IoF Digital FundraisingconferenceWhat is digital’s potential?Jonathan WaddinghamSocial & Labs Product Manager, JustGiving@...
How is digital faring?More than half of fundraising directors have seen an increase in theproportion of income from digita...
What about the rest of online world?13.5% (£64bn) of UK retail sales are made onlineOnline shopping generated £50bn in UK ...
Why such a difference?http://www.flickr.com/photos/amuderick/46246205
How we fundraise now
How we fundraise now
How we fundraise now
It’s hard to keep up
Expectations are always increasinghttp://cheezburger.com/6514148608
Luckily, today will cover...
We wear many hatshttp://www.flickr.com/photos/ksawyer/7167669552
It’s not easy
Difficult to predict where things are goinghttp://www.flickr.com/photos/philliecasablanca/3263799851/
There are a couple of guarantees (only a couple)
www.flickr.com/photos/netmonkey/3945996213/
These won’t go away    www.flickr.com/photos/graft/1600789262
488M+mobile users each month
Growth of mobile                % mobile visits to JustGiving     35%                                                32%  ...
Tablets are growing massively too - be responsivehttp://bit.ly/mobiledeck   http://just.ly/digifund-7
Where we’re headedDonate anytime, anywhere, any deviceFrictionlessContent rich360 view of donor (including social profile)
Jonathan WaddinghamSocial & Labs Product Manager@jon_bedford
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What is digital’s potential - Jonathan Waddingham - Just Giving

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  • How much is digitalCompare it to other industryLook how we fundraise nowLook how we’ll fundraise in futureExperts to show you how we optimise nowHow you will do it in the future
  • £770M – 1.5% of online spend30% according to Digital Giving reviewMore than half of fundraising directors have seen an increase in the proportion of income from digital donations and fundraising in the past year7% according to UK Giving (7% in 2010/2011 & 2009/2010 4% in 2008/2009)
  • Digital planning, emergency appeals, case studies, using social media, affiliates, crowdfunding, legal, campaigning
  • April 2010 – 6% mobileApril 2011 – 15% mobileApril 2012 – 32 % mobileApril 2012 – 15% of donations from mobile
  • What is digital’s potential - Jonathan Waddingham - Just Giving

    1. 1. IoF Digital FundraisingconferenceWhat is digital’s potential?Jonathan WaddinghamSocial & Labs Product Manager, JustGiving@jon_bedford
    2. 2. How is digital faring?More than half of fundraising directors have seen an increase in theproportion of income from digital donations and fundraising in the past year 7% 30% 70% 93%OfflineOnlineCAF: http://just.ly/digifund-1 UK Fundraising: http://just.ly/digifund-2 Guardian: http://just.ly/digifund-3
    3. 3. What about the rest of online world?13.5% (£64bn) of UK retail sales are made onlineOnline shopping generated £50bn in UK in 2011UK was the most internet-based economy in the worldBy 2016, analysts predict 23% of UK retail sales will beonline (£144.6bn)Internet Retailing: http://just.ly/digifund-4 Guardian: http://just.ly/digifund-5 FT: http://just.ly/digifund-6
    4. 4. Why such a difference?http://www.flickr.com/photos/amuderick/46246205
    5. 5. How we fundraise now
    6. 6. How we fundraise now
    7. 7. How we fundraise now
    8. 8. It’s hard to keep up
    9. 9. Expectations are always increasinghttp://cheezburger.com/6514148608
    10. 10. Luckily, today will cover...
    11. 11. We wear many hatshttp://www.flickr.com/photos/ksawyer/7167669552
    12. 12. It’s not easy
    13. 13. Difficult to predict where things are goinghttp://www.flickr.com/photos/philliecasablanca/3263799851/
    14. 14. There are a couple of guarantees (only a couple)
    15. 15. www.flickr.com/photos/netmonkey/3945996213/
    16. 16. These won’t go away www.flickr.com/photos/graft/1600789262
    17. 17. 488M+mobile users each month
    18. 18. Growth of mobile % mobile visits to JustGiving 35% 32% 30% 25% 20% 15% 15% 10% 6% 5% 0% April 2010 April 2011 April 2012
    19. 19. Tablets are growing massively too - be responsivehttp://bit.ly/mobiledeck http://just.ly/digifund-7
    20. 20. Where we’re headedDonate anytime, anywhere, any deviceFrictionlessContent rich360 view of donor (including social profile)
    21. 21. Jonathan WaddinghamSocial & Labs Product Manager@jon_bedford

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