ‘360’ – related websites, publications, network services
      Licensed products
      Advertising & sponsorship rights
      Complex distribution patterns
      Complex monetization models - £ > p
    • The failure of DRM
      Open Market > Restricted Market > Measured Market
      Restricting content hasn’t worked (with a few exceptions)
      Tracking has become more important than policing
      The market works against DRM
      Lessons from music
      Requiring a fundamental shift in business models
    • Watermarking & centralised hosting
      Physical > Download > Always on
      The ability to control distribution centrally
      Requires ‘always on’ streaming
      e.g. Bundling music with mobile phones
      e.g. Digital cinema distribution
    • Towards an online rights marketplace
      Rights markets are highly inefficient
      Almost no rights are traded online
      More important in ‘self-funding’ environment
      Fragmented market requires wider distribution to achieve profitability
      Opening new, unexploited markets
      Automating otherwise unprofitable sales
    • The future - consumer aggregated buying
      Consumers use network effect to buy rights
      e.g. Expatriates group to buy rights to sporting events
      Might spin off social networks, e.g. Facebook
    • Trends
      Production costs will need to be covered by multiple income streams
      Formats, licensing and spin-offs will become far more important
      A gradual move to online distribution (from marketing to display)
      Less revenues from more sources
      Rights will need to be actively managed using sophisticated tools