Telecom Investment
Presented to Mr N M Baqai
Member Telecom, MoST

   Solutions to Problems
   By
       By Imran Owais K...
Scenario
 Case 1: Privatize public sector
  telecom firms
 Case 2: Incentivize existing telecom
  investors for further ...
Case 1:
Privatize state telecom firms
 Benefits to government of
  privatization:
   Increase government cash flows
   ...
Case 1: Solutions
 Break public telecom into 3 tiers
   1 Carrier tier
   2 Operator/Switch tier
   3 Selling and cust...
Case 2:
Incentivize existing telcos
 Market: Mainly cell operators and
  ISPs
 Needs:
   Stability in government polici...
Case 3:
Attract NEW telcos
 Vision:
   Create enabling environment
     One window investor relations for all GoP
     ...
Media Plan
                                                                 Cost per
Priority      Media      Tool        ...
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Increasing Telecom Investment In Ld Cs

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Telecom Investoment Ideas

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Increasing Telecom Investment In Ld Cs

  1. 1. Telecom Investment Presented to Mr N M Baqai Member Telecom, MoST Solutions to Problems By  By Imran Owais Kazmi  Chief Thinking Officer, Synergize Group  imran.kazmi@synergize.org and www.synergize.org  Cell +97150 5845962 and UK +44 750 9184690
  2. 2. Scenario  Case 1: Privatize public sector telecom firms  Case 2: Incentivize existing telecom investors for further investments  Case 3: Attract new investors in telecom
  3. 3. Case 1: Privatize state telecom firms  Benefits to government of privatization:  Increase government cash flows  Improve management and efficiency through private sector  Hurdles to privatization:  Safety and security of investors  Unionization and mismanagement of public sector firms
  4. 4. Case 1: Solutions  Break public telecom into 3 tiers  1 Carrier tier  2 Operator/Switch tier  3 Selling and customer care tier  Restructure and reorganize public sector telecom firms to smooth and quick work flows and people change via training  Privatize each segment individually, benefits:  Reduced upfront investment requirement  Increased control on smaller manageable units easing foreign investors worries
  5. 5. Case 2: Incentivize existing telcos  Market: Mainly cell operators and ISPs  Needs:  Stability in government policies  Simplicity in regulatory procedures  Incentivization for expansion  How?  Incentivize increased capacity  Incentivize new market penetration
  6. 6. Case 3: Attract NEW telcos  Vision:  Create enabling environment  One window investor relations for all GoP related affairs  Special ‘living’ colonies converted out of STPs and highrises with full security confirming to lifestyles available anywhere in the west  Business advisory services from staff recruitment to channels identification  Action: Media Marketing the world over using emails, faxes, letters and ads in magazines and websites  Complete action plan available on request (sample attached)
  7. 7. Media Plan Cost per Priority Media Tool Source prospect Total Spots Total USD 1 Internet Banner Yahoo 0.020 1 10,000 1 Internet Banner Yahoo 0.030 1 15,000 1 Internet Banner Yahoo 0.030 1 3,000 1 Internet Banner Yahoo 0.030 1 3,000 1 Internet Banner Yahoo 0.030 1 3,000 1 Internet Banner Yahoo 0.030 1 3,000 1 Internet Banner Yahoo 0.030 1 3,000 1 Internet Banner Hotmail 0.030 1 7,500 1 Internet Banner Hotmail 0.030 1 7,500 1 Internet Banner Fortune 0.030 1 3,000 1 Internet Banner MSN 0.040 1 20,000 1 Total 11 78,000 2 Press Newspapers Daily Dawn 0.009 3 10,431 2 Press Newspapers The News 0.006 3 6,620 2 Press Newspapers Daily Jang 0.001 3 12,036 2 Press Magazines The Economist 0.091 1 69,000 2 Press Magazines Fortune 0.103 1 104,800 2 Total 11 202,886 3 Press Magazines Wall Street Journal 0.042 1 81,279 3 Press Magazines Time Magazine 0.103 1 82,000 3 Press Magazines Time Magazine 0.047 1 192,000 3 Press Magazines Time Magazine 0.027 1 20,069 3 Press Magazines Time Magazine 0.168 1 52,550 3 Total 5 427,898 4 Press Newpapers Arab News 0.078 1 4,126 4 Press Newpapers Asharq Al Awsat 0.028 1 6,665 4 Press Newpapers Kuwiat Times 0.800 1 28,000 4 Press Magazines South China Morning Post 0.096 1 10,202 4 Press Magazines Nihon Keizai Shimbun 0.025 1 74,675 4 Press Magazines President Magazine 0.059 1 15,217 4 Press Magazines Maeil Kyungje 1 21,541 4 Total 7 160,426 Grand Total 34 869,210
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