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  • 1. A guide to live in Gyeongsang province of Korea AguidetoliveinGyeongsangprovinceofKorea
  • 2. ∷Publisher The European Union Chamber of Commerce ∷Editor in Chief Jean-Jacque Grauhar ∷Managing editor Ji-won Yoon ∷Assistant So-young An, Sung-jin Kim, Jun-woo Jang ∷Copy editor Marina Payen ∷Copyright by ∷Designed by ∷Photographe by Copyright ⓒ 2010 by EUCCK Many thanks to our advertisers ∷Main Office Seoul Office Office Address : 21st Floor, Hotel Kukdo, #310 Euljiro 4-ga Jung-gu, Seoul 100-849 Tel : 82. 2. 725. 9880~5 Fax : 82. 2. 725. 9886 E-mail : ∷Busan Office Office Address : B2 Floor, Paradise Hotel(Main Bldg.) 1408-5, Jung-dong Haeundae-gu, Busan 612-846 Tel : 82. 51. 744. 6711~3 Fax : 82. 51. 744. 6714 E-mail : ∷Paris Office Office Address : 10 rue Pergolèse, 75016 Paris, France Tel : 33. (0)1 45. 01. 91 60 / 62 Fax : 33. (0)1 45. 91. 61 E-mail : Website :
  • 3. A guide to live in Gyeongsang province of Korea
  • 4. of the Executive Management Group are held monthly and cover the following matters : ▶ Supervision of the daily operation of the Chamber ▶ Review of the Chamber’s financial statements and proposed annual budget ▶ Screening of membership applications ▶ Drafting of Proposals to the Board of Directors ▶ Planning of activities ▶ Supervision of committees activities SECTORIAL COMMITTEES The committees are the backbone of the Chamber. Each committee develops the ideas and values that establish the EU Chamber’s overall position on relevant matters within different industrial fields. Position papers from each committee are compiled into booklet entitled “Market Access Issues” (previously “Trade Issues & Recommendations”). This document of the Chamber is circulated among Government administrations and related organisations in Korea and the EU. The EUCCK’s Market Access Issues booklet also serves as a working tool for EU officials in Brussels in their preparation for official meetings with the Korean Government. Once released, this document is reviewed by relevant departments of the Korean Government under the supervision of the Ministry of Foreign Affairs and Trade (MOFAT) as well as the Ministry of Strategy and Finance (MOSF) who then provide the Chamber with a “Government Answer” to our booklet. This official answer is then reviewed by the various sectorial committees and is used as a basic document for the drafting of the following year’s EUCCK Market Access Issues & Recommendations Booklet. Both EUCCK and MOFAT documents are widely distributed and can be downloaded on the Chamber’s website ( As of January 2010, the list of the 28 Sectorial Committees is the following: 1. Aerospace & Defence Committee 2. Automotive Committee 3. Auto-Parts Committee 4. Banking Committee 5. Beer Committee 6. Brand Protection Committee 7. Capital Markets Committee 8. CFO Committee 9. Chemicals & Crop Protection Committee 10. Cosmetics Committee 11. Culture & Tourism Committee 12. Energy & Environment Committee Engineering Energy Sustainable Construction 13. Fashion & Textiles Committee 14. Food & Beverages Committee 15. Heavy-Duty Commercial Vehicles Committee 16. Health-Care Committee Medical Devices Pharmaceuticals 17. Human Resources Committee 18. Insurance Committee 19. ICT Committee 20. Legal Services Committee 21. Logistics & Transportation Committee 22. Marine & Shipbuilding Committee 23. North Korea Committee 24. PR & Marketing Committee 25. Real Estate Committee 26. Taxation Committee 27. Technology & Innovation Committee 28. Wine & Spirits Committee EBO NETWORK EUCCK is a member of the European Business Organization (EBO) Network created between representatives of EU business associations in non-EU countries and specific interest groups BACKGROUND The European Union Chamber of Commerce in Korea (EUCCK) was formed by a group of individual business executives from various EU companies based in Korea with initial financial support from the European Commission in February 1986. The purpose of the Chamber is to help in any possible way to develop trade, commercial and industrial relations between Europe and Korea. The Chamber paves the way for and fosters contacts between interested business circles of the 27 EU member states and other European countries and the Korean peninsula. The European Union Chamber of Commerce in Korea, a non-profit organisation, is made up of 830 members from the European, local and international business community. OBJECTIVES The overall objective of the Chamber is to achieve reciprocal treatment for EU businesses in Korea and Korean businesses in the EU. In order to achieve this general objective, the Chamber has the following specific aims : ▶ To provide its members with general information regarding any developments that may influence their operations in Korea. ▶ To coordinate discussions among its members in addressing common problems and opportunities regarding their business activities in Korea. ▶ To maintain contacts with high ranking Korean government officials from key ministries as well as other government administrations, local business associations and other lobbying groups to confront the respective Government officials with problems encountered by Members and to recommend changes in the regulations to the appropriate authorities, while monitoring changes in the related legislation. ORGANISATION 01. General Set-Up of the Chamber The EU Chamber is managed by the Board of Directors with one representative from each EU member country having at least one full Member of the Chamber in Korea. Members of the Board of Directors should be EU nationals and their nomination should be decided by a simple majority vote from amongst the full members of companies representing the relevant country. The Chamber’s strategic developments are managed by a full-time Secretary General assisted by a Deputy Secretary-General in charge of the day to day activities of the Chamber. The offices of the Chamber are located in Seoul (Head office) and Busan (Busan office). In addition, EUCCK has a Liaison Office in Europe called EACA (Europe-Asia Cooperation Agency). 02. The Executive Management Group(EMG) Members of the EMG include the President, Vice-Presidents, Treasurer, Secretary-General, and members from the Board of Directors or Chairmen of the Working Committees. Meetings THE EUROPEAN UNION CHAMBER OF COMMERCE IN KOREA About EUCCK About EUCCK
  • 5. from the European Commission. The main objective of this group is to promote exchanges of views between these associations and their host countries and to establish closer relationships between the Commission services and these organizations, raise awareness on EU policy priorities and activities and improve the basis for further development and implementation of EU policies. The EBO Network which extends in more than 20 countries over 4 continents (Asia-pacific, Europe, Australia and the Americas) aims at providing a lobbying, information and networking platform for European businesses worldwide: The EBO network has a very strong presence in the Association of Southeast Asian Nations (ASEAN), with member chambers in Indonesia, Malaysia, Philippines, Singapore and Vietnam. In addition, a European Chamber has just been established in Thailand recently. EUCCK MEMBERSHIP TYPES EUCCK memberships are offered to representatives of business enterprises or organisations who have an interest in EU-Korea relations. Only one representative per organization can be nominated as EUCCK member. However, other staff members of the same organization can join as alternate members. Full Members Full members may be the representative of business enterprises or organizations legally registered in Korea which are; Fully owned by an organization and/or a business enterprise domiciled in the EU; Registered in Korea as joint-venture partnerships or companies with the majority of their equity owned by organizations domiciled in the EU. Asscociate Members Associate Members may be the representative of business enterprises or organisations legally registered in Korea which are: Joint-venture partnerships or companies with less than fifty (50) percent of their equity owned by organizations domiciled in the EU: Majority or fully owned by organizations domiciled in European countries which are not members of the EU. Local Members Local Members may be the representative of business enterprises or organizations legally registered in Korea which are: Local Members may be business enterprises or organizations legally registered in Korea which are: Fully owned by Korean individuals organizations or entities; Joint-venture partnerships or companies with the minority of their equity owned by organizations domiciled in European countries which are not EU. Alternate Members Alternate members are colleagues of Full, Associate or Local member who can fully act as members. To become an Alternate member, one should get approval of the EUCCK members from their company. About EUCCK A Devotion For Your Immagination Make Memories Take a Rest Meet the World Achieve Success EBO member EU member state
  • 6. EUCCK INDEX 013 EUCCK INDEX012 TIP 1 Korea 016 Busan 017 Language 020 Books 022 Different Folks Different Strokes 023 Know Korea Feel at home Enjoy and have fun Listen to the real stories TIP 2 Immigration - Legal Guide 028 My Home in Busan 030 Easy access to Medical services 038 Enjoy your Beauty and health Services 042 Communication to the World 044 Transportation at your convenience 049 TIP 3 Food 058 Shopping 068 Leisure 076 Culture centers 079 Travel 084 TIP 4 Paul Norton 090 Leo Tonidandel 098 Auli Hiltunen 100 Calum Traynor 108 Konstantin Tchetchine 120 Roger Böger 126 Ulrik Frorup 132 Terje Lillenes 140
  • 7. EUCCK TIP1 KNOW KOREA 015 EUCCK TIP1 KNOW KOREA014 TIP 1 Korea 016 Busan 017 Language 019 Books 021 Different Folks Different Strokes 022 Know Korea
  • 8. EUCCK TIP1 KNOW KOREA 017 EUCCK TIP1 KNOW KOREA016 The Korean peninsula is located between the Chinese mainland and Japan. Its overall length from north to south is approximately 1,000 km while its narrowest point stretches 216 km. 70% of the peninsula is covered by hills. Only 20% of the total surface can be used for agricultural purposes. It faces the sea on the eastern, southern and western sides. The Korean peninsula is divided just slightly north of the 38th parallel into two countries: the Republic of Korea (South Korea) and the Democratic People’s Republic of Korea (North Korea), which are separated by the Demilitarized Zone (DMZ). South Korea consists of nine provinces (do), its capital Seoul and six metropolitan cities: Busan, Daegu, Incheon, Gwanju, Daejeon, and Ulsan. In total, there are 77 cities (si) and 88 countries (gun). Busan, formerly spelled Pusan is South Korea's second largest metropolis after Seoul, with southeastern most tip of the Korean peninsula and faces the Korea Strait. The most densely built up areas of the city are situated in a number of narrow valleys between the Nakdong River and Suyeong River, with mountains separating some of the districts. Administratively, it is designated as a Metropolitan City. The Busan metropolitan area is divided into 15 major administrative districts and a single county. People from Busan are called Busanians. Busan was the host city of the 2002 Asian Games and APEC 2005 Korea. It was also one of the host cities for the 2002 FIFA World Cup, and is a center for international conventions in Korea. On November 14, 2005, the city officially announced its bid to host the 2020 Summer Olympics Games. Korea Busan
  • 9. EUCCK TIP1 KNOW KOREA 019 EUCCK TIP1 KNOW KOREA018 Foreign population According to a study conducted by Busan City Government, one in a hundred Busan citizens are now expected with Busan’s foreign population, reaching 40,913 (21,741 men and 19,172 women), or 1.2 percent of the city’s 3,555,949 people. That figure represents an increase of 7,721, or 23.3 percent, when compared with the same period 2009. Of the total foreign population, 33,446 are residents. Of that group 15,583 are here on work visas, 5,597 are married to Koreans, 5,819 are students, 1,311 are Koreans from overseas and the remaining 5,136 are here for miscellaneous reasons. The increase in the expected population is of interest to demographers as the native population of Busan has been on the decrease for the past several years. Business environment Regional GRDP : US $50 billion Major Industries: Port Logistics, Auto Parts & Material, Film, IT, Tourism/Convention World’s 5th Largest Container Port -13.26 million TEUs handled in 2007 -27 berths 2010, 24 additional berths by 2015 -75% of container cargo in & out of Korea Center of Korea’s Southeastern Economic Belt Location of World’s leading industries Shipbuilding : 6 shipbuilders, 50% of national output Ship parts : 600 + manufacturers, 90% of national output Automobile : 45% of national output Machinery : 40% of national output Choryang 1-dong Dongsam 1-dong Daeyun 3-dong Yongdang-dong Gamman 1-dong Gupo 3-dong U 1-dong Jung 1-dong Hadan 2-dong Sinpyung 1-dong Jangrym 1-dong Dadae 1-dong Guemsa-dong Jangjeon 1-dong Noksan-dong Guebup-dong Gamjeon-dong Jurye 2-dong Hakjang-dong Jungkwan-myeon 615 467 456 425 398 384 406 331 373 712 701 866 330 678 3,093 785 377 394 671 554 281 235 274 243 152 169 214 181 199 572 570 690 172 386 2,884 383 284 200 557 476 334 232 182 182 246 215 192 150 174 740 131 176 158 292 209 402 93 194 114 78 Districts with Foreigners (more 300 people) Number of Foreigner in Busan Total Male Female ※source : Busan Metropolitan city, 2009
  • 10. EUCCK TIP1 KNOW KOREA 021 EUCCK TIP1 KNOW KOREA020 Busan Dialect Busan dialect is one of the most famous and popular Korean dialects. Comparing a Korean dialect to standard Korean might be able to help you understand how Korean is correctly pronounced and give you clear vision of Korean intonation! Busan dialect maintains a trace of Middle Korean: the grammar of the dialect distinguishes between a yes-no question and a wh-question, while Standard Modern Korean does not. With an informal speech level, for example, yes-no questions end with “-a” and wh-questions end with “-o” in Busan dialect, whereas in standard speech both types of questions end in either “-I” or “-eo” without a difference between the types of questions. Language Korean Language The Korean Language is classified as a member of the Ural-Altaic family. Other members of this family include the Mongolian, Finnish and Hungarian languages. Until the early 1400s, most documents were written in classical Chinese characters, which only the educated people could read and write. King Sejong, the 4th ruler of the Joseon Dynasty (1392-1910), set up a special committee of scholars in 1443 to create a new writing system specifically suited to the Korean Language. The outcome was the phonetic alphabet called Hangul with 10 vowels and 14 consonants. The Hangul Character The symbols are combined into blocks, each one representing a single syllable. Each syllable must start with a consonant although the letter “iung” (O) is silent in the initial position. Text is arranged either in the traditional vertical fashion, with columns reading from right to left, or in the more commonly used modern form of rows reading left to right. When speaking Korean, one uses formal or informal words and phrases, depending on the situation and the person to whom he or she is talking. Informal speech is used with children and close friends whereas formal speech with elders or with those of higher social positions. Learning even a rudimentary level of Korean can improve your quality of life and help you to better understand Korean people and their culture Korean Classes in Busan Telephone E-mail chaqroad international 051-510-1984 051-200-6342 051-629-6907 051-999-5755 051-320-2092 051-640-3384 Pusan National University Donga University Pukyong National University Silla University Dongseo University PUFS Organizer Name Website dongseo_home/2010/eng/ sub01.html International Language Institute Office of External & International Affairs Office of International Relations Korean Language Education Center Center for International Exchange & Cooperation Center for Korean Language & Culture Education Pusan National University Silla University Dongseo University PUFS Donga University Pukyong National University
  • 11. EUCCK TIP1 KNOW KOREA 023 EUCCK TIP1 KNOW KOREA022 Books Doing Business in Korea : An Expanded Guide Author : Thomas L. Coyner with Song-Hyon Jang Publisher : Seoul Selection Korea Unmasked :In Search of the Country Author : Rhie Won-bok Publisher : Gimm young international The Rough Guide to Korea Author : Norbert Paxton Publisher : Rough Guides Reisegast in Korea (GE) Author : Aarau/Hur Publisher : Iwanowski Culture shock! Korea : a guide to customs and etiquette Author : Ben and Sonja Hur Publisher : by Times Books International Beruflich in Suedkorea (GE) Author : Bruech/Thomas Publisher : Vandenhoeck & Ruprecht Facts about Korea (several languages) Author : Korean Overseas Information Services Publisher : Korean Overseas Information Services Korea und ich Author : Jonas Ley Publisher : Edition Peperkorn Lonely Planet (Korea) Author : Simon Richmond, Yu- Mei Balasingam chow, Cesar G. Soriano, Rob Whyte Publisher : Lonely Planet Lonely Planet (Seoul) Author : Simon Richmond, Yu- Mei Balasingam chow, Cesar G. Soriano, Rob Whyte Publisher : Lonely Planet Dynamic Busan Busan Life: http Seoul Selection Busanhaps Busan Transportation Corporation english/ Royal Asiatic Society Korea Branch USEFUL WEBSITE Don’t take it the wrong way : Many Koreans use middle finger to point. #01 EUCCK member’s Pick EUCCK member’s Pick
  • 12. EUCCK TIP1 KNOW KOREA 025 EUCCK TIP1 KNOW KOREA024 #02 #03 #04 #06Call an elder person by first name and put your hands in pockets while taking. You will be labelled ‘disrespectful.’ Scissors for every cutting job? Many Korean BBQ restaurants use scissors to cut meet and vegetables. It’s an expression of good friendship and fun, not of sexual orientation. Some personal questions are just routine for Koreans who are eager to practice their English. #05 A “shocking” commonplace : Female janitors clean the men’s room while men are using it.
  • 13. EUCCK TIP2 FEEL AT HOME 027 EUCCK TIP2 FEEL AT HOME026 TIP 2 Immigration - Legal Guide 028 My Home in Busan 030 Easy access to Medical services 038 Enjoy your Beauty and health Services 042 Communication to the World 044 Transportation at your convenience 049 Feel at home
  • 14. The required documents are as follows: �Alien registration form �Passport �School certificate statement of employment �3 recent photographs (Passport-sized) The Immigration Office requires approximately 7~10 business days to process the application. The applicant must leave his or her passport at the Immigration Office during this time and return when the application is completed. Applicants must also get fingerprinted. Extension of Sojourn If you are required to extend your stay, you must go to the Immigration Office. It takes about a week to make the extension. The required documents are: �Application of Permission for Extension of Stay �Passport �Foreign Registration Card (If applicable) �Attached Documents per Status of Stay Moving with an Animal All animals (and animal products) entering Korea should be accompanied by valid certificates issued by the country of origin. Usually, most of them will have to spend a few days in quarantine at the airport. For details, please contact the airline that is transporting your animal. You can also contact the National Veterinary Research and Quarantine Service ( EUCCK TIP2 FEEL AT HOME 029 EUCCK TIP2 FEEL AT HOME028 Immigration- Legal Guide Visa issuance procedure 1. Where to apply for visa issuance A visa is issued at a Korean Embassy or Consulate appointed by the Minister of Justice of Korea. ※In special cases, you may apply for a visa at the Immigration office after receiving a certificate of visa issuance approval. 2. Required Documents Passport, visa issuance application form and other documents required by the applied visa status. ※Submit certificate of visa issuance approval, too, if necessary. 3. General visa issuance flow When applying for a Korean visa, a foreigner must identify the status of stay appropriate for the purpose of his/her entry and submit the required documents to the Korean Embassy or Consulate. For visas an ambassador or consul is not authorized to issue applicants need to request approval by the Minister of Justice. For visas where the issuance is entrusted to the Embassy or Consulate, the ambassador or consul can issue them at their discretion. A visa specifying the applicant’s status of stay, expiration date, etc. is attached to the applicant’s passport and granted to the applicant. ※Make sure all the information on your visa is correct before entry. Alien Registration Every foreigner with a long-term visa and planning to stay in Korea for more than 90 days must report to the Immigration Office and apply for a Certificate of Alien Registration within 90 days from arrival. Hikorea Korea Immigration Service National Veterinary Research and Quarantine Service Incheon Airport National Quarantine Station Gimhae Int'l Airport USEFUL WEBSITE
  • 15. EUCCK TIP2 FEEL AT HOME 031 EUCCK TIP2 FEEL AT HOME030 be used as office space, but more often as apartments. Newer officetel buildings design their units specifically for housing. 5. Furnished condominium Furnished condominium is just launched residential type in Busan from 2 years ago. It is basically furnished for tenants; sofa set, bed and bedding, dining table set, kitchen appliances and TV etc. Residential Areas Many foreign expats living in Busan prefer the Haeundae district since the area is located near to the beach and is developed as modern city. Furthermore, international school is one of the major reasons. The other popular areas are Gwangan-li, Seomyeon, Dadae-po etc. according to their individual personal reason (normally for near location to work). Recently there are more and more foreigners who have related business to many companies in western Busan such as Noksan, Shinpyong, New Port and Myong-ji. 1. Haeundae Haeundae is composed of new town and old residential area. This area lies in the southern shadow of Mt. Jang, one of the tallest peaks in Haeundae-gu, to the north, and is bounded in the south by Haeundae train station. In this district, there are the International Foreign School of Busan and the Busan Foreign School for expatriates. Type of housing in Busan There are many types of housing in Busan and international residents are advised to go and see the residence and its neighborhood before signing any contract. Houses and villas are often rented with a fully equipped kitchen, washer and air-conditioning system. Different types of housing include: 1. Apartment Apartment in Busan, usually guarded by private security persons, comes with parking, gardens and play areas for children. Buildings usually have more than 10 stories and are arranged in large multi-structure complexes. Most of EUCCK Busan members live in apartments. 2. Villa (low-rise) Villas are constructed on large lots and are more relaxed than large apartment complexes. They usually have 3 or 4 stories and come with parking, gardens and some have play areas for children. 3. Private house Private house is very rare to find in Busan because the city focused on building up high-rise apartments. Most remained private houses are very small or old. 4. Officetel Officetel apartments are units in larger buildings which can My Home in Busan
  • 16. EUCCK TIP2 FEEL AT HOME 033 EUCCK TIP2 FEEL AT HOME032 2. Dalmaji Dalmaji is very familiar residential area among foreigners living in Busan. In Dalmaji hill area, most of residential housing type is 3- or 4-story villa(so called Condo), and there are many spacious villas for families who need bedrooms over 3 and wide living room. 3. Marine City Marine City (Suyeong-Man) is modernized and urban complex that has been developed by the Busan City’s Plan. In this complex, most of apartments and residential buildings are brand new. Not only for residential buildings, also there are many commercial facilities such as department stores, convention centers and hotels as well. 4. Centum City Centum city is Busan’s a major multi-project of urban development in Haeundae-gu. This site is at the westernmost area of Haeundae-gu in U1-dong. The site was originally the place of Suyeong airport, the former airport of Busan. Centum City is composed district by government for mixed concept to residential, commercials and IT industrials etc. For international business, this complex supports all kinds of environment like apartments, business office buildings, BEXCO (Convention center), hotels and big shopping malls. 5. Seomyeon Seomyeon is the new downtown adorned with numerous cafés, bars, restaurants and markets as the busiest street of Busan. Seomyeon is an ideal place to check out the active night life with lots of street food. Combining both traditional markets with big department stores, Seomyeon is a hub for shopping enthusiasts. 6. Gangseo-gu Gangseo-gu is one of the potential area for expats due to various Industrial Complex such as ‘Noksan’ and ‘Myeongji’ areas. Gangseo-gu borders along the main Nakdong River and the Western Nakdong River, which constitutes its tributary, and forms the western part of the greater Busan area. The Gimhae Airport, a gateway to Busan, is situated in the district, and the Namhae Freeway and the Local Namhae Freeway run through it. To the east of the Nakdong River
  • 17. EUCCK TIP2 FEEL AT HOME 035 EUCCK TIP2 FEEL AT HOME034 is found Buk-gu, Sasang-gu, and Saha-gu, to the west of it are Gimhae City and Jinhae City, and the Southern Coast unfolds to the south of the district. Home rental For a foreigner wishing to rent a house, it is advisable to seek the assistance of a real estate agent. There are different types of payment methods for leasing a house in Busan. Rental type 1 (Deposit payment ) One half or more of the value of the house is deposited with the owner for the term of the lease. There are no monthly payments. This deposit is returned upon termination of the lease. Basically the contract bottom period is 1 year. Rental type 2 (Monthly rent) Ten to twenty times of the amount of the monthly rental fee is deposited for the term of the lease as key- money. Monthly rental fee is paid to the owner. The key- money deposit is returned to the tenant upon termination of the lease. Rental type 3 (Lump Sum) The monthly rental fee should be paid in advance for the entire lease term. The lease is often 24 months for a villa and 36 months for a house. There will be a breaking clause of 18 or 24 months depending on the length of the lease. However, these lease terms are getting shorter. The longer the term of the lease, the better the price is for negotiation. No deposit is required. Waste Management Waste disposal services are important to the environmental preservation of Busan. With the regulations established for a Volume Rate System in force in 1995, all homes and businesses are required to buy standardized bags for disposing of the wastes. These bags must be tied before disposal. The standardized bags can be bought at any neighborhood stores or supermarkets. Used fluorescent lamps, broken glass, and leftovers from housing repairs and gardening should be broken into smaller pieces before placing them into sturdy bags. The sturdy bags should then be placed into the standardized bags. For general waste, you can easily purchase designated waste bags from any convenient store and tie them before throwing away. List of Moving Companies The following companies are all members of the EUCCK Allied Pickfords Asian Tigers Transpack International Company Ltd. AGS Four Winds Korea Tong-In International Moving.,Ltd UTS/Worldwide Movers Korea 02. 796. 5961 02. 3489. 2500 02. 333. 7747 02. 385. 7551 02. 795. 2604 Name Tel E-mail Website Real estate agency in Busan (English available) Pale de Real estate Consulting Saetbyeol certified real estate agency Aram certified real estate agency YES certified real estate agency Pale De CZ Condo 1F, 1224-2 Jung-dong Haeundae-gu, Busan, Korea Sinseong 112, 1271,Jwa 3-dong, Haeundae-gu, Busan Shopping center 204, Daewoo apartment, 1288-2 Geoje 2-dong, Yeonje-gu, Busan 312-33, Jeonpo 1-dong, Busanjin-gu, Busan 051. 731. 7114 011. 585. 8925 016. 570. 2375 010. 9901. 5057 051. 747. 7333 051. 744. 4447 051. 507. 0049 051. 908. 8031 Address Tel Fax EUCCK member’s Pick Name
  • 18. EUCCK TIP2 FEEL AT HOME 037 EUCCK TIP2 FEEL AT HOME036 Food wastes are recycled as animal feed or compost so you must check there is no vinyl or plastic in the waste. This should be thrown away separately through food containers near your district. �At apartments or villas, they have their individual containers. For more information regarding waste management in Busan, refer to Housekeeping & Babysitting Services Real estate agencies can often help you to find domestic helpers. There are many domestic helpers from the Philippines who can speak English. If you employ a foreigner, it is however, strongly recommended to check that the person has a valid working permit. Some companies also recently specialized in providing domestic helper services. 1. Busan YWCA Busan YWCA provides social services such as Housekeeping(‘Dolbomi program’) & Babysitting Services(only Korean service). For using this service, you first need to pay KRW 30,000 for annual membership. According to the size of your house, the service fee varies. [How to use ‘Dolbomi program’ (Housekeeping) ] After deposing annual membership fee (KRW 30,000), call or visit Busan YWCA. - Address : 1464-3, Jwa 1-dong, Haundae-gu, Busan Tel : 051. 701. 2431~2 (Mon-Fri: 9:00-18:00) 2. H&S Korea(Help and Service) Korea H&S Korea provides various English available services for foreigners in Korea(housekeeping, babysitting, nursing assistance, maternity help, party assistance, study guide, etc.). - Address: 638 Paradise B/D 2F, Hanmam-dong, Yongsan-gu, Seoul Online flea market H&S Korea (Help and Service) Korea Busan YWCA Busan International Women Association (BIWA) USEFUL WEBSITE KRW 50,000 KRW 35,000 KRW 45,000 KRW 30,000 All day (8 hours) 09:00~17:00 Half day (4 hours) 14:00~18:00 Service Charges (1pyongis3.3sqm) Below 45 pyong Beyond 45 pyong extended Add. KRW 5,000
  • 19. EUCCK TIP2 FEEL AT HOME 039 EUCCK TIP2 FEEL AT HOME038 380-4 Deckcheon-1-dong, Buk-gu,Busan 40-1, Namcheon-dong, Suyeong-gu, Busan 1435 Jwa-dong Haeundae-gu, Busan 731-1 Daeyeon-dong, Nam-gu, Busan 899-8 Beomil 2-dong, Dong-gu, Busan 34 Amnam-dong, Seo-gu, Busan Pusan National University Hospital 305 Gudeok-ro, Seo-gu, Busan 051. 330. 3000 051. 625. 0900 051. 891. 2624 051. 629. 8000 051. 644. 2002 051. 990. 6155 051. 240. 7970~1 Iluma Dentistry Clinic Minessota Dentistry Clinic You&I Dentistry Clinic GwonJongdae Dentistry Clinic Misogoun Dentistry Clinic New York Dentistry Clinic UCLA Dentistry Clinic Sep Dentistry Clinic Priden Dentistry Clinic Odyssey Dentistry Clinic Busan Ye Dentistry Clinic Misodam Dentistry Clinic Centumleaders Dentistry Clinic Centum-I Dentistry Clinic Happy Dentistry Clinic Top Seoul Dentistry Clinic Guide Dentistry Clinic Name Location 223-4, Bugok 3-dong, Guemjeon-gu 202-2 Songwallbuilding301ho, Seo2-dong, Guemjeon-gu 932-1, Beomil 2-dong, Dong-gu 660-1, Jeonpo 2-dong, Busanjin-gu 581-4, Yeonsan 1-dong, Yeonje-gu 636-2, Yeonsan 4-dong, Yeonje-gu 1432, U 1-dong, Haeundae-gu 627-1, U 1-dong, Haeundae-gu 1498, U 2-dong, Haeundae-gu 1124-26, U 2-dong, Haeundae-gu 1078-6 Goodreammedical center, U-dong, Haeundae-gu 1145-1, Jaesong 2-dong, Haeundae-gu 1220 Centumfill, Jaesong-dong, Haeundae-gu Centum Park, Jaesong-dong, Haeundae-gu Dongdaemunmart, Jwa 1-dong, Haeundae-gu 1289-3, Jwa 1-dong, Haeundae-gu 1460-4, Jwa 1-dong, Haeundae-gu Location Tel 051. 582. 8980 051. 532. 5323 051. 635. 2875 051. 811. 1205 051. 868. 3338 051. 853. 6688 051. 731. 2804 051. 915. 2828 051. 744. 2860 051. 743. 2080 051. 741. 7790 051. 783. 7528 051. 783. 2842 051. 959. 2875 051. 703. 7820 051. 702-2800 051. 703. 2845 Tel Private clinics for Foreigners Dentists Easy access to Medical Services Moving into a new country, people sometimes have some health-related problems, particularly during the first year of the stay. Medical facilities in Korea are usually of high standards with modern facilities. Practices, however, may be different than those of your home countries. English-speaking doctors are at main hospitals and most clinics (meaning that you can always find at least one person to help you). Koreans will refer to smaller clinics as “hospitals.” Many hospitals also have international clinics dedicated to foreigners. Medical Insurance Health Insurance is divided by the employee insurance and local health insurance. National health Insurance is the system of which the contributions made by the insured persons are consolidated into a fund and insurance benefits are provided upon their need. The system aims to share the burden among the insured persons and provide medical services. You can visit national Health Insurance Homepage at for more information on the medical insurance or if you want to know the address and telephone number of the branch office across the country. General hospitals for Foreigners There are private clinics as first medical consultants, general hospitals as second medical consultants and university hospitals as third medical consultants. You should use private clinic for slight symptoms like cold, etc. In case that you need to use general hospital for bad symptoms, you should make a reservation. For private clinic, you can see the signs of subjects of medical consultant on the entrance or signboard. You need to receive medical treatment to a medical specialist depending on your symptoms. EUCCK member’s Pick Name Boomin Hospital Good Gang-An Hospital Inje University Haeundae Paik Hospital Parkside Rehabilitation Hospital Good Moonhwa Hospital Kosin Medical Center Pusan National University Hospital General Hospitals
  • 20. EUCCK TIP2 FEEL AT HOME 041 EUCCK TIP2 FEEL AT HOME040 approximately one million medical and security interventions a year, including around 12,000 evacuations and repatriations. The 24-hour international servicing and comprehensive range of benefits will give you the extra flexibility you need to deliver added-value services to your customers. 3. BFIA Phone Counseling Center BFIA(Busan Foundation for International Activities) operates a phone counseling center, helping to provide resolution of difficulties that foreign residents of Busan may encounter and to give necessary assistance. Since callers can consult with native speakers in their own language, this telephone counseling service is easy to use for those who are not proficient in Korean. Visitors who come to the Foundation in person may receive one-on-one consultations. In addition, they can obtain a variety of information on life in Busan and the wide range of programs offered by BFIA. �Service language : Korean, English, Chinese, Vietnamese, Indonesian �Service hours :Mon~Fri. 9am~6pm �Consultation areas : legal issues, wages, employment, immigration, various practical matters Pharmacies There are many drugstores and pharmacies in Busan. A doctor’s prescription is necessary for purchasing most drugs, except for those used to treat minor ailments such as Tylenol or cold medicine. In order to purchase medicine, see a doctor on a hospital or in a clinic to get a prescription. Aspirin and Tylenol are available for purchase at convenience store. You do not need a prescription to purchase contraceptive pills. Emergency Service for Foreigners You can call 119 in any emergency situation (fire, injury, natural disaster, etc.) and 112 for the police. When you call your location is automatically identified and a team will arrive quickly to provide you with professional assistance. English available call service 1. Emergency Medical Information Center 1339 is an emergency medical information center which provides foreigners in Busan with first-aid for 24 hours a day. The center also provides a list of hospitals available for foreigners and a list of doctors who speak English. Unlike 119 emergency call services for which you don’t need to press the area code, you must do so when calling 1339 (051. 1339). The 1339 service is being offered in English, Japanese and Chinese. (Find more information at 2. International SOS International SOS provides medical assistance, health-care, and security and risk management services to corporations, governments, and individuals. Founded in 1985 as AEA International, International SOS now has 6,000 employees, and carries out Animal hospital Marine City Animal Hospital (covers companion animal’s trip to overseas) Leaders Animal Hospital Teun Teun Veterinary Hospital Haeundae Joeun Animal Hospital www.,Eng) Name Website 051. 747. 7407 051. 701. 7588 051. 621. 7555 051. 746. 7775 Tel National Health Insurance Homepage International SOS BFIA(Busan Foundation for International Activities) Emergency Medical Information Center (1339) USEFUL WEBSITE
  • 21. EUCCK TIP2 FEEL AT HOME 043 EUCCK TIP2 FEEL AT HOME042 Massage In Busan, there are not only western-style spas but also various oriental spas. Korean-style spas have become popular over the past few years among foreigners. Compared to western- style spas, oriental spas focus on restoring a balance of body and mind through the massage process. Oriental Spa embraces a variety of unique treatment and healing practices. The treatments are not only exotic and aromatic in nature, but are also free from any harmful chemicals. Discover your inner fulfillment with complete pampering spa treatments and services. Beauty salon The level of hairdressing techniques that Koreans possess is very high. Most hair salons in Korea feature spacious and comforting interior design and beauty services including scalp massage, hair, make-up, nail care, etc. For a haircut, Korean customers usually choose a look they want from a style-book featuring various celebrities. Korean hairdressers are highly skilled, so they can do a hair cut at almost same as you want. Enjoy your beauty and health Services 1st Avenue Hair Salon Hwamiju Hair Group Minyohan Hair Vogue Bellot Hair Salon Danbal Meori GK Nampo Branch Jackson Perm Jeong Yeong-Ho Hair Com Jeongeunsil Hair Gallery Kim Jang-Hun Hair Meche Hair Castle Rodeo Hairshop Name 1F,OrangePlaza,1435,Woo-dong,Haewondae-gu,Busan Jung Gu, Busan 30-2, 1Ga, Changseon Dong Gwangbok Dong, Jung Gu, Busan 11-1, 2Ga 3F Kookmin Bank next to Lotte Mart in Hwamyeong-dong, Busan #690-3 Gupo 1-dong, Buk-gu, Busan Daechung Dong, Jung Gu, Busan 37, 2Ga Bujeon-dong, Busanjin-gu, Busan #36-20 Bupyeong-dong 1-ga, Jung-gu, Busan Gwangbok Ro, Jung Gu, Busan 2nd floor, GS convenience store, 9, 1ga #7-2 Gwangbok-dong 3-ga, Jung-gu, Busan Janglim 3 geori, #183-9 Janglim-dong, Saha-gu, Busan Gwangbok Dong, Jung Gu, Busan 1Ga Address 051. 747. 6131 051. 246. 8808 051. 256. 9522 051. 337. 3316 051. 337. 8883 051. 246. 4123 051. 805. 1257 051. 254. 7746 051. 242. 3342 051. 245. 7555 051. 264. 0696 051. 245. 1513 Tel Aroma relax house BENE City Thai Massage Busan sports foot massage Chungdam Thai massage & spa Clover Aesthetic Garvin Aesthetic Gi Jeontong Gyeongragwon (Meridian Therapy) Jo Man-Ho Yakson Jiahbwon (Finger-Pressure Therapy) King sports massage house Maekjin Anmajiapwon Welkin scalp clinic Wellbeing Sports massage Yakson Myeongga Name Gwangbok-dong, Jung-gu, Busan 27-2, 2Ga #202 Hyundai Vene City Shopping Center #1432 Woo-dong, Haeundae-gu, Busan Donggwang-dong, Jung-gu, Busan Room 202, Ilsin bldg, 2-3, 2Ga Changsun-dong, Jung-gu, Busan 9-10, 1Ga Shinchang-dong, Jung-gu, Busan 34-1, 1Ga Gwangbok-dong, Jung-gu, Busan 25, 2Ga #1382-1 Jung 1-dong, Haeundae-gu, Busan #591-13 Jeonpo 2-dong, Busanjin-gu, Busan Donggwang-dong, Jung-gu, Busan 8-3, 1Ga Bupung-dong, Jung-gu, Busan 44-7, 3Ga Nampo-dong, Jung-gu, Busan 2nd floor, 1-3, 4Ga Donggwang-dong, Jung-gu, Busan 15-1, 2Ga #401 Yeongpoong Ligency #1766-6 Jung-dong, Haeundae-gu, Busan Address 051. 247. 4967 051. 744. 0017 051. 255. 0025 051. 242. 0201 051. 247. 7734 051. 246. 9593 051. 747. 0089 051. 805. 1237 051. 245. 3828 051. 241. 7575 051. 244. 6675 051. 247. 1150 051. 747. 6040 Tel EUCCK member’s Pick
  • 22. EUCCK TIP2 FEEL AT HOME 045 EUCCK TIP2 FEEL AT HOME044 You can also listen to local English radio programs via internet at the following website : www. �Three English newspapers are available in Busan - Korea Herald- - Korea Times- - International Herald Tribune (Joongang Ilbo) : English (or other foreign) magazines can be found in all major hotels, in major bookstores or in residential areas where many expatriates reside. In addition to these magazines, there are also some English magazines printed locally, which focus on Korean culture and economy or cultural events. - Korean (articles on Korea and Korean culture) : - Korea Post (economic magazine) : - Invest Korea Journal (economic magazine) : - Infomag (economic magazine published by EUCCK) : - DynamicBusan (Busan news) : Communication 1. Wired telephone In case of installing wired telephone in the house or office, just call No. 100 without local code. If you are a foreigner, the copies of your passport and alien registration card are needed and you must pay KRW 60,000 as start-up fee (installation fee included) in addition to monthly service rate of KRW 5,200. �For more information : 2. Internet phone An ideal telephone service equipped with only the upsides of a fixed-line and mobile phone, the Corporate 070 Internet Phone uses internet lines instead of conventional telephone lines. It offers calls at about 25% lower than average fixed-line calls together with the chance to explore the supplementary services. Media There are five basic Korean Language TV networks : KBS1, KBS2, MBC, SBS(KNN), EBS and one English station run by the US military : AFN If you subscribe to cable TV, you can enjoy more than 50 channels, including foreign satellite programs from United States, Japan, China, and Europe. Your real estate agency can often help you with installation (the installation can also be negotiated once you contract the lease). In order to watch satellite broadcasting channels, you must install a satellite broadcasting reception device. The installation varies depending on installation companies, your TV’s reception system and the shape of the place where the device is to be installed. Your real estate agency can often help you with installation (the installation of the satellite can also be negotiated once you contract the lease). Companies selling satellite broadcasting systems: �Sky Life Website : There are many radio stations in Korea. AFN radio broadcasts in English on FM 102.7MHz. EBS runs an English program Monday to Friday from 7:00 pm to 8:00pm (Today’s Magazine) on FM 107.7MHz. Busan eFM runs 24 hour English programs all year on FM 90.5MHz Communication to the World
  • 23. EUCCK TIP2 FEEL AT HOME 047 EUCCK TIP2 FEEL AT HOME046 Bank and Postal Service 1. Bank �Opening a Bank Account To open a bank account, a passport and a certificate of alien registration are required. Personal checks are not used in Korea. You will not receive a check book. Bills are usually paid electronically by making a direct transfer from your account via the internet or an ATM machine. Local purchases can be made in three ways: cash, bank checks, or credit card. Bank checks are issued in standard denominations of KRW 100,000 from all banks. Larger denominations are available. They are used same as like cash. However, when you use a bank check, you must show your I.D. card or passport. Kukmin Bank (KB) Shinhan Bank Woori Bank Korea Exchange Bank Busan Bank (BS) Kyungnam Bank Industrial Bank of Korea (IBK) CITI Bank HSBC SC First Bank Korea Name 92 branches 41 branches 54 branches 26 branches 1 main office, 216 branches 9 branches 36 branches 8 branches 1 branch 24 branches Number of banks Website 2. Bank lists in Busan EUCCK member’s Pick �SK : �KT : �LG : 3. Cellular phones It is impossible to use GSM phones in Korea since the country uses the CDMA technology. This technology is compatible with the USA but incompatible with the GSM system that is common in Europe and elsewhere. Many foreigners have therefore to buy a new cellular phone. �SKT : �KT : �LGT : 4. High speed internet Korea is the country with the fastest internet access in the world. A recent study has shown that Korea’s download speed is four times faster than the U.S. �KT : �SK Broadband : �LG Powercom :
  • 24. EUCCK TIP2 FEEL AT HOME 049 EUCCK TIP2 FEEL AT HOME048 2. Postal Services Post offices are open from 9:00am to at least 6:00pm in most areas. Some offices in busy business or shopping districts close at 9:00pm. You should then check the operating hours of the different post office locations on a case-by-case basis. All offices are open on Saturday mornings and closed on Sundays. Korean post offices also offer banking services. �Domestic Mails: There are ordinary mail service (express, normal) and parcel service (express, normal). Express mail is delivered the next day after the date of receipt, and normal mails are usually delivered within 4 days. You can visit post office for parcel service or you can call them for pick up service. �International mails: It is divided into Ordinary mails, Parcel service, and Express Mail Service (EMS). Max. 30kg is possible for the service and the charge is depended on types, size and weights. When using Daejeo post offce, Gangseo-gu which is a densely populated district for foreign workers and Busan Gangseo post office, you can more conveniently take advantage of post office works in which foreigners are related such as financial transaction, counseling limited items on parcel sending and post office shopping service as proxy. Korea Post http://www. SK Broadband http://www. LG U Plus http://www. KT http://www. T world http://www. USEFUL WEBSITE Public Transportation 1. Transportation card (tag) It is convenient for you to use transportation card if you want to take public transportation in big cities of Korea. You can take public bus, local shuttle bus and subway in one transportation card. If you pay by transportation card, you can get 10% discount than when you pay by cash. You can buy transportation card at subway station, banks or transportation card shops near bus stop. Cost for first purchase is KRW 2,000 ~ 6,000 and you can use it by recharging the card. 2. Public Bus The Buses running inside Busan and its metropolitan area are classified into 3 types: General Bus, Express City Bus, Village Bus. �In addition to these 3 categories of buses, there are also: - Airport Limousines buses connecting Gimhae Airport to downtown Busan. - Long Distance Express buses connecting Busan to other cities. �Busan Dongbu Express Bus Terminal Website : Tel : 1688. 9969 �Busan Seobu Express Bus Terminal Website : Tel : 1577. 8301, 051. 322. 8301 3. Subway Subway is the fastest transportation in complex cities. There are Line 1 and Line 2 in Busan subway. A section of Line 3 (From Suyeong to Daejeo) is available. Subway ticket price for 1 section (up to 10km) is KRW 1,100 and 2 section (over 10km) is KRW 1,300 in cash. Tickets are available from both ticket machines and booths Transportation at your convenience
  • 25. 051 EUCCK TIP2 FEEL AT HOME050 in the subway. (10% DC on transportation card) ※For detail information, refer to map p.8. 4. Taxi There are three types of taxi by services; regular, deluxe and call taxi. �Regular Taxi : Most regular taxies are white cars with taxi cap on the roof. In case of empty taxi, it is marked Empty in red, and the cap of taxi lights. Base rate is KRW 2,200 for the first 2 kilometers and surcharged for additional distances. (Add. 20% is charged after midnight) �Deluxe Taxi : Deluxe taxis are black with a yellow sign on the top. You can use free car phone service and it is possible to use credit card. Deluxe taxies can be taken at airports, hotels, and sightseeing places with many foreigners. Base rate is KRW 4,500 for the first 3 kilometers and surcharged for additional distances. �Call Taxi : You can use call taxies (regular or deluxe) by making a call to come to your place without additional charge. ※ Deungdae call : You can pay by credit card and get translation services (English, Chinese, Japanese, and Russian). Tel : 051. 600. 1000 Tourism association [without area code 1330 (translation service)] 5. Train (railway) Korea Train Express (KTX) : Transportation system enables people to reach anywhere in the country within three hours. There are conveniences such as facilities for the disabled, phones, FAXs, videos, internet and audios. You can buy tickets from near station or by internet. General train : There are two types of general train : Saemaul Train and Mugunghwa Train. Saemaeul Train is faster than the other and you can use wireless public phone, and restaurant compartment in the train. Mugunghwa Train has the most extensive lines in Korea. 6. Airplane Domestic lines (Seoul, Incheon, Jeju) �Korean Air : �Asiana Airlines : �Air Busan : www. 7. Ferry Lufthansa German Airline Air France Japan Airlines(JAL) Vladivostok Air(VLK) Air China(CCA) China Eastern Airlines(CES) Vietnam Airlines Corporation(HVN) China Southern Airlines Company Limited(CSN) Philippine Airlines(PAL) Thai Airways International Public Co., LTd.(THA) Northwest(NWA) TransAsia Airways Airline www.luftansa. com www.airfrance. com com/en www. vladivostokavia. ru www. air-china. us www. csair. com www. vietnamairlines. co. kr www. flychinasouthern. com www. philippineair. co. kr www. thaiair. co. kr www. nwa. com www. patkorea. net Website International lines (Europe, Japan, China, Hongkong, etc.) Pukwan Ferry Busan�Shimonoseki New-camellia Busan�Fukuoka Beetle Busan �Fukuoka Kobee Busan �Fukuoka Panstar line Busan �Osaka Sea Flower Busan�Hitakatsua Section Operation Departure time 95,000~251,000 80,000~180,000 95,000 95,000 125,000~705,000 65,000~73,000 Everyday Everyday Everday (winter) Everday (summer) Everday (winter) Everday (summer) Sun, Tue, Thu Mon, Wed, Thu, Fri, Sat, Sun 20 :00 20 :30 09:30, 14:15, 14:30 14:30, 15:00, 15:15 08:30, 10:00 08:30, 10:00 15 :10 09 :40 Fare (KRW) International Port Terminal Busan �Seoul (weekday fare base for adult) KTX Saemaeul Train Mugunghwa Train 3hours 4hours and 40 minutes 5hours and 30 minutes 47,900 ~ 67,100 39,300 ~ 45,200 26,500 Train Time required Fare (KRW) EUCCK TIP2 FEEL AT HOME
  • 26. EUCCK TIP2 FEEL AT HOME 053 EUCCK TIP2 FEEL AT HOME052 Private Transportation 1. Drive’s license The international driving license is only valid for one year. If you plan to stay longer, you will have to apply for a Korean driver’s license. 2. To convert your driver’s license to a Korean driver’s license. When you have a driver’s license in your home country, the process to convert it into a Korean driver’s license differs according to your nationality. On reciprocity principle, people from for example USA, Australia or China are required to take a physical test and a simple written test (20 questions). People from for example Germany, France, UK or Japan only need to take the physical test. In either case, driving test is exempt. When you apply for a Korean driver’s license, the following documents will be required: �Korean ID card (Alien card) �Passport �3 color photos (3cm x 4cm) �Official translation of your foreign driver’s license certified by your Embassy (NB: some Embassies will also provide translation services) It is usually very quick and you normally get your driving license within one to three hours. 3. To pass your driver’s license in Korea If you do not have a driver’s license in your home country, you will have to take the same exams as Koreans. The first set of tests consists of: physical aptitude test, written test (available in English, Japanese and Chinese), traffic safety education lessons (3 hours) and a course driving test. If you pass the course driving test, a temporary training driver’s license will be issued and after 10 hours’ driving lessons, you can take the road driving test. If you pass this test you can then get your driver’s license. 4. To renew the Korean driver’s license A Korean driver’s license is valid for seven years. You can renew the license three months in advance of the expiration date (every seven years). A photo, your current driving license and renewal fees are required. 5. Car purchase When purchasing a car, ask your company for assistance since the procedure is very complex and help from a Korean will most likely be needed. The required documents are the following: �Alien registration card �2 Korean guarantors and a certificate of entry for foreigners who do not have an alien card �A certificate of liability insurance (mandatory insurance) �Used-cars can also be purchased. For the purchase of used car, the required documents are the following: �Car registration �Transfer contract (legal form) and certificate of the previous owner’s registered seal �Alien registration card �2 Korean Guarantors and a certificate of entry for foreigners �A certificate of liability insurance (mandatory insurance) 3. Major car dealers Visit a car dealership to purchase a new car. �Renault Samsung Motor ( �KIA Motors ( �Hyundai Motor Company ( �GM Daewoo ( �Mercedes Benz ( �BMW ( Busan �Gohyeon Busan �Okpo Busan �Jangseungpo Busan �Jeju (Seolbongho) Busan �Jeju (Cozy Island) 08:30/10:30/12:30/14:30/16:30/17:45 08:00/12:00/16:00 09:00/10:00/14:00/17:00/18:00 19:00 19:00 1 hour 50 minutes 50 minutes 11 hours 11 hours 121,500 21,000 21,000 43,000~170,000 39,000~170,000 Section Departure time Time required Fare (KRW) Busan Coastal Ferry Terminal
  • 27. EUCCK TIP2 FEEL AT HOME 055 EUCCK TIP2 FEEL AT HOME054 4. Rental Car You may not feel the need to purchase a car after obtaining a driver’s license in Korea. However, you may need a car for travel or a business trip. A foreigner who holds a valid driver’s license can rent a car as long as he or she meets several requirements below. �Driver must be over 21 years old. �Driver must have at least 1 year of driving experience. �Driver must hold a valid driver’s license. (Korean/International) �International driver’s license holder must present a valid passport. If you meet the above requirements and need more information, visit the web sites of auto rental companies. Below are some of the car rentals in Korea that provide English websites. 5. Foreign Automobile Insurance To indemnify the insured for all sums which the insured shall become legally obligated to pay as damage because of bodily injury, property damage, own bodily injury, own damage, uninsured automobile sustained by any person, caused by accident and arising out of the ownership, maintenance or use of the automobile. 6. Gas stations In Busan, there are more than 800 gas stations and normally staffs fill fuel for customers. There are 3 types of fuel for car; gasoline, diesel and LPG. Usually, gas stations have 2~10 staffs for service but self-gas station also exists in Busan. 7. English navigation English navigation systems in your car may help you to find the way through Korea’s often confusing streets. It supports English and Korean maps with audio guide system. There are two major brands from Daewoo and Hyundai. EUCCK members chose Hyundai to be more convenient way of searching addresses. 8. Motocycles Motorcycles could be good alternative means of transportation since they are relatively inexpensive and easy to maneuver on the busy roads with heavy traffic. Motorcycles are easily seen on the roads in Busan. They are mostly used by delivery people or students commuting to and from school, although some people enjoy motorcycling as a weekend leisure activity. If you are considering purchasing a motorcycle, you need to get a motorcycle license first. If the main purpose of purchasing a vehicle lies in long distance travel or commute on expressways, cars would be a better choice for you because driving a motorcycle on the expressway is forbidden by law. Aju Car Rental Kumho Car Rental Rits Car Rental (korea) 1544. 1600 1588. 2130 1566. 9600 Name Website Tel Chartis Insurance Green Fire & Marine Insurance Co. LG Insurance Samsung Fire Insurance Co. Hyundai Marine & Fire Insurance Co. Jeil Fire & Marine Insurance Co. Shin Donga Fire & Marine Insurance 02. 2260. 6800 1644. 0114 1544. 0114 1588. 5114 1588. 5656 1566. 8282 1566. 8000 Name Website Tel Major Non-life Insurance Companies Driver’s license agency Busan Transportation Corporation Korea National Oil Corporation Encar Busan Port Authority English navigation USEFUL WEBSITE
  • 28. EUCCK TIP3 ENJOY AND HAVE FUN 057 EUCCK TIP3 ENJOY AND HAVE FUN056 TIP 3 Food 058 Shopping 068 Leisure 076 Culture centers 079 Travel 084 Enjoy and have fun
  • 29. Don’t Miss!! Famous dishes � Bulgogi : marinated barbecued beef � Galbi : short ribs of beef � Dolsot Bibimbap : cooked rice with mixed vegetables, meat, and one egg served in a hot stone bowl � Steamed or fried mandu : ravioli-like dumplings stuffed with different kinds of vegetables and/ or meat � Udong : Noodle soup made with meat, fish, or shellfish � Tchigae : Korean stew made with different ingredients such as tubu tchigae, made with tofu, kimchi Tchhigae, made with kimchi, etc � Tang : Korean soup made with different ingredients such as samgye tang, made with ginseng and one small chicken stuffed with rice, Galbi tang, made with beef short ribs, etc � Gimbap : a sushi-like roll made of cold rice, vegetables and other ingredients, wrapped in dried seaweed. � Hweh : a Korean dish made from thinly sliced raw fish. It is served fresh on a platter along with many other side dishes to balance out the delicacy and texture of this meal. Unlike the Japanese sashimi, the fish is usually dipped in sweet & spicy chojang sauce and then wrapped in vegetable leaf wrap. EUCCK TIP3 ENJOY AND HAVE FUN 059 EUCCK TIP3 ENJOY AND HAVE FUN058 FOOD Korean Food The most distinctive feature of Korean food is spiciness. The basic seasonings are red pepper, green onion, soy sauce, bean paste, garlic, ginger, and vinegar, which can be combined in a variety ways to enhance special flavors and produce unique tastes. Korean food is served with an impressive array of side dishes to be shared. Favorite side dishes are kimchi (cabbage), broiled beef, fish, and steamed vegetables. Kimchi is the most popular side dish, served with virtually every meal. It is highly seasoned with red pepper, garlic, and other spices. Generally, Korean food is largely made of grains and vegetables and is low in calories and fat. 1 2 3 4 5 6 7 8 9
  • 30. EUCCK TIP3 ENJOY AND HAVE FUN 061 EUCCK TIP3 ENJOY AND HAVE FUN060 Famous restaurants in Busan There are plenty of nice restaurants in Busan. The following lists are well-known and EUCCK members’ favorite restaurants. Explore your Gourmet There are many places to eat Korean food in Busan : �Seafood market: As being the port city, Busan is famous for its fresh fish market. �Hotel restaurants: all major hotels have at least one Korean restaurant offering upscale Korean food. �Private restaurants: there are thousands of them all over Busan ranging in price and quality. Some of them even offer traditional Korean shows (dance, music, and/or songs). The least expensive restaurants will sell noodles or rice starting for as little as KRW 3,500 (under 2 Euros) �Street vendors: street vendors can be a good option for tight budgets or for people interested in sampling different kinds of Korean food. The dishes usually offered by street vendors are Tteokbogi (rice cakes in a sweet, spicy sauce), Odeng (boiled fish cakes on a stick), Mandu, Pajeon (large pancakes made with green onions), and Sundae (sausages made with pork’s blood and noodles). Other vendors specialize in dessert type snacks such as Hotteok (small pancakes filled with sugar and cinnamon), Bungeoppang (fish shaped cakes filled with white sweet bean paste). �Styrofoam cuisine: All convenience stores offer cheap midnight snacks. These shops sell instant noodles or rice, which can be heated in a microwave oven. Such meals will cost you around KRW 1,000 making it a cheap and convenient midnight snack. � Anga (Pork BBQ restaurant) Nice modern interior with excellent food and reasonable price. Tel : 051. 742. 7852 Location : Across from E-mart in Jung-dong, Haeundae-gu � Ye Yi je (Beef restaurant) Korean traditional cuisine with mouth watering Korean beef and BBQ. Tel: 051. 731. 1100 Location: 2nd floor on Pale de cz Jung-dong, Haeundae-gu � Sea land (Fish market) Newly built fish market in Haeundae with modern design serving Hweh & King crab Tel : 051. 795. 7200 Location : Near Mipo dock in Jung-dong, Haeundae-gu. Korean
  • 31. EUCCK TIP3 ENJOY AND HAVE FUN 063 EUCCK TIP3 ENJOY AND HAVE FUN062 � Ganga (Indian) A cosy atmosphere harmonized with the natural beauty of sea in Indian cuisine restaurant Tel : 051. 740. 6670 Location : Near Haeundae beach in LG Harbour Town, U 1- dong, Haeundae-gu � Miga Tuna (Japanese Sushi) Sushi boat style, high end raw fish with great service and interior Tel : 051. 203. 3350 Location : 527-24 Hadan 2-dong, Saha-gu � Venezia (Italian) Italian restaurant that specializes pizza with great terrace Tel : 051. 702. 9173 Location : Adelis 1st floor in U-dong, Haeundae-gu � Van Gogh Terrace (Italian) Italian cuisine restaurant with excellent view of the Haeundae sea Tel : 051. 741. 3767 Location : Adelis 1st floor in U-dong, Haeundae-gu � El Olive (Italian) Fresh mozzarella and homemade tomato sauce on a pizza. Private group room is available. Tel : 051. 752. 7300 Location : Alongside the Suyeong River in Mangmi-dong, Haeundae-gu. � D’ Maris Seafood buffet restaurant with fresh cuisines. Tel : 1588. 3798 Location : Across Primus Cinema in Jwa-dong, Haeundae-gu. � Hello Sushi (Sushi buffet) Sushi restaurant with European style interior and high quality service. Tel : 051. 746. 7466 Location : Hyundai benecity B102 in U-dong, Haeundae-gu. � Chungsapo Roasted Clam Street Street of many roasted clam restaurants serving with noodles and rice. Tel : 051. 701. 7661 Location : Near Blue beach Hotel in Jung 2-dong, Haeundae-gu. � Gijang BBQ Eel Street Famous for the fresh eel and grilled BBQ eel.(Gijang gomjang-eo) Tel : 051. 721. 2934 Location : Sirang ri in Gijang-eup, Gijang-gun. � Bulgogi Brothers (Beef family restaurant) Combination of western interior serving tradition Korean dish Bulgogi with wine or makgeolli Tel : 051. 743. 2581 Location : Habortown 1st floor in Wu-dong, Haeundae-gu. � Chilgapsan tojong samgyetang Korean cusine restaurant serving chicken ginseng soup. Tel : 051. 784. 6636 Location : Near Busan local court in Jaesong-dong, Haeundae-gu. � Ilgwang Raw Fish (hweh) Restaurant Relish a fresh quality of sliced raw fish. Tel : 051. 743. 0004, 0504 Location : Near Cheongsapo in Jung-dong, Haeundae-gu. � Haeundae Somunnan Amso Galbijip (Beef restaurant) Korean traditional house (Hanok) interior with excellent beef and service. Tel : 051. 746. 3333 Location : Near Geumho Hot Spa in Jung-dong, Haeundae-gu. Foreign
  • 32. Drinks Local drinks are mostly made from fermented rice, sweet potatoes, or wheat and include for example: Jeongjong (an expensive variant of rice wine), Soju (a vodka-like drink made from sweet potatoes) or Takju (a lightly tan drink more commonly refered to as makgeolli). These traditional Korean drinks can be enjoyed in traditional Korean drinking establishments (sul-jip). There are also several brands of Korean beer, including Hite and Cass. For those searching for a nice single malt scotch or a tall gin-and-tonic, there are many bars that have more western drink menus. EUCCK TIP3 ENJOY AND HAVE FUN 065 EUCCK TIP3 ENJOY AND HAVE FUN064 � Todai (Sushi buffet) American family sushi restaurant with fresh seafood. Tel : 051. 731. 7000 Location : Centum Imperium Tower 5th, 6th and 13th In U-dong, Haeundae-gu � The party (Seafood buffet) Buffet restaurant with good flavor, quality and service. Tel : 051. 744. 7711 Location : Pale de cz in Jung-dong, Haeundae-gu. � Nampoong (Chinese) Paradise hotel’s famous Chinese restaurant with great value of food. Tel : 051. 749. 2260 Location : Situated in Paraise hotel in Jung-dong, Haeundae-gu. � Congee GoGo (Chinese) Taste of both hot and light from home-made dry red pepper. Tel : 051. 744. 6788 Location : Across Hyundai Camellia APT in U-dong, Haeundae -gu. � The PHO (Vietnam) Fresh vegetable with Vietnamese food. Tel : 070. 7501. 0055 Location : Near Haewolijeong in Jung dong, Haeundae-gu. � Taco’s family (Mexican) Nice hole in the wall with great burritos. Tel : 010. 5688. 6303 Location : Near Pusan National University in Jangjeon-dong, Geumjeong-gu. � Monk (Jazz bar) Tel : 051. 622. 2212 Location : B1 Taeyang Bld., Daeyeon 3-dong, Nam-gu. � Gecko's bar (Haeundae beach view bar) Tel : 051. 747. 3069 Location : Pale de cz in Haeundae Beach � Thursday Party (Freestyle pub) Tel : 051. 744. 6621 Location : Near Haeundae station in Jung-dong, Haeudae-gu. � WaBar (Beer pub) Tel : 051. 702. 9797 Location : Across Lotte castle in Jwa-dong, Haeundae-gu. � Hurshimchung Brau in Dongnae Tel : 051. 550. 2345~6 Location : 1st floor in Hur Shim Chung On-cheon-dong, Dongnae-gu. Drinks
  • 33. EUCCK TIP3 ENJOY AND HAVE FUN 067 EUCCK TIP3 ENJOY AND HAVE FUN066 � Charlie’s (Paradise hotel bar) Tel : 051. 749. 2236~7 Location : B1 main Bld. In Paradise hotel, Jung-dong, Haeundae-gu. � O’Kim’s (Westin Chosun Irish Pub) Tel : 051. 749. 7439 Location : Lobby in Westin Chosun Hotel, U 1-dong, Haeundae-gu. � The Red Beard (IZAKAYA Japanese sake) Tel : 051. 746. 3600 Location : U-dong, Haeundae-gu.
  • 34. EUCCK TIP3 ENJOY AND HAVE FUN 069 EUCCK TIP3 ENJOY AND HAVE FUN068 �To get the detailed access map of Costco store, you can visit their website Please note that this store specializes in selling large quantities of products at very attractive price and it has the largest selection of imported products in Busan. SHOPPING Shopping in Busan Busan offers a large variety of stores to meet all of your shopping needs: �Large superstores that sell almost anything you need : groceries, electronics, furniture, clothing, etc. (Emart, Homeplus, Lotte Mart, Costco, Mega Mart) �Small supermarkets targeting foreigners (Kukje Market) and local Korean supermarkets �24 hour opened convenient stores (Buy the way, 7 eleven, Family mart, GS25) �Department stores selling luxurious and imported products (Lotte, Shinsegae, Hyundai) �Hotel Duty free shops (Paradise hotel, Westin Chosun hotel, Lotte hotel) �Variety of famous markets (Jagalchi fish market, Busanjin Market) �Shopping district (Nampo-dong street, Pusan University street) Guemjung Munhyun Sasang Seobusan Yeonje Haeundae Seomyen Gaya Asiad Jangrim Mileore Gamman Dongnae Seomyun Daeyeon Gwangan Yeongdo Seobusan Centumcity Haeundae Geumjeong Dongnae Sasang Saha Dongnae Namcheon Gijang Gimhae Moonhyun Deokcheon Busan E. Mart Home-Plus Lotte Mart Mega Mart Costco Name Guseo-dong, Guemjung-gu Munhyun-dong, Nam-gu Guebup-dong, Sasang-gu Gamjeon-dong, Sasang-gu Yeonsan 2-dong, Yeonje-gu Jung 1-dong, Haeundae-gu Bu am-dong, Busanjin-gu Gaya-dong, Busanjin-gu Geoje-dong, Yeonje-gu Jangrim-dong, Saha-gu Jeonpo-dong, Busanjin-gu Gamman-dong, Nam-gu On-cheon-dong, Dongnae-gu Bu am-dong, Busanjin-gu Daeyeon-dong, Nam-gu Gwangan-dong, Suyeong-gu Bongrae-dong, Yeongdo-gu Guebup-dong, Sasang-gu U 2-dong, Haeundae-gu U 1-dong, Haeundae-gu Bugok-dong, Geumjeong-gu On-cheon-dong, Dongnae-gu Eomgung-dong, Sasang-gu Jangnim-dong , Saha-gu Myeongnyun-dong, Dongnae-gu Namcheon-dong, Suyeong-gu Ilgwang-myeon, Gijang-gun Oe-dong, Gimhae Moonhyun 3-dong, Nam-gu 370 Deokcheon-dong, Buk-gu Mangmi-dong, Suyeong-gu Address 051. 606. 1234 051. 609. 1234 051. 329. 1234 051. 310. 1234 051. 860. 1234 051. 608. 1234 051. 718. 1234 051. 890. 8000 051. 500. 8000 051. 466. 2080 051. 922. 5656 051. 609. 8000 051. 559. 8000 051. 605. 8000 051. 637. 2479 051. 756. 2277 051. 419. 8000 051. 319. 8000 051. 709. 8000 051. 532. 2080 051. 580. 7700 051. 668. 2500 051. 329. 2500 051. 603. 2500 051. 550. 6000~1 051. 608. 6000 051. 290. 6000 055. 324. 7301 051. 633. 8405 051. 241. 6000 051. 757. 7100 Tel 1. List of Marts
  • 35. EUCCK TIP3 ENJOY AND HAVE FUN 071 EUCCK TIP3 ENJOY AND HAVE FUN070 2. Kukje Market Originally formed by Korean War refugees, this market has grown into Busan's largest foreign market. You can find the best wholesale prices for clothing, silk, linen, curtains, bags, glasses, and many imported items. �Directions : Subway line 1, Jagalchi Station, 10-minute walking toward Nampo-dong. 3. Busanjin Market This 87-year-old wholesale market is now fully renovated. It specializes Korean and western clothes to bedding and lines such as silk and other raw materials for making clothes. �Tel : 051. 326. 1522 / 051. 646. 7041 �Website : �Hours : 7am~7pm (Close on 1st & 3rd Sunday of the month) �Directions : Subway line 1, Beomil-dong station 4. Shopping mall for foreigners in Choryang This shopping mall is targeting foreign sailors coming from Egypt, Europe, Canada and etc. but most of them are from Russia. You can find easily Cyrillic signboards and thick mustang coats and gloves that remind you of Russia even in summer time. �Tel : 051. 440. 4064 �Directions : Bus - 35, 22, 52, 2, 43, 59-1, 81, 87, 101, 134, 17, 26, 61, 82 Subway - Subway line 1, Choryang-dong (Exit 7) �Shinsegae department store is world’s largest department store consist of luxurious brand shops, sauna facility, ice rink, movie theater and bookshops. They also run Shinsegae academy where you can learn many activities from cooking to yoga. websait : Specialized markets - Be a good shopper as a Busanian 1. Jagalchi Fish Market The market located right next to Busan Harbor composed of two main sections: one for fresh seafood, another for dried seafood. The name of the area comes from Jagal (small rocks) and chi (a pure Korean word describing villages next to the seashore). �Tel : 051. 713. 8000 �Website : �Hours : Open throughout the year (Close on last Tuesday of the month) �Directions : Subway line 1, Nampo-dong or Jagalchi Station Duty Free Shop Centum City Bujun dong Dong nae Kwang bok Lotte Dept.Store Shinsegae Dept. Store Hyundai Dept. Store Name Busanjun-gu U-dong, Haeundae-gu Bujeon-dong, Busanjun-gu On-chun-dong, Dongnae-gu Jungang-dong, Jung-gu U-dong, Haeundae-gu Beomil-dong, Dong-gu Address 051. 810. 5000 051. 730. 2500 051. 810. 2500 051. 605. 2500 051. 678. 2500 051. 745. 1615 051. 667. 2233 Tel 2. List of department stores Lotte Duty Free Shop Paradise Duty Free Shop Name Bujeon-dong, Busanjin-gu Jung-dong, Haeundae-gu Address 051. 810. 5000 051. 743. 0181 Tel 3. Duty Free shops
  • 36. EUCCK TIP3 ENJOY AND HAVE FUN 073 EUCCK TIP3 ENJOY AND HAVE FUN072 5. Haeundae Market Haeundae market is composed of small shops that sell daily products such as kimchi, pork hocks, spicy baked eels and street snacks. �Tel : 051. 749. 5700 �Hours : 9am. ~ 11pm. �Directions : Bus - 139, 140, 239, 240, 302, 63, 100, 101-1, 141, 142, 31 Subway - Haeundae Station (Exit 3) 6. Technos (Busan Electronic Products Market) Technos is the biggest electronic products complex in Busan & Gyeongnam province. �Tel : 051. 809. 0274 �Website : �Directions : Subway line 1, Bujeon dong Station, 10-minute walk toward Seomyeon. 7. Jwachun-dong Furniture Street You can find any furniture like desk, bed, chair and tables even Korean traditional Jagae (inlaid with mother of pearl) furniture, jar, box, and pencil cases. Most of the stores have free delivery services. �Tel : 051. 638. 3006 �Website : �Directions : Bus - 68, 111-2, 129, 2, 583, 63, 80-1, 99, 10, 43, 1000, 5-1, 81, 82, 83, 93. 1 Subway - Subway line 1, Beomi-dong Station (Exit 7) 8. Gimhae Giant Furniture department store It is the biggest furniture department store where you can purchase furniture with reasonable price. �Tel : 055. 343. 1231 �Direction : 170-1 Sancheon-ri, Hallim-myeon, Gimhae-si
  • 37. EUCCK TIP3 ENJOY AND HAVE FUN 075 EUCCK TIP3 ENJOY AND HAVE FUN074 �Directions : Bus - 583, 54, 88, 63, 83. 1, 83, 169-1, 160, 129-1 Subway - Seomyeon Station 3. Nampo-dong This place is especially popular with local and international tourists with lots of tourist attractions to symbolize the city, such as the cinema street PIFF Square in the Theater District, famous food alleys, and the Jagalchi Seafood Market. You can find any famous brands and unique vintage shops in Nampo-dong. �Directions : Bus - 139, 41, 27, 1003, 1003(night), 15, 134 Subway - Subway Line No. 1 and get off at Nampo-dong or Jagalchi station (Exit 1) Lotte mart Emart Megamart Homeplus Gimhae Lotte Premium Outlests USEFUL WEBSITE Famous Shopping Districts 1. Pusan National University Shopping Arcade The shopping arcade near Pusan National University is full of excitement. On the street ranging from the subway station to the university, there are various types of shops from cheap to luxurious products. �Directions : Bus - 51-1, 100, 100-1, 144, 51, 1008, 1002, 131, 121 Subway - Subway line 1, Pusan National University station 2. Seomyeon Jiha Sangga (Underground Arcade) In a 100-m-row shops in the underground of Soemyeon subway station, you can find up-to-dated fashion items such as clothes, cosmetic, shoes, purse and so on. Nonghyup Flower Market Doogu dong Flower Market Seokdae-dong Flower Market Name Eomgung-dong, Sasang-gu Doogu-dong, Geumjeong-gu 1303 Seokdae-dong, Haeundae-gu Address 051. 310. 8800 051. 508. 7877 051. 523. 0208 Tel 9. Flower wholesale markets 4. Outlet malls Haeundae Rodeo Outlet Haeundae 2001 Outlet Apple Outlet Newcore Outlet Gimhae Lotte Premium Outlet Name 1774-2, Jung-dong, Haundae-gu 1467-4, Jaw-dong, Haundae-gu 534-1, Gweabeop-dong, Sasang-gu 398-2, Deokcheon-dong, Buk-gu Jangyu-myeon, Gimhae-si Address 051. 743. 2234 051. 862. 2001 051. 329. 9500 051. 366. 2000 055. 900. 2500 Tel
  • 38. EUCCK TIP3 ENJOY AND HAVE FUN 077 EUCCK TIP3 ENJOY AND HAVE FUN076 Sports activities 1. Golf In Korea, playing golf means a lot when networking with your business clients and colleagues as well. There are various ways to practice and get on the field in Busan for golfing. �Golf course �Screen golf �Golf exercise facilities LEISURE 2. Water sports Korea’s second largest port city Busan is surrounded by 5 beautiful beaches. This enables and fosters variety of water sports activities. Dongnae Benest Golf Club Gaya Country Club Jeongsan Country Club Hilton Namhae Golf & Spa Resort Lotte Sky Hil Gimhae ASIAD C.C. Name San 128, Seon-dong, Geunjeong-gu San 1, Sambang-dong, Gimhae-Si San180, Deogam ri, Juchon-myeon, Gimhae-Si San35-5, Deokwol-ri, Nam-myeon, Namhae-gun 100, Songhyeon ri, Jillye-myeon, Gimhae-Si San 34-29, Icheon ri, ilgwang-myeon, Gijang-gun Address 051. 580. 0300 055. 337. 0091 055. 338. 8300 055. 860. 0100 055. 340. 9000 051. 720. 6000 Tel Grand hotel Arpina Sajik Westin Chosun Kangseo Sports Tongdo Aqua Fantasia California Beach Spa Vally Haesu world Caribbean bay Haeundae Songjeong Marina Songjeong Wind surfing School Busan Sailing Federation Kims marine Seaworld dive center Scuba Max Swimming pools Water Park Yacht Scuba diving Surfing/Wind surfing /kite surfing Name U-dong, Haeundae-gu U-dong, Haeundae-gu Sajik 2-dong, Dongnae-gu U-dong, Haeundae-gu Daejeo 1-dong, Kangseo-gu Habuk-myeon Yangsan-si Chungun-dong, Gyeongju-si Dalsung-gun, Daegu Millak-dong, Suyeong-gu Cheo-in-gu, Yong-in-si Songjeong-dong, Haeundae-gu Songjeong-dong, Haeundae-gu U 1-dong, Haeundae-gu U-dong, Haeundae-gu Millak-dong, Suyeong-gu Daeyeon-dong, Nam-gu Address 051. 740. 0481 051. 740. 3271~2 051. 500. 2354~5 051. 749. 7488 051. 970. 1253 055. 379. 7000 054. 745. 7711 053. 608. 5000 051. 754. 2009 031. 320. 5000 051. 507. 3489 051. 704. 0664 051. 747. 1768 051. 747. 7705 051. 626. 3666 051. 625. 5100 Tel Golf Range in Shinsegae department Centum Golf Sajik Golf Land Munhyun BB Golf Club Seo Dong Golf Club Name 11F~14F,Shinsegae department, Haeundae-gu 98-5 , Gwangan 1-dong Suyeong-gu Geoje-dong, Yeonje-gu Munhyeon, Nam-gu 212-2 Banyeo-dong, Haeundae-gu Address 051. 745. 1930 051. 752. 9307 051. 503. 1177 051. 638. 9100 051. 532. 7707 Tel Comfort Zone (screen golf games) Daeyeon Screen Golf club Huyndae Golf club Ocean Bridge Golf Zone Centum Feel Screen Golf Name B1 Hyundai BENE CITY Shopping Center Bldg., 1432 U-dong, Haeundae-gu 376-9, Daeyeon-dong, Nam-gu 924, Manduck 3-dong, Buk-gu 181-154, Millak-dong, Suyeong-gu 1220, Jaesong-dong, Haeundae-gu Address 051. 731. 1111 051. 628. 2384 051. 330. 5114 051. 755. 5583 051. 783. 7218 Tel
  • 39. EUCCK TIP3 ENJOY AND HAVE FUN078 EUCCK TIP3 ENJOY AND HAVE FUN 079 3. Sports centers Koreans are very eager to keep in good health and therefore health related industry is extremely developed. The First IAM Fitness Manhattan Chicago Sydney Yoga world Hot yoga Korea 14il Dongan BB Pilates Kim Gona Feel Dance Academy SR Taekeondo Maple Gym Star Taekweondo Yeonseo Gyeonghee Hapki-in Dojan Daehan Team JT Boxing Daehan Boxing Club Haedong Kendo Saha kendo Fitness center Yoga/ hot yoga Tae Kweon Do Hapkido Others Pilates Name B1, Hyundai Benecity arcade in U-dong, Haeundae-gu Beomcheon dong, Busanjin-gu Guseo-dong, Geumjeong-gu Jeonpo-dong, Busanjin-gu Woongjin Cine Art 6th, Jwa-dong, Haeundae-gu Jwa-dong, Haeundae-gu Jwa-dong, Haeundae-gu #1001, Centum Bryan Bld. U-dong, Haeundae-gu Wu dong, Haeundae-gu Gwangan-dong, Suyeong-gu Bujeon-dong, Busanjin-gu Jwa-dong, Haeundae-gu Byeoksan Orange Plaza 4th, U-dong, Haeundae-gu Banyeo-dong, Haeundae-gu Woosung arcade #201, Geoje-dong, Yeonje-gu Jwa-dong, Haeundae-gu Jwa-dong, Haeundae-gu Danggam-dong, Busanjin-gu Yeonsan-dong, Yeonje-gu Hakjang-dong, Sasang-gu #402, Hanchang Plaza, Jwa-dong, Haeundae-gu Hadan-dong, Saha-gu Address 051. 731. 1111 051. 633. 1944 051. 581. 9711 051. 922. 3333 051. 703. 9112 051. 746. 6262 051. 704. 9966 051. 746. 1443 051. 741. 8865 051. 754. 0182 051. 802. 6444 051. 741. 6008 051. 747. 2341 051. 531. 8747 051. 852. 1213 051. 701. 4792 051. 746. 6999 051. 806. 4484 051. 758. 6560 051. 312. 1091 051. 704. 3994 051. 292. 7769 Tel Lotte Sky Hil Gimhae Gaya Country Club Jeongsan Country Club Gold Green Golf Club ASIAD C.C Caribbean bay Grand Hotel Westin Chosun Hotel Korea Skin-scuba Korea Taekweondo Association Dongnae Benest Golf Club USEFUL WEBSITE Theaters & Concert halls Culture centers � Busan Citizen Hall Providing a cultural platform for the people of the city Busan Citizen Hall is now regarded as the regional cultural center. Tel : 051. 630. 5200 Website : Direction : Bus - 43, 52, 1000(night), 5-1, 26, 27, 41, 82, 101, 167, 81, 134, 22, 40, 23, 83-1, 108 Subway - Line1, get off at Beomil-dong station(Exit 2), 10-minute walk. Line2. get off at Munhyun station(Exit1), 5-minute walk. � Busan Cultural Center Busan Cultural Center invites music, dance and performances and manages film, exhibition and convention facilities together with seven performing arts groups including Busan Metropolitan Philharmonic Orchestra. Located in 848-4 Daeyeon-dong, Nam-gu Tel : 051. 625. 8130 Website : Direction : Bus - 51-1, 68, 134 Subway - Line2. get off at Daeyeon station (Exit3or 5),15-minute walk. Theaters & Concert halls
  • 40. EUCCK TIP3 ENJOY AND HAVE FUN 081 EUCCK TIP3 ENJOY AND HAVE FUN080 Movie theaters General admission tickets are KRW 8,000 and you can get discounts according to your credit card. ※Cine de chef is modern theater with comfortable couch and snack provided during the movie � The National Center for Korean Traditional Performing Arts in Busan Located in Jin-gu dong pyung-ro280 Tel : 051. 811. 0114 Website : � IBK Jump theater Located in Grand hotel (B1) Korean representative cultural brand JUMP is a mixture of various martial arts and acrobatics such as Tae kwon do & Tak kyun-Korean traditional martial arts. Tel : 051. 744. 4885 Website : � The Ballerina Who Fell in Love With a B-boy The story revolves around the budding love of the title characters and is jam-packed with B-Boy dancing. Located at the former Eunha Theater in Seomyeon Tel : 051. 804. 2252 Website : �Cultural Center in Busan Haeundae Cultural Center Geumjeong Cultural Center Eulsukdo Cultural Center Dongnae Cultural Center Busan Women Cultural Center Name Address Tel 1458-1, Jwa-dong, Haeundae-gu 481, Guseo 1-dong, Geumjeong-gu Hadan-dong, Saha gu Myeongnyun 2-dong, Dongnae-gu 168-2 , Hakjang-dong, Sasang-gu 051. 749. 7651 051. 519. 5651~2 051. 220. 5801 051. 550. 4481 051. 320. 8331~7 Seomyeon Daehan Dongnae Nampo Asiad Centumcity Daeyeon Busan Busan Univ. Dongnae Centumcity Sasang Seomyeon Haeundae Nampo-dong Deokcheon-dong Hwamyeong-dong Haeundae Haeundae Haeundae CGV (1544-1122) Lotte Cinema (1544-8855) Daeyeong Cinema (1588-8320) Primus (1544-5522) Cine de chef (051-745-2880~1) Megabox (1544-0600) Name Jeonpo-dong, Busanjin-gu Bujeon-dong, Busanjin-gu On-cheon-dong, Dongnae-gu Nampo-dong, Jung-gu Geoje-dong, Yeonje-gu U-dong, Haeundae-gu Daeyeon-dong, Nam-gu Bujeon-dong, Busanjin-gu Jangjeon-dong, Guemjeong-gu On-cheon-dong, Dongnae-gu U-dong, Haeundae-gu Guebup-dong, Sasang-gu Jeonpo-dong, Busanjin-gu U-dong, Haeundae-gu Nampo-dong, Jung-gu Deokcheon-dong, Buk-gu Hwamyeong-dong, Buk-gu Haeundae-gu U 1-dong, Haeundae-gu Shinsegae department store 4th F Address
  • 41. EUCCK TIP3 ENJOY AND HAVE FUN 083 EUCCK TIP3 ENJOY AND HAVE FUN082 Museum & galleries Museum & galleries � Busan Museum of Art Subway line 2, get off at Haeundae station, 10-minute walk toward Haeundae Market � Dalmaji-gil Road Dalmaji-gil Road is a small walkway on the corner to Songjeong Beach, and boasts beautiful cherry blossoms and pine trees which are located just beyond Haeundae Beach, on the slope of Mt.Wausan. The landscape, with the blue sea, sandy seashore and pine trees is beautiful enough to be the representative place of this area for a long time. This place also has various art galleries and cafés along the street. Directions: Subway line 2, get off at Haeundae station (Exit 1) take city bus No. 100 and get off at Yeongnam Apt. 10-minute walk toward Haeundae Beach. Picasso Gallery Idm Gallery Haw In Gallery Korea Art Center K Gallery Jeon Hae-young Gallery Name Address Tel 1147-12, Jung-dong, Haeundae-gu 1F, 1511-12, Jung-dong, Haeundae-gu 1511-12, Jung 2-dong, Haeundae-gu 1502-2, Jung-dong, Haeundae-gu 1491-3, Jung-dong, Haeundae-gu 3F, 4F, 1491-2, Jung 2-dong, Haeundae-gu 051. 747. 0357 051. 743. 0059 051. 741. 5867 051. 742. 7799 051. 744. 6667 051. 747. 7337 CGV Lotte Cinema Megabox Daeyeong Cinema Primus Cinematheque Pusan Cine de chef USEFUL WEBSITE
  • 42. EUCCK TIP3 ENJOY AND HAVE FUN 085 EUCCK TIP3 ENJOY AND HAVE FUN084 Sightseeing in Busan Busan is well-known for its beautiful natural environment including beaches, hot springs, and historical reserves in addition to the city's modern tourist attraction such as culture and entertainment centers. ※For detail information, please see attached map on page 8. Sightseeing outside of Busan TRAVEL � Gyeongju - Located 65 km from Busan, it was the ancient capital of the Shilla Kingdom. Many historic buildings have been maintained well making it the “museum without walls.” - Things to see : Bulguksa Temple, Tumuli Park, Gyeongju National Museum, Bomun resort, California waterpark - By car or Express bus takes 1 hour. � Andong - Located 206 km from Busan, it is a market center for the surrounding agricultural areas and well known as the center of culture and folk traditions. In every mid October the Andong Folk Festival is held which is one of the most famous aspects of the village. - Things to see : The Hahoe Folk Village, Dosan Seowon, Sisadan, Jirye Artists’ Colony, Bongjeong temple and Andong Icheondong Seokbulsang aka Jebiwon Stone Buddha. - By car or Express bus takes 3 hours. � Daegu - Located 106 km from Busan, it is one of the major cities of the country and is making efforts to be the center of the fashion and high-tech industries. - Things to see : Palgongsan, Donhwasa, Pagyesa, Buinsa, Daegu Tower and Daegu National Museum - By car or Express bus takes 2 hours. � Jeonju - Located 253 km from Busan, it is an important tourist center famous for Korean food, historic buildings, sports activities and innovative festivals. Jeonju Bibimbap, a traditional local food, is well-known across South Korea. There are also several very popular vegetarian restaurants serving Jeonju style food and pine wine. - Things to see : Gaeksa, Gyonggi-jeon, Jeondong Catholic Church, National Jeonju Museum and Sori Art Center. - By car or Express bus takes 3 hours and 40 minutes. � Mt. Jiri - Located 184 km from Busan, it is the highest mountain in the southern region of South Korea. The mountain rises to 1,915 meters above sea level and is located in a designated national park of the same name. It is often considered one of the three most important mountains in South Korea (the mainland highest point), with Mt. Halla and Mt. Seorak being the other two. - Things to see : Samshinbong, Samseong-gung, Ssanggye Temple, Hwaeom Temple and Cheonghak-dong Village (Azure Crane Village). - By car or Express bus takes about 3 hours. � Geoje Island - Located 141 km from Busan, it is a city located in South Gyeongsang province, just off the coast of the port city of Busan. Daewoo Shipbuilding & Marine Engineering (DSME) in Okpo and Samsung Heavy Industries (SHI) in Gohyeon are both located on Geoje Island. The city also offers a wide range of tourist sites. The city is made up of a numerous beautiful islands. - Things to see : Oedo, Hallyeo-haesang National Park, Jisim-do and Haegumgang-do - By car or Express bus takes 3 hours/ by car-ferry takes 40 minutes. � Tongyeong - Located 120 km from Busan, it consists of Goseong Peninsula, Hansan Island, Mireuk Island and other islets. It was formerly known as Chungmu, after the posthumous name of Admiral Yi Sun-sin. With its beautiful view, it is also known as Korea’s little Napoli. - Things to see : Dongpirang Village, Jeseungdang, Unjudang, Turtle ship replica in Tongyeong Port and Hansan Island. - By car or Express bus takes 3 hours. One-day visits
  • 43. EUCCK TIP3 ENJOY AND HAVE FUN 087 EUCCK TIP3 ENJOY AND HAVE FUN086 � Seoul - Located 393 km from Busan, it is the capital and largest city of South Korea. It is one of the world's top ten financial and commercial centers combined with abundant cultural sights and reserves. - Things to see : Gwanghwamun, Gyungbokgung, COEX, Itaewon, Mt. Bukhan, Seoul National University, Dongdaemun, Namsan Tower, Cheonggye Plaza, Myeongdong, Han River and Insadong. - By car or Express bus takes 4 hours/ KTX train takes 2 hours 50 minutes/ airplane takes 45 minutes. � Jeju Island - Located 300 km from Busan, it is the only special autonomous province of South Korea, situated on and coterminous with the country's largest island. The island contains the Natural World Heritage Site Jeju Volcanic Island and Lava Tubes. - Things to see : Hallim Park, Olle road, Manjanggul, Sangumburi Crater, Jeongbang Waterfall, Mt. Halla, Seongsan-ilchulbong, Marado, Yongdu-am and Jeju traditional Museum. - By airplane takes 50 minutes/ by ferry takes 11 hours. � Mt. Seorak - Located 496 km from Busan, it is one of the highest mountain in South Korea located in a national park near the city of Sokcho. The national park attracts many local and international tourists all year round. - Things to see : Seoraksan National Park Entrance, Gwonggeumseong, Sinheung Temple, Ulsanbawi, Biryong Waterfalls, Valley of a Thousand Buddhas and Heundeulbawi. - By car or Express bus takes 6 hours. � DMZ Zone - Located 546 km from Busan, the Korean Demilitarized Zone is a strip of land running across the Korean Peninsula that serves as a buffer zone between North and South Korea. - Things to see : Bridge of No Return, Korea’s Freedom Building, Joint Security Area, Camp Bonifas, United Nations Command Security Battalion, Panmunjom, First~Third Tunnel and Military Demarcation Line. ※To visit this site you must book through a travel agency. - By car or Express bus takes 7 hours. � Gangneung - Located 444 km from Busan, it has many good tourist attractions like Jeongdongjin beach. Jeongdongjin is also one of the famous tourist attractions in Korea. This beautiful area has been chosen as many Korean movie and drama setting. - Things to see : Ojukheon Museum, Gangneung Municipal Museum, the birth house of HeoNanseolheon, the birth place of Yul Gok , Jeongdongjin, Gyeongpodae and Seongyojang, - By car or Express bus takes 5 hours. � Chuncheon - Located 402 km from Busan, it lies in the northeast of the country, located in a basin formed by the Soyang River and Han River. It is now a popular destination among East Asian tourists as it was featured in the popular Korean drama Winter Sonata. It is where the resort island of Namiseom is located. Moreover, it is famous for its "dak galbi" Korean chicken ribs. - Things to see : Gangchon Resort, Jungdo Resort, Gugok Falls, Animation Museum and Jipdarigol Park. - By car or Express bus takes 5 hours. � Muju Ski resort - Located 237km from Busan, its’ winter sports facilities are globally recognized and widely acclaimed by ski and snowboard experts. The setting for 1997 Winter Universiade (The World University Winter Games), 22 slopes Ski/snowboard slopes (3 beginners, 7 intermediates, 6 advanced 6 experts) with 14 lifts and 1,025,993㎡ in size. - Facilities : Korean & Western restaurant, Buffet restaurant, Bar & Lounge, Bakery Delicatessen and New York Hotdog. - By car it takes 3 hours. Muju ski resort Busan Tour Life in Korea Dynamic Busan Korean Tourism Corporation USEFUL WEBSITE Two-day visits
  • 44. EUCCK TIP4 LISTEN TO THE REAL STORIES 089 EUCCK TIP4 LISTEN TO THE REAL STORIES088 TIP 4 Paul Norton 090 Leo Tonidandel 098 Auli Hiltunen 100 Calum Traynor 108 Konstantin Tchetchine 120 Roger Böger 126 Ulrik Frorup 132 Terje Lillenes 140 Listen to the real stories
  • 45. EUCCK TIP4 LISTEN TO THE REAL STORIES 091 EUCCK TIP4 LISTEN TO THE REAL STORIES090 A Lucky Adventure - “ Yes Please!” I was fortunate that when my company asked me in December 2008 if I wanted a secondment to our Korean office in Busan I had already visited Korea before. However, this was just for business meetings with the various shipyards and I had only stayed in local hotels for a few days at a time. I quickly realised that I really knew very little about the people, country and what it would be like to actually live here! My research began on the internet and this provided information on the weather, tourist attractions, people and the history of the country. Our company’s Korean office sent me ‘Life in Busan - A Guide for Foreign Residents’ produced by the Busan Metropolitan City. This was a good reference guide that covered other aspects about living in Busan. I had a business trip coming up to Korea in February 2009 and before I agreed to my secondment(which would begin in April), my company allowed me to bring my wife on the trip to see Busan for herself. This trip was very useful as through the Busan International Women’s Association (BIWA) we managed to meet and talk to a number of other couples who lived here and look at possible areas to live in around Busan. When I arrived in April I stayed in the Novotel (Haeundae) for 2 weeks and our company arranged an agent to show me available apartments in the various areas of Busan. My wife, who had a job in the UK, would not be joining me until August. Therefore, I sent Paul Norton
  • 46. EUCCK TIP4 LISTEN TO THE REAL STORIES 093 EUCCK TIP4 LISTEN TO THE REAL STORIES092 by yourself be warned that the procedures change regularly and those published on the internet or in booklets are not always the latest ones. Travelling on the subway is fast and convenient with all signs and ticket machines having English language options. Buses are more of a challenge but once mastered, they are similar to the subway especially with the payment tags (that can also be used on the subways and for tunnel and bridge tolls). The Korean post service is very efficient and like in the banks there is always someone who can assist in English. It takes about 10 days for normal post to and from Europe. We do not have children here and so do not have to use the local education facilities but the main Busan foreign schools (BFS - Busan Foreign School and BIFS - Busan International Foreign School) are very popular and of an excellent standard. Our friends who have children here find the facilities and activities for children very good. In December 2009 our sons (aged in their mid 20s) came to visit us and enjoyed the trip so much that they are returning in September 2010. The extensive night life and club scene is great and safe for young people even if they do not speak Korean. The close proximity and short air links to Japan and China make visiting these countries easy during a stay in Busan. her pictures of the best apartments and we agreed to an apartment in the Pale De Cz in Haeundae. Whilst this was a subway or car trip away from the company offices near Busan Station it looked like the best area to live in. We find this location and apartment excellent and can thoroughly recommend both. Almost all apartments have cable TV with high speed internet. The cable TV channels have a lot of US programmes in English as well as foreign channels. The internet is very good for ‘Skype’ and internet phone calls which make calling home easy and cheap-just remember the time difference - we have clocks showing the time at home as well as here in Busan to make sure we do not get it wrong!. We arranged for utilities (electricity, water and gas) to be billed to my company’s Korean office and this was very easy. We also had a water cooler delivered (that also provides hot water for coffee and tea) for the apartment and this is very convenient with a monthly delivery of full bottles and a collection of the empty ones. On arrival, setting up a Korean bank account was easy with the help of our Korean office staff. The cost of living here is not expensive and certainly cheaper than in the Seoul area. Getting a Korean mobile is essential and was again easy with a little help - only certain phones are available to foreigners! Obtaining a Korean driving licences, visa and alien registration card was easy with an agent appointed by my company. If you try and do these
  • 47. EUCCK TIP4 LISTEN TO THE REAL STORIES 095 EUCCK TIP4 LISTEN TO THE REAL STORIES094 Shopping is easy in Busan with the local Homeplus, E-Mart and Mega-Mart supermarkets having a wide range of goods and foods. For bulk shopping the Costco warehouse shop is easy to join and has a wide selection of home goods as well as food including fresh produce. For clothes there are many shops and department stores including Shinsegae - the biggest department store in the world at Centum City. It is sometimes a challenge to find larger sizes for a man but not impossible. However, it is almost impossible to find clothes for a woman of even standard western sizes in Busan and it is best that a woman brings her entire wardrobe here. Medical, pharmacy and dental facilities are first class and very efficient. There is also many Korean or other alternative therapies available. Any difficulties we did encounter were always quickly and successfully resolved with the help of local expertise that is freely available and willingly given. We are lucky that our first language is English as our French and other friends find it harder as they often have to use English to resolve issues rather than their native language. I found all the Korean staff and other people I met really helpful and welcoming both to me and my wife when she arrived BIWA proved to be wonderful for my wife and she quickly enjoyed a good social life and a busy programme of activities. I attended meetings and functions of the EUCCK (European Union Chamber of Commerce) in Busan which allowed me to meet people from many other European companies living and working in Busan. My wife joining BIWA and me joining the EUCCK were key to quickly settling in and feeling at home in Busan. The people are very hard working and honest - what happened to a friend of ours here exemplifies this: A European friend of ours was working in Busan and he lost his wallet in the street. It had about KRW 200,000 in it, his alien card, driving licence, credit cards etc in. On his return to his office he got a call from the supervisor of the street cleaners, one of the street cleaners had found it. He went to collect it and everything was there (even the money which is a fortune to a street cleaner). He wanted to give a money reward but they said no, and after discussion it was agreed he could give the guy a tin of beer - not for his honesty but for carrying his wallet for him! The more I get to know about Koreans the more I like them. “Our sons in the Music Museum at Busan Tower”
  • 48. EUCCK TIP4 LISTEN TO THE REAL STORIES 097 EUCCK TIP4 LISTEN TO THE REAL STORIES096 Our advice to people coming to live in Busan is: 1. Choose your apartment location carefully. 2. Learn the Hangul alphabet so you can read signs and menu items that are not in English. 3. Learn the basic Korean phrases (thank you, how much, numbers etc) and if you have time, attend the cheap language courses (KLIFF was excellent for us). 4. Obtain a Korean phone early and programme useful contacts and any emergency numbers in it. Note the 112 and 119 emergency calls require 051 in front of them from a mobile. Do not worry we have never needed them! 5. Get a good English Language Navigation System/SatNav (I use a Hyundai HN90) and electronic Hi-Pass unit to pay highway toll fees-it makes driving so much easier. 6. Visit local hospitals and find out what they cover and if they have an interpreter to assist. We found the Good Gang An Hospital at subway station 210 (Geumnyesnsan) as an excellent general medical facility. 7. Know the different types of limousine bus services and taxi services so you can choose a well trained, good value service that can give you a receipt if you require one. 8. Find out what is going on - Busan Life fortnightly newspaper, Busan-Haps magazine and the Koreabridge website were good for this as was listening to Busan eFM (English radio station) on 90.5 MHz. 9. Join the EUCCK, BIWA or similar organizations. 10. Make the most of your time here to experience the rich culture and experiences on offer. Busan is a lovely and easy place to live in. There is a wide range of activities from Korean Folk Dance and Music to amateur Shakespeare and other drama productions. There is a wide choice of food including local Korean specialist restaurants to international chains with all types of dining available at a reasonable price. Even ordering a take-away pizza is easy with all large chains (Dominos, Pappa Johns, Mr Pizza etc) having a English service and they can find your apartment or office really easily. The local people are friendly and most have some and many excellent English language skills. The expatriate community is also friendly and busy with many opportunities to enjoy the full programme of local events such as the Busan Aquarium, annual fireworks, New Year and Sand Festival amongst others. We are enjoying our stay here so much that when my company asked me to extend my stay here it was a quick and easy decision to say ‘Yes please!’. “Haeundae Beach from our Apartment Building in July 2009”
  • 49. EUCCK TIP4 LISTEN TO THE REAL STORIES 099 EUCCK TIP4 LISTEN TO THE REAL STORIES098 When somebody asks me where I am from, I say: I am from Busan. Of course, nobody believes it but it gives a good idea how we’re connected with the city. After living abroad for many years, Busan strikes our attention when it comes to its safety. It’s a very safe place to have my family as they can move freely and by themselves, at anytime of the day. I normally say that Busan is a surprise box...a positive surprise however, and why? Busan is relatively unknown in other part of the World, however when you arrive in Busan you immediately recognize it as a progressive city, changing quite rapidly and involving different areas from its economy, being from ship-building, car and car parts through the variety of leisure activities like shopping, dinning and other leisure activities. Its nature landscape it’s not only beautiful but ideal for hiking, mountain biking, beach volley-ball or even for a simple walk. The contrast between the ocean and the mountain makes the difference. My special place in Busan is the stretch between Dalmagi Hill and Song Jeong Beach. This is the place where we spent most of spring days, however, it is also a place where you can go at anytime. Since 2009, as for the whole city, this stretch, is developing quite rapidly. New coffee places, more infrastructure, new restaurants and even a more organized parking system. This is also a place where the young generation hang-out in the evening. What few people know is the Amphitheater which you have around there-A beautiful space, which is quite under-used, but a great place for out-door plays, concerts and events. We are also strongly connected with the Busan International Foreign School and its community. It’s a bond between the families and the local community which brings us additional reasons to believe that Busan is a special place. All in all, with all this development which is to be seen especially from 2009, Busan is on its way to distinguish itself even more and be proud of being the second biggest Korean city, as the 5th biggest container port in the world, as an excellent place for trade fairs and conventions and a safe place for everyone. Leo Tonidandel Busan Branch Manager Lufthansa German Airlines. Leo Tonidandel Busan is a Surprise Box - safe place for everyone
  • 50. EUCCK TIP4 LISTEN TO THE REAL STORIES 101 EUCCK TIP4 LISTEN TO THE REAL STORIES100 My “Annyong haseo!” is an all-round player. - my new cocoon in Busan Our family’s nine month stay in Busan began at the end of September 2009. Our son was seven months old at the time and we were really excited about living abroad. Before our arrival to Korea we searched for information on the internet and from several books. We were positively surprised by most of the things we learnt about Korean culture. The great mixture of new technological dynamic development versus the thousands of years Auli Hiltunen old traditions that are strongly alive in the culture is a really interesting mix that we just briefly began to understand. Our time in Korea was not enough to fully understand the great Korean culture, but it was enough to make us very interested in this wonderful country and willing to learn as much as possible during our stay. Busan felt like a comfortable city, since it offers many possibilities for hobbies, dining, culture and shopping. The only thing are the traffic jams that we did not like so much, but which are a natural part of a big city. So what advice can we give to someone who has just arrived in Busan? You need to start learning the language! We suggest contacting Ms. Choi, Myung Sook and asking her to come and teach you Korean language. The first
  • 51. time we met her was just few days after our arrival and she taught us throughout our entire stay. Due to her long language teaching experience, she has ready answer to most of the questions a newcomer might have about Korean culture and Busan. She was really helpful in finding out information, providing translation and in explaning things about the Korean culture. She made a big difference to our stay and we think she is a person you should get to know, if you live in Busan. The city of Busan offers direct translation help for foreigners through BFIA (Busan Foundation for International Activities) on weekdays, so do save the number just in case you need unexpected help in translation. As I mentioned, our son was only a 7-month-old baby when we moved to Busan so, naturally, our first concern was to find baby supplies and food as well as a good pediatric. We lived at Hyperion apt in Marine City which is just in the next block of the Marine City Homeplus, and from Homeplus you can find things you need on a daily basis for a baby. E- Mart also stocks some different baby foods and the Shinsegae department store has a foreign import food section, which we utilised a lot, and with that variety we managed well with our son. As for baby milk we used the only European label we could find at that time, which was “I am Mother” from Homeplus. For Pediatric we used Mrs. Park, at the Nutinamu Clinic. She speaks good English and is a very good and helpful doctor. From the clinic we got also all the vaccinations one could need for a baby. We also visited Good Gang-An Hospital a few times where they have an English coordinator to assist foreigners. From Marine City it took about 15-20 minutes to the hospital by car. If you come with a baby under one year old, do get the Japanese brainfever vaccination after your baby is 12 months, since the mosquitos can spread the fever during the summer season. Our son went to Centum City Homeplus Cultural Centre a few times a week to different play courses. Centum City Homeplus organizes activities for kids also under one year, as the Marine City Homeplus has courses for children older than our son was. It is good to check both of them for the variety of courses. The courses are completely in Korean, which gives you and your child a true crash course in Korean language and culture. Our son still bows sometimes as a way of saying thank you due to these courses! Shinsegae Department Store has Shinsegae Academy, which offers courses to children and although we did not take our son there, we heard some good recommendations about them too. Additionally we took our son to a Korean kindergarten for a few times a week, half a day at the time. The kindergarten is called Kwag Duk and it's behind the Dalmaji hill. There is a person who speaks English and they treat kids with big heart. Shinseage department store has also a great play area, called Tiovivo, where you can easily spend many hours just watching your child play with all the toys you wish you would have had when you were a child... Another great place to take your children to is the Toy Museum, that has first two floors as an exhibition area and on the rest of the floors kids get to play with many kinds of toys and parents can admire the great beach view. I think it's appropriate to warn parents... kids might fight back when leaving the Toy EUCCK TIP4 LISTEN TO THE REAL STORIES 103 EUCCK TIP4 LISTEN TO THE REAL STORIES102
  • 52. Museum! It was a success every time we went there. Orange Plaza is worth mentioning for everyone who lives in the Marine City area. It is a small shopping centre, very close to Homeplus, where you can find a few bakeries, tiny boutiques, Korean restaurants, a vet, the dentist, a yoga centre and so forth. For dental services we used Dr. Kim's Natural Dental Clinic, from where we got good and fast service. There are plenty of dental clinics to choose from, but we just went to the nearest one and were happy with that. At Orange Plaza I got my hair done during our stay at the “1st Avenue” hair salon, whose owner, Dan, speaks good English and gives good service. They can do your hair, nail and make up and I was really happy with the service I got there. In our home country it is customary to take pictures of the baby on his first birthday. There are plenty of studios that offer specific baby picture settings, but we decided to go for Anastasia Khan, a Russian photographer. The pictures shown here are by her. She is really good with kids and helps to make the photo session a relaxed and fun experience and above all she takes really good pictures outside the studio! After having these pictures taken by her I am not sure if we settle with the basic studio pictures anymore. Here are more in detail contact information for the names mentioned above and also some others that we tried out and are happy to recommend. We wish you a very good stay in Busan, and hope you make the most out of your stay by going out, and experiencing the local life outside Haeundae area. Try to learn Korean, since it makes all the difference if you can communicate even just a little bit in Korean. Annyong haseo! With best regards from Vaasa, Finland! Auli & Petteri Hiltunen and baby Tuukka “Our son still bows sometimes as a way of saying thank you.” EUCCK TIP4 LISTEN TO THE REAL STORIES 105 EUCCK TIP4 LISTEN TO THE REAL STORIES104
  • 53. Language teacher Ms. Choi, Myung Sook, tel. 016. 552. 5015, email Translation help BFIA Busan Foundation for International Activities, tel. 051. 865. 133 from 9AM to 6PM on weekdays, Food Oriental Spoon, an Asianstyle cafe restaurant. Open from 11:30AM to 11:00PM, tel 051. 731. 0422, Here we ate regularly. The dishes vary from mild to very, very hot. Restaurant “el olive”, tel. 051. 752. 7300, Really good food, nice ambience and fine service. D’Maris Seafood Family Restaurant. A lot of food on the long buffet tables offers something for everyone. If you are not familiar with Asian food, it’s a god place to start since you can always fill up your stomach with pizza’s and stakes if more exotic foods don’t do it for you. Beauty Salon 1st Avenue Hair Salon for hair, make up and nail. Tel. 051. 747. 6131 The owner Dan’s tel. 010. 4932. 0355, email On the first floor of the Orange Plaza. Dentist Natural Dental Clinic, tel. 051. 731. 2575. On the 3rd floor of the Orange Plaza. Pediatrics & Pharmacy Nutinamu Clinic, 4F Kyoung Nam Marina Apt. Commercial bldg. 993-5, U1-dong, Haeundae-gu. Tel 051-743-1275. Clinic has doctors for internal Medicine and Pediatrics. On the 1st floor of the building is also Gyeong-Nam Pharmacy, tel. 051. 742. 6494, where they speak a bit English. If you visit the clinic, it is practical to get the medicine on your way out. Good Gang An General Hospital, 40-1, Namcheon-dong, Suyeong-gu. Tel 051. 625. 0900, email, The English assistance you can find from the first floor, close to the main entrance. Kindergarten Kwag Duk, tel. 010. 5652. 2434. The personnel is really good and professional with children, we had only positive experiences with them. Oriental Medicine Oriental medicine Jung Yang Sam Oriental Medical Clinic. Tel. 051. 866. 5301, e-mail, Myungin Oriental medical Clinic, tel. 051. 291. 1075. Horse racing Busan Gyeongnam Race Park, 1833, Beombang-dong, Gangseo-gu, Busan. Tel.051. 901. 7114, It’s newly built, very nice and exciting place for anyone who is interested in horse races and betting. They have a foreigner’s lounge, where you can get English service. Eye wear and glasses Davinch Optical Chain Store, tel. 051. 747. 2447 or 051. 744. 4144 Photography Anastasia Khan, tel. 010. 6581. 8868, email, Others Toy Museum, tel. 051. 702. 8091, open from 10:30AM to 7PM, Jazz bar “Monk”. We gave the taxi driver the phone to get directions in Korean. The bar is about 200m down the alley from the main road, so just keep walking. This is a pearl for anyone who loves an intimate jazz club. Also, check out for for more foreign friendly information of Busan. EUCCK TIP4 LISTEN TO THE REAL STORIES 107 EUCCK TIP4 LISTEN TO THE REAL STORIES106
  • 54. EUCCK TIP4 LISTEN TO THE REAL STORIES 109 EUCCK TIP4 LISTEN TO THE REAL STORIES108 A Letter from BUSAN Hello... First let me introduce myself, my name is Calum Traynor, I work for GS-Hydro (Piping without welding), we provide the Marine, Offshore and Land based industries with piping systems. I am 47 years of age, married to a Norwegian (Elisabeth) and I have 4 children, my daughter Fiona is 11, Liam is 12, Sean is 16 and my oldest son Adam is 21 (he has just finished university with a degree in accounting and finance). I was born in Scotland but spent the early part of my life living in both New York and Toronto with a good few years back in my homeland, followed by the last 21 years in Norway. Additionally, I have spent a large part of my career travelling to many different parts of the world. When I heard I was to spend some time at our Korean facility in Busan, I was intrigued to learn about the differences between here and to compare them to my time in China in particular. I was surprised, to say the least, at just how vast these differences are (typically, we in the west, paint Asia with one brush... How wrong we are!). My first experience was with the food, and my goodness, it just gets better and better. The wide variety, the spices, the tastes and of course the quality, I have yet to be disappointed. The one major issue for Westerners’ when visiting restaurants is the language barrier, most of the menus are in Korean (and rightly so too...), but you can survive if they have pictures nearby or worst case just point at another diner’s meal and give the thumbs up! The Korean eating experience has for me been one of the best ever. Calum Traynor
  • 55. EUCCK TIP4 LISTEN TO THE REAL STORIES 111 EUCCK TIP4 LISTEN TO THE REAL STORIES110 Food shopping can be interesting too, as there is not a lot of packaging done in English, I have made several mistakes with that one and can only advise to be adventurous, and then you will not be disappointed. As I am quite tall (even by western standards), it is practically impossible to buy clothes here off the shelf, but there are a wide variety of western styled tailors (especially in Itaewon, Seoul) and they have helped me out on more than one occasion. Even buying a bicycle was tough, they just didn’t have any in my size, and it had to be especially ordered. The next big surprise I had was to experience the work ethic of Koreans, they are exceptionally hard working, respectful and loyal to the core. When my colleagues from Europe are over on a visit, I have often heard them comment on this and they wish they could take this home to use. Koreans by nature are very proud of both their families and their workplace and this makes for a very interesting time when working together. The main obstacle to overcome is the language barrier, and my secret weapon is a whiteboard and a marker pen to tackle this coupled with a lot of repetition and patience. The pride in which Koreans work with can however sometimes go out over safety, and I find myself taking extra care and time to ensure safety is handled as a priority. On the subject of safety, the driving experience in Korea is one which will require a lot of attention, as I have said above, Korean’s by nature are very respectful... Until they get behind the wheel of a car, then all is lost. The roads are very dangerous, a red traffic light does not always mean stop and I have witnessed some pretty amazing u-turns, parking in the street can sometimes resemble a crime scene! My advice is to be extra careful when driving and make sure you obtain an international driving license from your home country before getting behind the wheel of a car. As Korea is a relatively small country, it is extremely easy to get around and see the sights, the coastal road on the east side is my next adventure. I have driven up to Seoul several times and if you are ever in need of a Korean “time-out”, I can strongly recommend Itaewon; there is a very large expat community there together with a wide range of foreign restaurants and bars. On a more local note, a day out at Gyeongnam Racecourse Park, located just west of Gimhae International Airport, can be good fun and you can spend as much or as little time as you
  • 56. EUCCK TIP4 LISTEN TO THE REAL STORIES 113 EUCCK TIP4 LISTEN TO THE REAL STORIES112 please. You can get quite close to the horses and jockeys and in between races, you can watch the horse racing from Seoul on the big screen. If you like beaches, then you will not go wrong with a visit to either Haeundae Beach or Gwangan-li Beach, there are many cafes and restaurants and there is often a stage show showing various acts and concerts. At Haeundae Beach there is also the Busan Aquarium which can be a good day out with the kids if there is rain or bad weather. The fish market area in Jagalchi is a must, I can almost guarantee you will amazed at the selection of seafood on offer, alive or on ice, there is wide variety available, just to hear the vendors and their banter is well worth it. When staying in Busan, you must visit Busan Tower in Yongdusan Park, and I recommend once in the daylight and another time at night, the view is just fabulous. Just below Busan Tower, you will find Kukjae market in Nampodong, that too is a great experience and the street vendors are well versed in the art of bartering, so be prepared. I am looking forward to the opening of the new Lotte Hotel, just next to the Jagalchi Fish Market, when complete it can boast being the world’s third tallest building, quite an achievement in itself. There are some very good cycling paths, in particular around the Nakdong River, I can be found three or four times a week getting some exercise in this area early in the morning. There is also the opportunity to meet up with other cyclists and joggers which can make the effort just a little more enjoyable. Busan is a buzzing metropolis with many facets to keep the senses alive, the city’s population is reaching 4 million, so there is no shortage of people. Generally I find Koreans to be very friendly, however the language barrier can create some shyness. Once that is overcome, they welcome the opportunity to take you on guided tours of the temples, markets, beaches and sights. I am lucky enough to have access to a car here so I can get around quite freely, but I have heard many times, the public transport system is excellent and can be relied upon. When we finish work for the day, sometimes my colleagues and I will go for some food and beer which would normally leave the issue of what to do with the car... In Busan that is not a problem, just ask the restaurant staff to call a driver for you and within minutes a smartly dressed gentleman arrives to drive you and your car home for a fee of not much more than a taxi fare. I live in an apartment in Hadan as it is only 5 minutes from the office, but there are very few expats in this area, for the most part the expats live in the Haeundae area of town, so it can be a bit lonely at times, but I would rather stay in the Hadan area to save me the long commute and the heavy traffic. I have however managed to make some friends in the local convenience stores and restaurants. On the subject of restaurants, if you ever find yourself in Hadan, the best ever tuna fish sushi bar “in the world” (Miga) is located just two minutes behind the Samsung electrical appliance store at the main Hadan junction. My family came over on a visit last year and since then two of my son’s have been over, they thoroughly enjoyed the experience. In fact my oldest son is taking a gap year before starting work as an accountant and will teach English at an academy just outside Seoul, so now I will have some company at the weekends. If you do ever get the opportunity to visit Busan, grab it by the horns... I promise, you’ll love it! “The main obstacle to overcome is the language barrier, and my secret weapon is a whiteboard and a marker pen to tackle this coupled with a lot of repetition and patience.”
  • 60. EUCCK TIP4 LISTEN TO THE REAL STORIES 121 EUCCK TIP4 LISTEN TO THE REAL STORIES120 My Welcome Recommendations! - Open your mind and be patient My name is Konstantin Tchetchine. I am the sales director for a Finnish company EVAC. We supply sewage treatment plants and vacuum collecting systems for the shipbuilding industry. I am in charge of sales in Asian countries from Australia to India. Korea is the most important country for our business and that is why we established our branch office in Busan in 2009. I live with my wife Tania and my son Alexander (two and a half years old) in Centum City in apartments called Centum Star. In February 2007 I discussed with our managing director that I was ready for new challenges and opportunities. There were two options. One was to go to Miami and take care of after sales business or to establish a branch office in Korea and be in charge of Asian sales. Finally Korea was selected. I had visited Korea twice before moving. My wife was pregnant at the time and therefore was not able to make a study trip to Korea. Of course before moving we had a lot of questions, but the Korean embassy was very helpful and we got very good support from Kotra’s office in Finland. We had agreed with my family that I would arrive first to Korea in order to find apartments and make other necessary arrangements. I arrived in Busan in February 2009 and lived in the Westin Chosun hotel for one month. At this time there were not so many guests because of the global economical crisis. After two weeks a hotel manager asked permission to take a picture of me. I had to ask him the reason for that: “Are you going to put my picture together with George Bush or other famous people who have visited Westin Chosun hotel?” She answered that they would give my picture to all hotel staff so that they could learn my name, recognize and greet me! I have found good apartments in Centum City. Centum City is nice place to live and the distance between our office and apartment is about 300m. Then it was time to bring my family. It was April 2nd, 2009. We were sitting in taxi coming from Gimhae airport to Centum City. So far our trip from Finland through Osaka had taken 17 hours. Long trip, too many bags, 500 Euros had been paid for overweight baggage. Everyone was very tired. It was raining and we were stuck in traffic jam. Big grey buildings were on both sides of the road. Then my wife asked me, if we were seriously going to live there for three years. The first night was terrible. We stayed in an empty apartment. A container with our stuff and furniture will take 6 weeks to arrive. My son was Konstantin Tchetchine
  • 61. EUCCK TIP4 LISTEN TO THE REAL STORIES 123 crying and my wife could not sleep. I started to think that I had not made the right decision to bring my family to another part of the world where we have no relatives and friends and people speak a very strange language. But next morning was better. The sun was shining and the environment looked good. My Korean colleagues helped with all the arrangements. They helped with many things from resident permits to furniture for the apartments. Without their help it would have been impossible to survive. There are not so many foreigners in the Centum Star area. Local people in shops, banks, hair salons and restaurants usually do not speak English. But if you open your mind you can manage many things without language. Use a pen and a piece of paper, use gesticulation and you will be positively surprised that it is enough in many situations. During last one and a half years in Korea, I have drawn more pictures than in all my life in Europe. Taxi drivers are very special in Seoul and Busan. It is difficult to communicate with them. Now I am very good in pictures of ferries, trains, TV towers and airplanes. When we were trying to order window blinds we spoke only English and the shop assistant spoke only Korean. After few drawings we understood each other without any problems. If you can not read a restaurant menu do not worry just see around what other people are eating and show to the waitress what you prefer - so easy! Of course it is not so easy when you are visiting a doctor. The pictures are not enough. Our son got a strange flu in spring time. Finally we found out that it was because of yellow dust. But it is not a good combination when the baby is unable to tell you what is happening and at the same time you do not understand the doctor. We got a prescription and two colorful bottles with some medicine. However, after a few days everything was okay. Also when all family got swine flu we survived. Now our doctor speaks quite good English. Many foreigners have accounts in KEB, because KEB has services and special offers for expatriates, but KEB does not have an office close to Centrum Star. I have my account in HANA bank. Even their staff do not speak English (or it is very weak) but, so far, I have managed everything there. Some times I need help from my assistant, but it is possible to do that on the phone. I have also a VISA card from HANA bank when sometimes foreigners are claiming that it is difficult to get a credit card from a Korean bank. We have three mobile phones: two for us and one for our guests from Europe. It is very convenient. Social life is important. It is good to find friends from your own country, Korean friends, and from any other countries. Also we invite our friends from Europe. Those people who are not afraid of long flights and high prices of flight tickets are visiting us. Information about different events is available from the radio, Internet and EUCCK Busan also takes care of that. Korea is very safe country. We have been living here for one and a half years and so far no problems. Koreans are friendly and EUCCK TIP4 LISTEN TO THE REAL STORIES122
  • 62. EUCCK TIP4 LISTEN TO THE REAL STORIES 125 EUCCK TIP4 LISTEN TO THE REAL STORIES124 ready to help. When I have problems with ATM, tickets machines, luggage lockers there is somebody who is ready to help. A few days ago I was in Busan Station and was putting my bags in a locker. Two young girls explained to me how it worked and were even ready to pay because I did not have a KRW 1,000 banknote. Korean launguge is one of the most logical languages in the world. By the way Korean is from the same language group as Finnish. There are some grammatical, structural similarity between Korean and Finnish, but it does not help us and we communicate in English. Korean people can be shy if they do not speak English very well. Just let them know that this is not a problem and encourage them to speak. But something important to remember when dealing with Korean people is not to try to use Western behavioral patterns. We have to remember that culture and mentality is different. In business or in social life this should be taken into account. For example business in Korea is more personal than in Western countries. Face-saving is extremely important. There can be many examples and if you want to be successful in Korea all these things should be learnt and Korean colleagues and friends can help. Our recommendations: 1. Be a member of EUCCK 2. Find friends and build a network 3. Check very carefully the content of your insurance before any accidents can happen 4. Find a good hospital with English speaking staff. Put its phone number into your mobile, find a good dentist 5. Open your mind and be patient 6. Try to learn the local culture and mentality. Eat kimchi and visit Karaoke places with your Korean friends 7. Spend time with your family even more than in your home country. Remember they need you more here 8. Print the most important addresses (airport, office, home) in Korean, laminate them in transparent plastic and keep in your wallet for taxi drivers 9. Learn Korean, at least basic words. In taxi you need: yogi yjoo (stop here), wenzok (to the left), orunzok (to the right) and zigzing (straight) 10. Good place to buy different things is on GMARKET ( “Pictures as our common language ? We are the world !!”
  • 63. EUCCK TIP4 LISTEN TO THE REAL STORIES 127 EUCCK TIP4 LISTEN TO THE REAL STORIES126 Enjoy Korean food and drinks instead of reading about do’s or don’ts I always wanted to work and live in Asia ever since I visited Peking in 1993. At that time I had the opportunity to stay for several weeks at a local university with other foreigners who studied Chinese. Even though it was only for a short period of time I was very glad to be a part of the expatriate community in Peking and to get a sense of how it is to live in a completely different cultural environment. In 2005, the German company Pleiger was looking for someone who could commit himself for several years to work for their Korean branch in Busan. Well, Korea? Like most people, I had to admit I did not know very much about Korea. Yes, some facts about the Korean war, the democracy movement in the late 80s, the Olympic games in 1988, I had seen some good Korean movies and knew the big Korean brands like Samsung, Hyundai, etc. But not much more which could give me really a picture of the country. However, the job seemed to be interesting and after some research on the internet I decided to apply for the position. In May 2006, seven months after I began working for the company, Pleiger, I was on my way to Korea for an initial visit which would last four months. From what I read in books and on the internet I had the impression that the social codes in Korea can be difficult to obey and social faux pas happen easily. I was also afraid that I would not even recognize my mistakes because Korean people might not show their feelings. Excited and also a bit concerned about the challenges which lay ahead of me, I started my journey to Korea. Fortunately, I could spend the first two weeks together with a German colleague who was already familiar with the country. He made my start quite easy by giving me valuable advice. He introduced me to my Korean co-workers which made it easy for me to establish first contacts. Also, I’m very grateful to him for showing me where to go in Busan, how to order food in Korean restaurants and teaching me the useful words: chikjin, orunjjok, oenjjok and yogie. Which means go straight, right, left and over there which is enough to give taxi drivers directions. I still recall well my first night in Busan. Together with two Korean colleagues and one of our sub suppliers my German colleague picked me up at Gimhae airport. We went to the hotel and then for dinner to a Thai seafood restaurant in Songdo. From there we started out for the second round to Jagalchi fish market. I liked this area the moment we arrived there. It was already dark but still the old narrow streets were crowded with people - shops and restaurants were open, people were selling seafood and vegetables on the street. At the fish market we entered a big building from the back entrance. We walked along a dark corridor and I had no idea what to expect when we opened a small door. We stepped into a big hall which was brightly illuminated by countless light bulbs. The place was full with people sitting on small yellow chairs and tables. We walked past small restaurants which displayed their fresh food in aquariums and basins. Beside a great variety of live fish they had also live octopus, sea cucumbers, naked flesh-coloured worms called Gaebul and many other interesting sea species. We took a small table and our Korean hosts ordered Roger Böger
  • 64. EUCCK TIP4 LISTEN TO THE REAL STORIES 129 EUCCK TIP4 LISTEN TO THE REAL STORIES128 raw fish. It came nicely sliced on a tray but it was nothing like the Sushi I had before in Japanese restaurants. However, I like seafood in general and raw fish became one of my favoured foods in Korea. Usually you can not completely enjoy dinner in Korea without drinking beer or Soju which is a light distilled Korean spirit. We drank several bottles of Soju and enjoyed a great time together. My Korean colleagues were very welcoming and made it very easy for me to enjoy my time together with them. As I found out later, Korean people show in general great hospitality and are very fine and friendly people. How close your relation with Korean people gets however depends very much on your ability to fit into a group, your willingness to engage into Korean culture and to show people respect. After the fish we were served raw king prawns which seemed to be still pretty much alive. Of course I tasted at least one and ate also one of the fried prawn heads which were served later. Very often I’m asked if I have tried this or Korean food which is supposed not to be liked by foreigners. People usually appreciate it if you at least also try some of the more unusual things and if you are fine with it you will often hear that you became already a true Korean. I guess, as similary happens in other countries, Koreans relate your appreciation of Korean food to your willingness to adopt yourself to Korean culture and lifestyle. I would recommend everybody who is fresh in Korea to go out with your Korean colleagues for dinner, for drinking and also singing and you should not refuse too often to go for a second round which usually involves a lot more drinking. Also you should seek opportunities to go with your colleagues hiking or do some other sporting activities. If you are open minded and curious and treat people with respect, people will also respect you and you will benefit in return very much from being a part of your group. You can read a lot about the do’s and don’ts in Korea. For example that you should not drink in front of a higher status person or at least you should turn your head to one side and shield your mouth with a hand. You can get the impression that for westerners Korea is a social mine field and you have to be always attentive of not offending someone. It seems that some expatriates find it difficult to live in Korea and complain that Koreans lack skills, do no proper planning, do things behind your back, that they are stubborn, can’t drive cars and have a lot of bad habits. In my opinion all this things are as true as they are false. Of course you should get some background information about the Korean society and etiquette. But you should not be too concerned about all the cultural difference traps you might encounter. Korean people are usually tolerant of foreigners who don’t know their social codes. The most important thing is that you treat Korean people, like everybody else, with respect. This should be a common practice but some westerners come with the attitude “I know everything better” and look down on Korean people. This is by far the worst thing you can do and it is not surprising that Korean people will give you a hard time. From my experience you can work together with Koreans very well. They make a lot of effort and commit themselves wholly to their job. But you should not expect that everything is done in the same way that you are used to. Especially if you have to make organizational changes in your company you need to be patient and you have to give people time to adapt. Sometimes you might get the impression that things are not carried out exactly the way you want them to be or that you have to check a lot of details. This can have many reasons and I guess communication difficulties are one of the main problems. Korean people will not necessarily ask you again if they did not understand something or ask you critical
  • 65. EUCCK TIP4 LISTEN TO THE REAL STORIES 131 EUCCK TIP4 LISTEN TO THE REAL STORIES130 questions. After a talk you might have the feeling that things are clear but later you are frustrated by a wrong result. Also sometimes people might not give things the same importance that you do. My job and working together with my Korean colleagues is not always easy but I guess my Korean colleagues also have sometimes problems by adapting to a different management style. But overall, I like working in Korea very much and I appreciate the commitment of my colleagues towards the company, their willingness to cooperate, their sense of fairness and their honesty. This seems to be a quality in almost all Korean people which I find quite unique. One more advice I would like to give to all who will be in a leadership position in Korea: I’m sure you have read about the group orientation of Korean people and the importance of social hierarchy. In Korea, it seems that people expect from their superiors that they will make the right decision for the group. Therefore, they might not question decisions from the management too much concerning working contracts, company rules, etc. In your decisions you should therefore not only consider the best interests of the company but also the interests of your Korean colleagues. Unlike most foreigners I do not live in Haeundae but on the other side of the city in Songdo. My company is located in the industrial area Noksan which is in the very west of Busan. To avoid endless traffic jams from Haeundae or Seomyeon, I decided to find an apartment closer to the company but still in the city. When I arrived at the beginning of 2007 to Korea with plans to stay for several years, I found it difficult to find a proper place to stay in the western part of the city. I did not want to move to one of the satellite cities with many modern apartment buildings and nothing else around. Finally, I decided for an apartment in Goejeong in a small seven floors high building which is called in Korea “villa”. The standard was ok but nothing special. However, I enjoyed having a lively Korean neighbourhood with plenty of shops, restaurants and a good open food market just around the corner. Also, public transportation to Nampo-dong (one of the centres of Busan) is good and the surrounding mountains offer good hiking opportunities. By bike it is not too far to Eulsukdo island which is especially beautiful at its eastern river side and if you are fitter you can also climb with your bike from Hadan up to the radar station on top of the mountain. At the beginning of 2010, I moved to a new apartment building located at Songdo beach in the city. From the 21st floor I have a stunning view which stretches from the open sea over Yongdo island and the city to the beach which is just below my apartment. Currently also in and around Hadan, modern apartment buildings have been built. If your company is also located in the west, this might be an alternative to Haeundae. “Usually you can not completely enjoy dinner in Korea without drinking beer or Soju which is a light distilled Korean spirit.”
  • 66. EUCCK TIP4 LISTEN TO THE REAL STORIES 133 EUCCK TIP4 LISTEN TO THE REAL STORIES132 Future assignment in Busan, you will not regret it! After years frequently travelling for business to Korea I found myself with an offer from my company to head their Korean activities. After discussion at home and a family visit to Busan back in 2007, we started the Korean expat life in April 2008 where I arrived with my wife and daughter (21 months). We don’t regret it at all, so far it has been a great experience in Korea. Being an expatriate since 1995 when I left Denmark and my wife being French with also other foreign living experiences, we are used to travelling and living in foreign environments but knew nothing about Korea. Tourist and other travel books about Korea are difficult to find in any European bookshop but some information could be found on the internet. In addition, as Bureau Veritas has a high number of expatriates, the assistance and help from the local staff and other expatriates were helping us to quickly settle in and start our Korean life. Korea has undergone an impressive development in the past 30 to 40 years and the construction of the country is still ongoing. As a European, the speed and drive in the development of this country is fascinating. There are three major things which you will notice at arrival in Busan. Firstly, Koreans are very friendly people, unusually polite and helpful to foreigners. At no time have we felt any anger towards us and even language barriers have never stopped a Korean trying to give us help and guidance. If you have young children, you will be amazed by the number of open arms and smiles which your children will be met with. Secondly, the other major thing to notice is the language. In the Busan area, only a few Koreans speak English and you will absolutely need to learn basic Korean words and reading skills to get easily around - and to enjoy Ulrik Frorup
  • 67. the local culture. Finally, the food; It is spicy and very different. The good news is that many foreigners get accustomed to the Korean cuisine quickly - and even highly appreciate it. For others, it may take a while. Should you need it in Busan, you can find a few international inspired restaurants. In your new home you will have to change your eating habits as you will not be able to find exactly the same ingredients as in your home country. Some vegetables have different taste here than abroad, so you should tune your recipes accordingly. It is highly recommended to talk with other expatriates to understand what they eat and where they find the ingredients. Be aware that it is much cheaper to shop at the local market than at the large supermarkets such as Emart, Home plus, etc... But then you’ll need to practice your Korean language. What should be added with great appreciation is that general safety (such as violence and crime) is second to none and you will often, with shame, think about the standard with which you have been used to from your home country. Danish people love to talk about the weather and I’m no exception. Busan is enriched with perfect climate conditions; the winters are generally dry with temperatures down to freezing, summers tend to be warm/hot with high humidity (limited period). The spring and fall are beautiful. Overall, there is a high number of sun hours spread all over the year. So you have no excuse for not enjoying hiking in the mountains, the beaches or the sea. On the contrary to Seoul, Busan is a port city and the air quality is excellent. Busan is large city and it has its rush hours. The impressive development of the country has led to a high number of cars and although the government is investing huge amounts in improving the capacity of the roads, you can still find yourself spending hours trying to get from one point to another which is relatively close by. So you will have plenty of time to enjoy the beautiful cars they manufacture here. In Busan, the subway is very well organized but it takes time. However, you can jump on a bus and this will often bring you faster to your designation than any other means of transport. This is valid for both local transport but also for longer distances all over Korea. Buses must be the fastest moving vehicles in Korea - so be sure to hold on to the handrail if you’re onboard, EUCCK TIP4 LISTEN TO THE REAL STORIES 135 EUCCK TIP4 LISTEN TO THE REAL STORIES134
  • 68. anywhere else. Finding a babysitter in Busan is difficult. Typically the small children in Korean families are being taken care of by their grandparents and only a few babysitters are available on the job market. There exist some local services offering babysitting services but this is often limited to short duration. Language is an important issue as most available sitters are speaking only in Korean. The number of children in Korean families has been decreasing for many years and the babysitters have little or no experience in taking care of twins. As an alternative, you might consider to hire a foreigner to take care of your children but this brings other challenges such as working visa, housing, insurances, etc. Busan has two foreign schools on offer, one American inspired BFS and now a new large Busan International Foreign School which is based on the previous ISB. We have the understanding that the level of both schools are good but like everywhere else, the appreciation of a school is linked to the actual teachers and the interaction between the children in the class. For almost all expatriates in Busan, one of the parents is not working and hence is available to join the children in some school activities. This is an excellent way to meet other people and the children have the and keep an eye out for any buses when you’re driving yourself. Public transport is very cheap compared to driving yourself, but for professional reasons and also for taking the family around, you should learn your way by car. For some having a GPS in the car is a must, for others including us, we don’t use this. I prefer an old map together with plots from the internet. Roads are being added so fast that only the Korean GPS have recent up-to-date maps. Driving in Busan and in Korea is not difficult but it is different than elsewhere. Note that there are many accidents here. If you have children, you must absolutely get appropriate car seats for each of them. It is not mandatory here and seldom used by the locals but when driving around you’ll understand our recommendation. Look for special shops selling these (such as the small shop opposite the Emart at Haeundae New Town on 2nd floor) or eventually on the internet. Check the certification of the seat before buying. When selecting your car check the number of seats having a 3-point seatbelt so you can fasten the child seats properly. There are excellent communication means to keep in contact with your home country. The internet is remarkably fast everywhere. This gives optimal conditions for any internet communication but also to follow news and TV from your home country. Although there are a high number of TV channels offered by the cable companies, only a few foreign ones are available and most likely not the ones you would like. The phone system works well and you can buy cheap calling cards to significantly reduce the calling costs. During 2009 my wife gave birth to twins and since then, having three young children here has been a challenge as it would be EUCCK TIP4 LISTEN TO THE REAL STORIES 137 EUCCK TIP4 LISTEN TO THE REAL STORIES136
  • 69. EUCCK TIP4 LISTEN TO THE REAL STORIES 139 EUCCK TIP4 LISTEN TO THE REAL STORIES138 benefit of receiving full attention from the parents. If you bring young children with you to Korea, you should prepare for medical assistance and related guidance. You will find hospitals at almost every street in Busan as they are a big service sector offered mainly to Japanese tourists. Look for your local biggest centre offering special services for children. Also check with the hotline offered by your insurance company in your local language. This can be very valuable assistance when discussing with the local doctors. Medical examinations are different here than in other parts of the world as most hospitals may reply on advanced electronic equipment instead of manual medical examinations. We have been to most of the large hospitals in the Busan area and for more complicated symptoms we recommend two of them as having high medical knowledge and good service in English language. The New Pusan University Hospital in Yangsan (50 minute drive from Haeundae when traffic allows) and the Inje University Haeundae Paik Hospital in Haeundae new town and both of them can take care of all problems. Should you need the very best and advanced medical service in English, we recommend the Yonsei University Severance Hospital in Seoul. Relatively few foreigners live in Busan. Most of them are living in the Haeundae area and the neighbouring Dalmaji hill. Haeundae is the most expensive and modern part of Busan. The apartments in this area are very large and luxurious. It is an area around the beautiful Haeundae beach, which is visited by up to 1 million tourists per day in the summer season. So traffic in the summer time can be quite heavy. If you and/or your company would like to reduce the costs of living or if your job is located far away from the Haeundae-area, you should note that there are many other fine and good places to live in Busan. Bars and restaurants are significantly cheaper outside Haeundae where we live. The area is excellent for baby strollers, the metro is running here and the daily walk on the beach front is fantastic. Shopping facilities here are as good as they can get in Korea and you have all the major shops close by. When you choose the apartment for your family with kids, remember to evaluate the apartment for any risks such as the position of the kitchen and safety devices as lot of local furniture a low down giving the opportunity for toddlers to touch everything. Be careful using water dispensers at home as they usually have a boiling water tap as well. Verify that you will be able to lock some doors and assure necessary A/C capacity is installed. Safety devices and all other kinds of stuff are available on the The sun rises early here in the summer, so think about having thick curtains put in the rooms where your children will be sleeping. We can only recommend that you accept your future assignment in Busan - it’s a great experience and you will not regret it! “For almost all expatriates in Busan, one of the parents is not working and hence is available to join the children in some school activities. This is an excellent way to meet other people and the children have the benefit of receiving full attention from the parents.”
  • 70. EUCCK TIP4 LISTEN TO THE REAL STORIES 141 EUCCK TIP4 LISTEN TO THE REAL STORIES140 Expat life in Busan with small mind tags I felt fortunate when I got the opportunity, in early 2007, to work for Consilium Marine Korea and so, I therefore moved to Korea in June the same year. I had visited Korea before on several occasions and over the years I had even had a one and a half year long stay in Busan during the mid eighties. However I knew that the city and scene had changed dramatically during these years so I knew that it would be like starting from scratch and that I had to obtain more information about the actual situation for living and how to organize our stay in Korea for the next 3 to 4 years. I also realised that I really knew very little about the new Korea and needed to go through some procedures in connection with our stay and learn what it would be like to actually live in Busan again. Before I agreed to start working for Consilium Marine Korea, they allowed me to bring my wife Marit on a visit and look around Busan for herself. This trip was very useful and a decisive factor in our decision to take on the assignment. The company arranged somebody to enable us to look around Busan as well as in Seoul and we met a lot of people telling us about the way of life in Busan from their point of view. It is very easy to find information about Korea and Busan on the internet for topics as weather, tourist attractions, people and the history of the country. I also find the help at the Tourist Information at Haeundae very helpful and a map of the city is a must as well as to take a trip on the sightseeing bus with several stops in Busan, you get a good overview of Busan city in an easy way. At my arrival in June I stayed in a temporary apartment and my company secretary, together with several real estate agents, arranged to show me available apartments in the various areas of Haeundae. Based on the availability, I ended up with two areas of high interest, Dalmaji and Marine City and finally I ended up with an apartment in Marine City, Posco Adeles at 43rd floor with nice views of Haeundae Beach, Gwangan Grand Bridge/Gwangan-li Beach, Yachting Center and Oryudo rocks. In addition, the apartment is also walking distance to our office in Ocean Tower. I moved to this apartment in July 2007. My wife was working in Norway at that time, she later joined me in September, and thus had to relay on my telling and pictures regarding the apartment selection. She was happy about the choice! All the apartments I looked at had cable TV with high speed internet. The cable TV channels have more than enough foreign Terje Lillenes
  • 71. programmes in English as well as Korean channels, I found the Golf channels to be good for my interest. The internet is very fast, up to 1GB, so it is suitable for internet phone calls. The arrangement for our apartment was to pay one year’s rent in advance in order to get the best deal and we arranged for maintenance cost and utilities (electricity, water and gas) to be billed to me at my apartment address and then paid by my company office as we saw that as the easiest way from our point of view. Many of the new apartments have splendid fitness facilities however, if they are not available at your apartment, there are several fitness clubs where you can become a member and all the main hotels have such possibilities. When arriving in Korea there are several things which have to be arranged such as a bank account, alien registration card and Korean driving licence. The easiest way to do this is to get help from your local office or an agent that handles such matters and also be there in person. The bank account and driving licence is the easiest and can be arranged on the same day, the alien registration takes some time to process before you receive your card. A mobile phone is a must in today’s Korea and there are several providers and models however only a few support other languages than Korean so use some time to select a provider and a model which suit your needs. If you come from a Nordic country be aware that the Korean mobile phones do not support SMS to Nordic mobile phones. When working in Korea, you also have to pay taxes and a pension plan so it is recommended to get help to do this in the correct way in order to avoid getting surprises later on. Several expats have net salaries where the company takes care of taxes and pensions automatically for you, that is the easiest way. The cost of living in Korea is not expensive compared to EUCCK TIP4 LISTEN TO THE REAL STORIES 143 EUCCK TIP4 LISTEN TO THE REAL STORIES142
  • 72. EUCCK TIP4 LISTEN TO THE REAL STORIES144 Northern Europe and Busan is cheaper than Seoul. Local travelling in Busan is quite easy and you can select between taxi, train, subway or bus. The subway is fast and convenient as all signs and ticket machines include English language options. Buses are more of a challenge but from Haeundae to Busan station the 1003 bus route is super and you also get to see more of the city compared to using the subway. The cost is very reasonable and you can use prepaid TAG for all public transport within Busan, it can even be used for toll gates. Taxi is also very reasonably priced so they are a good option when going around in Busan. I will also recommend using a bike to get around and there are possibilities to rent or, as I found out, the best way is to have your own and you can find a good bike at a very reasonable price. The Korean Post service is very efficient and reasonably priced for post to Europe. It takes about 7 days for normal post to Europe. There are two main foreign schools in Busan and several of our friends with children select apartments with suitable access to the schools, however we do not have children here so we selected an apartment based on the short distance to our office and to the sea. Shopping in Busan is normally easy with many shopping malls as well small local shops. The most known ones are Home plus, E- Mart and Mega-Mart supermarkets all providing a wide range of goods and foods. Be aware that it takes time to shop at the beginning as most of the descriptions are in Korean language only and don’t assume that you will find the same products as at home. There are also several Market for those which want to expand their horizon in shopping, to name a few, The International Market in downtown Busan, The Flower Market and the Fabric Market (Busanjin Mart) in Seomyeon. There is also a tax-free shopping available at Lotte and Shinsegae, the later two also have all the famous brands. For big families, the Costco warehouse shop might be a good choice, you need a membership card to shop there but it is easy to join and has a wide selection of food including fresh produce as well as other needed things for the house hold. Don’t be afraid to enter a building when out for shopping as there might be shops on several floors in buildings that don’t appear to look like shopping centres, this also applies to restaurants. Medical, pharmacy and dental facilities are easy to find and are all over the city, pick the one you like near to your apartment or ask some expats which have stayed in Busan for awhile for their recommendations. Language might be the hardest part of one’s stay in Korea as people you meet in shops, or in general on the street do not speak English with ease, however they will in almost all cases try to help you so don’t be afraid of asking for help at any time. In order to access, in a smooth and fast way, to the expat society in Busan it is recommended that you join some local networks such as BIWA for the spouses and business associations such as EUCCK for the working part or if you are a Norwegian you might also join the Norwegian Business Assosiation (NBA), contact the Norwegian Embassy for details. There are also other possibilities such as Lions, Rotary and sports club however the language used here is Korean. By way of summing up, I will list some small mind tags for people planning to come and live in Busan: 1. Choose your apartment location carefully based on your needs. 2. Arrange bank account, alien card and driving license as soon as possible after arrival and prepare as much as you can prior to your arrival. EUCCK TIP4 LISTEN TO THE REAL STORIES 145
  • 73. EUCCK TIP4 LISTEN TO THE REAL STORIES 147 EUCCK TIP4 LISTEN TO THE REAL STORIES146 What to do in Haeundae, Busan in your spare time. Eating out: In the Busan and Haeundae area in particular there is a vast range of local food and all kinds of foreign tasting food, ranging from burger outlets to fine French inspired dining. As I am very fond of Korean food, I will recommend to try several of their specialities such as: Galbi( barbequed beef), Sangopsal (grilled pork), Samgaetang (chicken/ginsaeng soup) to mention a few. I would also recommend the dinner buffet at Novotel. Just look around and you will find several places to eat within a few meters. Recreations: There are several nice areas in Haeundae for recreations, the nice Haeundae beach, Dong Baek Park (Near Westin Chosun Beach Hotel), Jangsan Park and a mountain for a nice hike for a few hours. A visit to the museum near the UN Memorial Park as well as the park is a must. In addition, there are several such places in the near surroundings, look at the local Busan map and you will find a lot of interesting recreational areas. Sports: There are several sports activities to take part in if you live in Haeundae, to mention a 3. Learn the Hangul alphabet so you can read signs and menu items not in English and learn the basic Korean phrases. 4. Get a suitable Korean mobile phone. 5. If you have a car, get a good English language navigation system. 6. Find a local hospital, dentist and pharmacy and find out what they cover and if they have an interpreter to assist. 7. Use local public transportation. 8. Don’t be afraid to explore the surroundings. 9. Find out what is going on. 10. Join an organization. few: squash, tennis, swimming, bowling and both golf out at a country club and screen golf.. There are a few public courses where you can book by yourself however, the best country clubs are for members and to get tee off time you normally need a member to book for you. You have to be at least three people to play before booking. During winter time skiing is also possible as little as 45 minutes away from Haeundae beach and, in addition, there are several ski resorts in other places in Korea with splendid facilities. Hanging out: There are several pubs and clubs in the Haeundae area, some are located in the big hotels other are located locally and to our surprise many are located high up in a general building so look up to find some of the nice places. Entertainment: There are several culture centres in Busan and you can enjoy traditional Korean folklore and dance as well as musicals and philharmonic orchestras. What to do in Korea during weekends and holidays Korea is a beautiful country so it is recommended that you use some of your time in Korea to visit other parts of the country as well, based on our experience I would recommend at least the following spots: Jeju Island with Halla mountain (a true wonder), Gyeongju the old capital of Shilla dynasty with Seokguram grotto, Seoraksan National Park and mountain with its splendid tops and sea view at the north east coast, when here, also a visit to the border with North Korea is a must, Panmunjeon, the demilitarized zone, Songnisan National Park in the central part of Korea with its 33m high Buddha is worthwhile to see, Hallyeo Maritime National park a few hours drive south of Busan, the list can be much longer but we round it up with Seoul and all the splendid things to see here and in the surroundings of Seoul, The Korean way: Please also remember that we are guests in Korea and that things are different from home.