Working with corporates as partners and clients
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Working with corporates as partners and clients






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Working with corporates as partners and clients Working with corporates as partners and clients Presentation Transcript

  • Working with Corporates as Partnersand ClientsRodger HoldenDirector of Business DevelopmentMay 2013
  • • What we do• How we do it• LessonsOutline
  • • Twenty-five years• Independent national/regional charity• Prevent, reduce and detect serious crime• Anonymous reporting from public• Support businesses• Work closely with Law EnforcementGeneral background
  • Services and funding support• 24/7 contact bureau• Rewards• Campaigns• Statutory and commercial funding
  • Public Impact• 1000 contacts a day• 40% actionableinformation for LawEnforcement• 8,000 arrests over 12months
  • Criteria for working with Business• Criminal concern• Partner is legal• Trust and respect confidentiality
  • Crime types (internal/external)• Serious crime• Financial fraud• Inventory theft• Counterfeit• Violent crime• Metal theft• Cyber
  • Metal Theft• Serious organised crime activity• Transport, telecommunications,heritage, places of worship• Massive cost to communities,individuals, businesses and serviceproviders
  • Openreach• Regional media awareness campaign• 0800 555111• Marketing materials• Law enforcement backing
  • Impact since 2010• Over 250 pieces of actionableinformation• 55 shared media articles• Contribution towards a 45% reductionin cable theft
  • Money Mules• Targets students• Job Advertisements• Sign up• Receive money from “employer”• Receive %• Wiring money for organisedcriminals
  • Public Awareness Campaign• Lloyds Banking Group support of campaign• Education and Awareness• Student target audience• Also university staff and parents• 9 Universities in 2013 – previously delivered to otheruniversities as part of earlier campaigns• Measurements includes Reach and Media coverage
  • LessonsClients• Agree clear aims and objectives• Agree measurables• Understanding that this can also bequalitative• Active account management
  • Clients• Shared journey• Put your client first• Enjoy their and yoursuccesses• Accountable to eachother
  • Internal• Can’t work in silos• Record information• Learn from mistakes• Value Charity offer
  • • Expectation of highest standards• Look at ways to improve performance• Beneficiaries before selfInternal
  • Outcomes and Impact• Bottom-line impact• Protecting brand• Corporate governance/security• Looking after staff• Looking after customers• Community participant• CSR
  • Thank you