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What is digital’s potential - Jonathan Waddingham - Just Giving
 

What is digital’s potential - Jonathan Waddingham - Just Giving

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  • How much is digitalCompare it to other industryLook how we fundraise nowLook how we’ll fundraise in futureExperts to show you how we optimise nowHow you will do it in the future
  • £770M – 1.5% of online spend30% according to Digital Giving reviewMore than half of fundraising directors have seen an increase in the proportion of income from digital donations and fundraising in the past year7% according to UK Giving (7% in 2010/2011 & 2009/2010 4% in 2008/2009)
  • Digital planning, emergency appeals, case studies, using social media, affiliates, crowdfunding, legal, campaigning
  • April 2010 – 6% mobileApril 2011 – 15% mobileApril 2012 – 32 % mobileApril 2012 – 15% of donations from mobile

What is digital’s potential - Jonathan Waddingham - Just Giving What is digital’s potential - Jonathan Waddingham - Just Giving Presentation Transcript

  • IoF Digital FundraisingconferenceWhat is digital’s potential?Jonathan WaddinghamSocial & Labs Product Manager, JustGiving@jon_bedford
  • How is digital faring?More than half of fundraising directors have seen an increase in theproportion of income from digital donations and fundraising in the past year 7% 30% 70% 93%OfflineOnlineCAF: http://just.ly/digifund-1 UK Fundraising: http://just.ly/digifund-2 Guardian: http://just.ly/digifund-3
  • What about the rest of online world?13.5% (£64bn) of UK retail sales are made onlineOnline shopping generated £50bn in UK in 2011UK was the most internet-based economy in the worldBy 2016, analysts predict 23% of UK retail sales will beonline (£144.6bn)Internet Retailing: http://just.ly/digifund-4 Guardian: http://just.ly/digifund-5 FT: http://just.ly/digifund-6
  • Why such a difference?http://www.flickr.com/photos/amuderick/46246205
  • How we fundraise now
  • How we fundraise now
  • How we fundraise now
  • It’s hard to keep up
  • Expectations are always increasinghttp://cheezburger.com/6514148608
  • Luckily, today will cover...
  • We wear many hatshttp://www.flickr.com/photos/ksawyer/7167669552
  • It’s not easy
  • Difficult to predict where things are goinghttp://www.flickr.com/photos/philliecasablanca/3263799851/
  • There are a couple of guarantees (only a couple)
  • www.flickr.com/photos/netmonkey/3945996213/
  • These won’t go away www.flickr.com/photos/graft/1600789262
  • 488M+mobile users each month
  • Growth of mobile % mobile visits to JustGiving 35% 32% 30% 25% 20% 15% 15% 10% 6% 5% 0% April 2010 April 2011 April 2012
  • Tablets are growing massively too - be responsivehttp://bit.ly/mobiledeck http://just.ly/digifund-7
  • Where we’re headedDonate anytime, anywhere, any deviceFrictionlessContent rich360 view of donor (including social profile)
  • Jonathan WaddinghamSocial & Labs Product Manager@jon_bedford