Double your number  of known legators                       in            12 months?IoF Legacy Fundraising ConferenceBrune...
GWCT legacy information 1994-2009• 1994-2009 income total = £436,587• Average over 16 years = £27,286• Equates to 1% of ou...
Could we do better?1) Already tried everything, we are doing okay2) Anything else we did would cost a lot of money3) Our m...
Prospective model•   No. in target age range (60-75)    6,000•   % “declared supporters” to DM      0.75%•   No. “declared...
Prospective income• Total number of legators   125• Average legacy             £15,000• Total potential income     £1,875,...
Proposed costs• Strategy and legacy proposition   £6,000• Creative, artwork and printing    £9,000• Fulfilment & Postage  ...
First year results – declaredresponders• Target response = 50 declared  (plus undeclared, total potential = £1,875,000)• A...
Could we do better?1) Already tried everything, we are doing okay2) Anything else we did would cost a lot of money3) Our m...
How to double your number of known legators in 12 months   andrew gilruth - gwct
How to double your number of known legators in 12 months   andrew gilruth - gwct
How to double your number of known legators in 12 months   andrew gilruth - gwct
How to double your number of known legators in 12 months   andrew gilruth - gwct
How to double your number of known legators in 12 months   andrew gilruth - gwct
How to double your number of known legators in 12 months   andrew gilruth - gwct
How to double your number of known legators in 12 months   andrew gilruth - gwct
How to double your number of known legators in 12 months   andrew gilruth - gwct
How to double your number of known legators in 12 months   andrew gilruth - gwct
How to double your number of known legators in 12 months   andrew gilruth - gwct
How to double your number of known legators in 12 months   andrew gilruth - gwct
How to double your number of known legators in 12 months   andrew gilruth - gwct
How to double your number of known legators in 12 months   andrew gilruth - gwct
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How to double your number of known legators in 12 months andrew gilruth - gwct

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How to double your number of known legators in 12 months andrew gilruth - gwct

  1. 1. Double your number of known legators in 12 months?IoF Legacy Fundraising ConferenceBrunei GalleryMonday 1st OctoberAndrew Gilruth
  2. 2. GWCT legacy information 1994-2009• 1994-2009 income total = £436,587• Average over 16 years = £27,286• Equates to 1% of our income• 40 Potential legators (Average 2.5 per year)
  3. 3. Could we do better?1) Already tried everything, we are doing okay2) Anything else we did would cost a lot of money3) Our members don’t leave legacies to us4) Most of our members are men that, survived by their wives. They don’t leave us legacies
  4. 4. Prospective model• No. in target age range (60-75) 6,000• % “declared supporters” to DM 0.75%• No. “declared responders” to DM 45• No “declared responders” to ad 5• No. “undeclared” to “declared” x 1.5• No “undeclared responders” 75• Total number of legators after year 1 125
  5. 5. Prospective income• Total number of legators 125• Average legacy £15,000• Total potential income £1,875,000
  6. 6. Proposed costs• Strategy and legacy proposition £6,000• Creative, artwork and printing £9,000• Fulfilment & Postage £5,625• Total Cost £20,625
  7. 7. First year results – declaredresponders• Target response = 50 declared (plus undeclared, total potential = £1,875,000)• Actual result = 237 declared (plus undeclared, total potential = £8,887,500)
  8. 8. Could we do better?1) Already tried everything, we are doing okay2) Anything else we did would cost a lot of money3) Our members don’t leave legacies to us4) Most of our members are men that are survived by their wives. They don’t leave us legacies

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